{"id":926,"date":"2022-11-09T10:37:55","date_gmt":"2022-11-09T02:37:55","guid":{"rendered":"https:\/\/mazhaolun.com\/?p=926"},"modified":"2022-11-09T10:37:56","modified_gmt":"2022-11-09T02:37:56","slug":"google-ads%e5%85%b3%e9%94%ae%e5%ad%97%e9%85%8d%e5%af%b9%e7%b1%bb%e5%9e%8b%e5%8f%8a%e6%af%8f%e7%a7%8d%e4%b9%8b%e4%bc%98%e7%bc%ba%e7%82%b9","status":"publish","type":"post","link":"https:\/\/mazhaolun.com\/?p=926","title":{"rendered":"Google Ads\u5173\u952e\u5b57\u914d\u5bf9\u7c7b\u578b\u53ca\u6bcf\u79cd\u4e4b\u4f18\u7f3a\u70b9"},"content":{"rendered":"<p>2021\u5e74\uff0c\u5173\u952e\u5b57\u7684\u914d\u5bf9\u7c7b\u578b\u6709\u4e86\u5f88\u5927\u7684\u53d8\u5316\uff0c\u73b0\u5728\u53ea\u5269\u4e0b\u4e09\u79cd\u7684\u914d\u5bf9\u7c7b\u578b\uff1a\u5e7f\u6cdb\u914d\u5bf9\uff08Broad Match\uff09\u3001\u8bcd\u7ec4\u914d\u5bf9\uff08Phrase Match\uff09\u548c\u5b8c\u5168\u914d\u5bf9\uff08Exact Match)\u3002\u539f\u6709\u7684Broad Match Modifier\u4f1a\u88ab\u5220\u9664\uff0c\u800cPhrase Match\u4e5f\u4f1a\u88ab\u66f4\u65b0\u4ee5\u5305\u542bBMM\u7684\u914d\u5bf9\u884c\u4e3a\u3002\u505a\u51fa\u6b64\u66f4\u6539\u7684\u539f\u56e0\u662fGoogle\u53d1\u73b0BMM\u548cPhrase Match\u7684\u7528\u6cd5\u975e\u5e38\u76f8\u4f3c\uff0c\u5e76\u4e14\u5728\u529f\u80fd\u4e0a\u5b58\u5728\u90e8\u5206\u91cd\u53e0\u3002\u901a\u8fc7\u5c06BMM\u7684\u4f18\u52bf\u6dfb\u52a0\u5230Phrase Match\u4e2d\uff0c\u53ef\u4ee5\u89e6\u53ca\u66f4\u5408\u9002\u7684\u76ee\u6807\u53d7\u4f17\u3002\u6211\u975e\u5e38\u4e50\u610f\u4e0e\u5927\u5bb6\u5206\u4eab\u5173\u952e\u5b57\u914d\u5bf9\u7684\u7c7b\u578b\u4ee5\u53ca\u5176\u5404\u81ea\u7684\u4f18\u7f3a\u70b9\u3002<\/p>\n<p>\u4e8b\u5148\u58f0\u660e\uff0c\u6211\u4f1a\u7531\u6700\u57fa\u672c\u8bb2\u8d77\uff0c\u6240\u4ee5\u4e00\u5f00\u59cb\u7684\u4e1c\u897f\u6709\u53ef\u80fd\u4f60\u90fd\u4f1a\u61c2\uff0c\u4f46\u76f8\u4fe1\u6211\uff0c\u8bf7\u4f60\u6162\u6162\u770b\u4e0b\u53bb\u3002\u672a\u8c08\u5173\u952e\u5b57\u4e0d\u540c\u7684\u914d\u5bf9\u524d\uff0c\u6211\u5148\u548c\u5927\u5bb6\u641e\u6e05\u695a\u6574\u4e2a\u5173\u952e\u5b57\u7684\u6982\u5ff5\u3002<\/p>\n<p>\u5047\u8bbe\u4f60\u73b0\u5728\u641c\u5bfb &#8220;\u5f71\u7247\u5236\u4f5c&#8221;\uff0c\u76f8\u4fe1\u4f60\u5e94\u8be5\u4f1a\u770b\u5230\u6709\u4e0d\u5c11\u7684\u5e7f\u544a\uff0c\u5bf9\u5417?<\/p>\n<p>correct? (\u5f71\u7247\u5236\u4f5c=film production)<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1801\" height=\"1164\" class=\"wp-image-927\" src=\"https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/11\/img_256.png\" alt=\"IMG_256\" srcset=\"https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/11\/img_256.png 1801w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/11\/img_256-300x194.png 300w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/11\/img_256-1024x662.png 1024w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/11\/img_256-768x496.png 768w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/11\/img_256-1536x993.png 1536w\" sizes=\"auto, (max-width: 1801px) 100vw, 1801px\" \/><\/p>\n<p>\u90a3\u4f60\u73b0\u5728\u8bd5\u4e00\u4e0b\u641c\u5bfb &#8220;\u5f71\u7247\u5236\u4f5c456&#8243;\uff0c\u4f60\u4ea6\u5e94\u8be5\u4f1a\u770b\u5230\u5e7f\u544a\u7684\u51fa\u73b0\uff0c\u5bf9\u5417? (\u6709\u65f6\u4faf\uff0c\u4f60\u5728\u592a\u77ed\u65f6\u95f4\u5728\u540c\u4e00\u4e2aDevice \u641c\u5bfb\u7c7b\u4f3c\u7684\u5b57\u773c\uff0cGoogle \u6709\u53ef\u80fd\u5728\u7b2c\u4e8c\u6b21\u4e0d\u51fa\u73b0\u5e7f\u544a\uff0c\u5982\u679c\u4f60\u8fd9\u6b21\u770b\u4e0d\u5230\u5e7f\u544a\uff0c\u53ef\u4ee5\u6362\u53e6\u4e00\u4e2a\u88c5\u7f6e\/\u7535\u8111\u518d\u8bd5\u4e00\u4e0b)<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1477\" height=\"1100\" class=\"wp-image-928\" src=\"https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/11\/img_256-1.png\" alt=\"IMG_256\" srcset=\"https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/11\/img_256-1.png 1477w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/11\/img_256-1-300x223.png 300w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/11\/img_256-1-1024x763.png 1024w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/11\/img_256-1-768x572.png 768w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/11\/img_256-1-200x150.png 200w\" sizes=\"auto, (max-width: 1477px) 100vw, 1477px\" \/><\/p>\n<p>\u90a3\u6211\u4eec\u518d\u8bd5\u591a\u4e00\u4e2a &#8220;\u5f71\u7247\u5236\u4f5c\u6559\u80b2&#8221;\uff0c\u540c\u6837\u6709\u5e7f\u544a\u51fa\u73b0\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1482\" height=\"1136\" class=\"wp-image-929\" src=\"https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/11\/img_256-2.png\" alt=\"IMG_256\" srcset=\"https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/11\/img_256-2.png 1482w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/11\/img_256-2-300x230.png 300w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/11\/img_256-2-1024x785.png 1024w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/11\/img_256-2-768x589.png 768w\" sizes=\"auto, (max-width: 1482px) 100vw, 1482px\" \/><\/p>\n<p>\u90a3\u4f60\u53ef\u80fd\u4f1a\u95ee\u5982\u679c\u6211\u662f\u5e7f\u544a\u4e3b\uff0c\u5e0c\u671b\u5728\u4ee5\u4e0a3\u4e2a\u60c5\u51b5\u90fd\u51fa\u73b0\u5e7f\u544a\uff0c\u6211\u662f\u4e0d\u662f\u8981\u5728\u5e7f\u544a\u5e73\u53f0\u8f93\u5165\u8fd9\u4e9b\u5173\u952e\u5b57&#8221;\u5f71\u7247\u5236\u4f5c&#8221; &#8220;\u5f71\u7247\u5236\u4f5c123&#8221; &#8220;\u5f71\u7247\u5236\u4f5c\u6559\u80b2&#8221;\uff0c\u751a\u81f3\u5982\u679c\u6211\u60f3\u8986\u76d6\u7387\u518d\u5927\u4e00\u70b9\uff0c\u6211\u662f\u4e0d\u662f\u8fde&#8221;\u5f71\u7247\u5236\u4f5c456&#8221; &#8220;\u5f71\u7247\u5236\u4f5c789&#8221; &#8220;\u5f71\u7247\u5236\u4f5c084&#8221; \u90fd\u8981\u4e70?\u7b54\u6848\u5f53\u7136\u4e0d\u662f\u5462\uff0c\u8ba9\u6211 \u7b80\u5355\u8bb2\u89e3\u5173\u952e\u5b57\u5e7f\u544a\u51fa\u73b0\u7684\u539f\u7406 (\u5148\u5ffd\u7565Quality Score\u6216 \u6bcf\u70b9\u51fb\u51fa\u4ef7)<\/p>\n<h3>\u5173\u952e\u5b57\u914d\u5bf9\/\u6bd4\u5bf9\u903b\u8f91<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1340\" class=\"wp-image-930\" src=\"https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/11\/img_256.jpeg\" alt=\"IMG_256\" srcset=\"https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/11\/img_256.jpeg 2560w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/11\/img_256-300x157.jpeg 300w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/11\/img_256-1024x536.jpeg 1024w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/11\/img_256-768x402.jpeg 768w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/11\/img_256-1536x804.jpeg 1536w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/11\/img_256-2048x1072.jpeg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>1.\u4f60\u4e70\u4e86&#8221;\u5f71\u7247\u5236\u4f5c&#8221;\u7684\u5173\u952e\u5b57<\/p>\n<p>2.\u6709\u4eba\u641c\u5bfb&#8221;\u5f71\u7247\u5236\u4f5c&#8221; \u6216&#8221;\u5f71\u7247\u5236\u4f5c456&#8243;<\/p>\n<p>Google\u4f1a\u81ea\u5df1\u8fdb\u884c\u914d\u5bf9\/\u6bd4\u5bf9,\u8ba4\u4e3a\u4f60\u7684\u5173\u952e\u5b57\u4e0e\u641c\u5bfb\u5b57\u8bcd\u5339\u914d<\/p>\n<p>Google\u4fbf\u4f1a\u53d1\u653e\u4f60\u7684\u5e7f\u544a<\/p>\n<p>\u90a3Google \u662f\u7528\u4ec0\u4e48\u51c6\u5219\u6765\u914d\u5bf9\u4f60\u7684\u5173\u952e\u5b57\u6216\u5b57\u8bcd?\u5f53\u7136\u9884\u8bbe\u662f\u6709\u591a\u677e\u5c31\u914d\u591a\u677e\u5566<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"902\" height=\"481\" class=\"wp-image-931\" src=\"https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/11\/word-image-926-5.png\" srcset=\"https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/11\/word-image-926-5.png 902w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/11\/word-image-926-5-300x160.png 300w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/11\/word-image-926-5-768x410.png 768w\" sizes=\"auto, (max-width: 902px) 100vw, 902px\" \/><\/p>\n<p>\u5f53\u7136\u6ca1\u6709\u90a3\u4e48\u5938\u5f20!\u5927\u7ea6\u5c31\u662fTerrence(\u641c\u5bfb\u5b57\u8bcd) \u548c\u4f59\u6587\u4e50(\u5173\u952e\u5b57) \u662f\u53ef\u4ee5\u914d\u5bf9\u8d77\u6765\u5427\uff0c\u54c8\u54c8!!!!!!! \u90fd\u662f\u8bf4\u7b11\u5566! \u4f46\u4e5f\u4e0d\u80fd\u5426\u8ba4\u7684\u662f\uff0c\u5982\u679c\u4f60\u8ba9Google \u81ea\u884c\u914d\u5bf9\u7684\u8bdd\uff0c\u5f53\u7136\u4f1a\u6bd4\u8f83\u677e\uff0c\u8fd9\u6837\u624d\u80fd\u51fa\u591a\u4e00\u70b9\u5e7f\u544a\u3001\u90a3\u5c31\u591a\u4e00\u4e9b\u70b9\u51fb\uff0c\u90a3\u5c31\u8d5a\u591a\u4e00\u70b9\u94b1\u5427!<\/p>\n<p>\u90a3\u662f\u5426\u5c31\u53ea\u80fd\u675f\u624b\u5c31\u64d2?\u5f53\u7136\u4e0d\u884c\u5566\uff0c\u6211\u4eec\u81ea\u5df1\u53ef\u4ee5\u8c03\u8282\u5176\u914d\u5bf9\u7684\u677e\u7d27\uff0c\u800c\u8fd9\u677e\u7d27\u7684\u63a7\u5236\u6b63\u6b63\u662f\u4f18\u5316\u5173\u952e\u5b57\u5e7f\u544a\u975e\u5e38\u91cd\u8981\u7684\u4e00\u73af!<\/p>\n<h3>3\u79cd\u5173\u952e\u5b57\u914d\u5bf9<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1021\" height=\"202\" class=\"wp-image-932\" src=\"https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/11\/img_256-3.png\" alt=\"IMG_256\" srcset=\"https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/11\/img_256-3.png 1021w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/11\/img_256-3-300x59.png 300w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/11\/img_256-3-768x152.png 768w\" sizes=\"auto, (max-width: 1021px) 100vw, 1021px\" \/><\/p>\n<p>3\u8005\u7684\u5173\u952e&#8221;\u5b57&#8221;\u4e00\u6837\uff0c\u4f46\u5404\u81ea\u6709\u4e0d\u540c\u7684\u6807\u70b9\u7b26\u53f7\uff0c\u8fd9\u5176\u5b9e\u5c31\u4ee3\u8868\u4e0d\u540c\u7684\u5173\u952e\u5b57\u6bd4\u5bf9(Matching Type)\u3002<\/p>\n<h4>Broad Match<\/h4>\n<p>\uf0b7Basketball shoes<\/p>\n<p>\u8fd9\u4e2a\u6211\u4eec\u79f0\u4e3a\u5e7f\u6cdb\u914d\u5bf9(Broad Match)\uff0c\u4e5f\u662fGoogle\u9884\u8bbe\u7684\u5173\u952e\u5b57\u914d\u5bf9\/\u6bd4\u5bf9\u3002\u5e7f\u6cdb\u5305\u62ec\u4e32\u9519\u5b57\u3001\u540c\u4e49\u5b57\u3001\u76f8\u5173\u641c\u5bfb\u5b57\u8bcd\u548c\u5176\u4ed6\u76f8\u5173\u53d8\u5316\u5b57\u3002<\/p>\n<p>\u5047\u8bbe\u6211\u8f93\u5165\u7684\u5b57\u773c\u662fBasketball Shoes, Basketball Shoe, Basketball Sneaker, Basketball wear, basketball equipment, basket Shoes, Basket Sneaker\uff0cBasketball\uff0c\u4f60\u7684\u5e7f\u544a\u90fd\u6709\u673a\u4f1a\u51fa\u73b0\u3002<\/p>\n<h4>Broad Match Modifier (\u81ea2021\u4e0d\u590d\u5b58\u5728)<\/h4>\n<p>\uf0b7+Basketball +Shoes<\/p>\n<p>\u4ece2021\u5e742\u6708\u5f00\u59cb\uff0cGoogle\u5f00\u59cb\u5c06\u5e7f\u6cdb\u5339\u914d\u4fee\u9970\u7b26\u6d41\u91cf\u4e0e\u8bcd\u7ec4\u5339\u914d\u5173\u952e\u5b57\u8fdb\u884c\u5339\u914d\uff0c\u4ece7\u6708\u5f00\u59cb\uff0c\u6211\u4eec\u5c06\u4e0d\u518d\u80fd\u591f\u6dfb\u52a0\u65b0\u7684BMM\u5173\u952e\u5b57\u3002<\/p>\n<h4>Phrase Match<\/h4>\n<p>\uf0b7&#8221;Basketball Shoes&#8221;<\/p>\n<p>\u8fd9\u4e2a\u6211\u4eec\u79f0\u4e4b\u4e3a\u8bcd\u7ec4\u914d\u5bf9(Phrase Match)\uff0c\u641c\u7d22\u5b57\u8bcd\u7684\u987a\u5e8f\u5bf9\u4ee5\u5f80\u7684Phrase Match\u975e\u5e38\u91cd\u8981\uff0c\u53ef\u4e8e\u5173\u952e\u5b57\u4e4b\u524d\u6216\u4e4b\u540e\u7684\u9644\u52a0\u5176\u4ed6\u641c\u7d22\u5b57\u8bcd\uff0c\u4f46\u641c\u7d22\u5b57\u8bcd\u7684\u987a\u5e8f\u5fc5\u987b\u4e0e\u5173\u952e\u5b57\u76f8\u540c\u624d\u4f1a\u80fd\u914d\u5bf9\u3002<\/p>\n<p>\u4ece\u73b0\u5728\u5f00\u59cb\uff0c\u66f4\u65b0\u540ePhrase Match\u4f1a\u4e0eBMM\u7684\u5173\u952e\u5b57\u5c06\u4f1a\u4ee5\u540c\u4e00\u65b9\u5f0f\u8fdb\u884c\u914d\u5bf9\uff0c\u5e7f\u544a\u4f1a\u5728\u5305\u542b\u5173\u952e\u5b57\u542b\u4e49\u7684\u641c\u7d22\u4e2d\u5c55\u793a\u3002\u5f53\u4e0e\u610f\u4e49\u76f8\u5173\u65f6\uff0c\u5b57\u8bcd\u7684\u987a\u5e8f\u540c\u6837\u91cd\u8981\u3002<\/p>\n<p>\u5047\u8bbe\u6211\u8f93\u5165\u7684\u5b57\u773c\u662f Basketball Shoes Recommendation, Kobe Basketball Shoes, Basketball best shoes, \u4f60\u7684\u5e7f\u544a\u5c31\u6709\u673a\u4f1a\u51fa\u73b0\u3002<\/p>\n<p>\u4f46\u5982\u679c\u4f60\u8f93\u5165\u7684\u5b57\u773c\u662fSports Shoes, \u56e0\u4e3a\u4f60\u7684\u5173\u952e\u5b57\u4e0e\u542b\u4e49\u5e76\u4e0d\u5b8c\u5168\u76f8\u5173\u3002 \uff0c\u6240\u4ee5\u5e7f\u544a\u4e0d\u4f1a\u51fa\u73b0\u3002<\/p>\n<h4>Exact Match<\/h4>\n<p>\uf0b7[Basketball Shoes]<\/p>\n<p>\u8fd9\u4e2a\u6211\u4eec\u79f0\u4e4b\u4e3a\u5b8c\u5168\u914d\u5bf9(Exact Match)\uff0c\u4f60\u8f93\u5165\u7684\u5173\u952e\u5b57\u57fa\u672c\u4e0a\u548c\u7528\u5bb6\u8f93\u5165\u7684\u5b57\u773c\u5b8c\u5168\u4e00\u81f4\uff0c\u5e7f\u544a\u624d\u4f1a\u51fa\u73b0\u3002\u5047\u8bbe\u4f60\u8f93\u5165\u7684\u5b57\u773c\u662f Basketball Shoes, Basketball Shoe, Baskeball (\u4e32\u9519\u5b57),\u5e7f\u544a\u90fd\u6709\u673a\u4f1a\u51fa\u73b0\u3002<\/p>\n<h3>3\u79cd\u5173\u952e\u5b57\u914d\u5bf9\u7684\u4f18\u7f3a\u70b9<\/h3>\n<p>\u6211\u7b80\u5355\u5730\u7528\u4ee5\u4e0b\u8fd9\u4e2a\u56fe\u53bb\u8868\u8fbe3\u79cd\u5173\u952e\u5b57\u7684\u4f18\u7f3a\u70b9<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-938 size-full\" src=\"https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/11\/google-ads.jpg\" alt=\"\" width=\"1585\" height=\"843\" srcset=\"https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/11\/google-ads.jpg 1585w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/11\/google-ads-300x160.jpg 300w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/11\/google-ads-1024x545.jpg 1024w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/11\/google-ads-768x408.jpg 768w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/11\/google-ads-1536x817.jpg 1536w\" sizes=\"auto, (max-width: 1585px) 100vw, 1585px\" \/><\/p>\n<p>\u7b80\u800c\u8a00\u4e4b\uff0c\u5e7f\u6cdb\u914d\u5bf9(Broad Match)\u53ef\u4ee5\u4e3a\u4f60\u5e26\u6765\u6700\u591a\u7684\u6d41\u91cf\uff0c\u4f46\u788d\u4e8e\u5b83\u7684\u914d\u5bf9\u975e\u5e38\u5bbd\u677e\uff0c\u53ef\u80fd\u4f1a\u51fa\u73b0\u4ee5\u4e3a\u7b14\u8005\u5c31\u662f\u5f6d\u4e8e\u664f\u7684\u914d\u5bf9\u51fa\u73b0\uff0c\u5047\u8bbe\u5ba2\u4eba\u5e0c\u671b\u627e\u5f6d\u4e8e\u664f\uff0cGoogle\u5c31\u914d\u5bf9\u4e86\u7b14\u8005\u7ed9\u4ed6\uff0c\u4f60\u8bf4\u8fd9\u80fd\u591f\u6ee1\u8db3\u5ba2\u4eba\u7684\u9700\u8981\u5417? \u5f53\u7136\u6211\u4e0d\u5426\u5b9a\u6709\u4ee5\u4e0b\u60c5\u51b5\u51fa\u73b0\uff0c\u5ba2\u4eba\u5e0c\u671b\u627e\u7684\u662f\u5f6d\u4e8e\u664f\uff0c\u4f46\u53d1\u73b0\u7b14\u8005\u7684\u6837\u5b50&#8211;\u54ce\u5466\uff0c\u4e0d\u9519\u54e6\uff0c\u6700\u540e\u628a\u6211\u4e70\u8d70\u3002\u4f46\u666e\u904d\u7684\u60c5\u51b5\u6765\u8bf4\uff0c\u8fd9\u79cd\u914d\u5bf9\u901a\u5e38\u90fd\u4f1a\u5e26\u6765\u8f83\u9ad8\u7684\u6bcf\u5355\u4f4d\u83b7\u53d6\u6210\u672c(Cost Per Acquisition)\u3002\u5b8c\u5168\u914d\u5bf9\uff08Exact match\uff09\u5b8c\u5168\u662f\u53e6\u4e00\u4e2a\u6781\u7aef\uff0c \u7528\u4e00\u4e2a\u8bcd\u8bed\u6765\u6982\u62ec\u4e00\u4e2a\u53ef\u4ee5\u8ba9\u4f60\u964d\u4f4e\u5355\u4f4d\u6210\u672c\uff08 cost per unit\uff09\u7684\u539f\u56e0\uff0c\u51c6\u786e\u5ea6\uff01\u4f60\u60f3\u8981\u5f6d\u4e8e\u664f\uff0c\u6211\u4f1a\u7ed9\u4f60\u5f6d\u4e8e\u664f\uff01\u5982\u679c\u60f3\u8981\u7684\u662f\uff0c\u90a3\u4e48\u5c31\u662f\u4f60\u6240\u5f97\u5230\u7684\uff01\u4e3a\u5ba2\u6237\u6240\u63d0\u4f9b\u7684\u6b63\u6b63\u662f\u4ed6\u4eec\u60f3\u8981\u7684\u4e1c\u897f\uff0c\u8f6c\u6362\u7387\u5f53\u7136\u66f4\u9ad8\u3002\u4f46\u53e6\u4e00\u9762\u5c31\u662f\u6d41\u91cf\u76f8\u5bf9\u4e0a\u8f83\u4f4e\uff0c\u56e0\u4e3a\u641c\u5bfb\u5b57\u8bcd\u8981\u548c\u4f60\u5173\u952e\u5b57\u63a5\u8fd1\u5b8c\u5168\u76f8\u540c\u624d\u51fa\u73b0\uff0c\u53d8\u76f8\u4f60\u51fa\u73b0\u7684\u673a\u4f1a\u4fbf\u53d7\u5230\u9650\u5236\uff0c\u6709\u673a\u4f1a\u6d41\u5931\u4e86\u4e00\u4e9b\u5546\u673a\u3002\u5728\u8fd9\u91cc\u6211\u5c31\u4e0d\u592a\u8be6\u7ec6\u89e3\u91ca\u53e6\u5916\u4e00\u79cd\u914d\u5bf9\u65b9\u5f0f\uff0c\u56e0\u4e3a\u57fa\u672c\u4e0a\u662f\u5e9f\u8bdd\uff0c\u770b\u4e0b\u56fe\u4f60\u5c31\u5927\u7ea6\u4e86\u89e3\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1600\" class=\"wp-image-934\" src=\"https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/11\/img_256-5.png\" alt=\"IMG_256\" srcset=\"https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/11\/img_256-5.png 1600w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/11\/img_256-5-300x300.png 300w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/11\/img_256-5-1024x1024.png 1024w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/11\/img_256-5-150x150.png 150w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/11\/img_256-5-768x768.png 768w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/11\/img_256-5-1536x1536.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<h3>\u6211\u7684\u5173\u952e\u5b57\u914d\u5bf9\u7b56\u7565<\/h3>\n<p>\u5f88\u591a\u4eba\u90fd\u4f1a\u95ee\uff0c\u6bcf\u79cd\u5173\u952e\u5b57\u914d\u5bf9\u90fd\u6709\u5176\u4f18\u7f3a\u70b9\uff0c\u90a3\u6211\u5e94\u8be5\u5982\u679c\u9009\u62e9? \u5e7f\u6cdb\u914d\u5bf9(Broad Match)\u6d41\u91cf\u591a\uff0cCPA\u9ad8;\u5b8c\u5168\u914d\u5bf9(Exact Match)CPA \u4f4e\uff0c\u4f46\u6d41\u91cf\u53c8\u597d\u50cf\u4e0d\u591f\uff0c\u90a3\u662f\u5426\u5e94\u8be5\u9009\u62e9\u5176\u4f59\u4e24\u79cd\u5462? \u5f53\u7136\u6bcf\u4eba\u7684\u9009\u62e9\u90fd\u4e0d\u540c\uff0c\u4f46\u5982\u679c\u4ee5\u6211\u81ea\u8eab\u7684\u7ecf\u9a8c\u53ca\u5f53\u5e74\u6211\u6b27\u6d32\u7684\u5e08\u5085\u6240\u6559\u6388\uff0c\u6211\u4f1a\u6709\u4ee5\u4e0b\u7684\u9009\u62e9:<\/p>\n<h4>\u4e0d\u5efa\u8bae\u4f7f\u7528\u5e7f\u6cdb\u914d\u5bf9<\/h4>\n<p>\u5173\u952e\u5b57\u5e7f\u544a\u5176\u5b9e\u76f8\u5bf9\u4e0a\u662f\u4e00\u79cd\u63a7\u5236\u7684\u6e38\u620f\uff0c\u63a7\u5236\u4f60\u7684\u51fa\u4ef7\uff0c\u63a7\u5236\u4f60\u7684\u9884\u7b97\uff0c\u63a7\u5236\u6d41\u91cf\u7684\u5bfc\u5411\uff0c\u56de\u62a5\u9ad8\u7684\u5173\u952e\u5b57\u6211\u5bfc\u5165\u591a\u4e9b\u6d41\u91cf\uff0c\u56de\u62a5\u4f4e\u7684\u5173\u952e\u5b57\u6211\u5c31\u51cf\u4f4e\u6d41\u91cf\uff0c\u6709\u4e9b\u592a\u5dee\u7684\u5173\u952e\u5b57\u6211\u5c31\u53ef\u80fd\u76f4\u63a5\u628a\u5b83\u6682\u505c\u3002\u76f8\u5bf9\u4e00\u4e2a\u90a3\u4e48\u8981\u6c42\u63a7\u5236\u7684\u5e7f\u544a\u7c7b\u578b\uff0c\u5e7f\u6cdb\u914d\u5bf9\u5c31\u50cf\u8131\u7586\u7684\u91ce\u9a6c\uff0c\u4e0d\u592a\u53d7\u63a7\u3002\u4ed6\u7684\u53d8\u5316\u8bcd \u7684\u5b9a\u4e49\u592a\u5e7f\uff0c\u6709\u65f6\u5b8c\u5168\u8d85\u51fa\u4f60\u60f3\u50cf\uff0c\u4f60\u6709\u60f3\u50cf\u8fc7&#8221;\u53bb\u6591&#8221;\u7684\u5173\u952e\u5b57\u4f1a\u914d\u5bf9\u5230 &#8220;\u77f3\u6591&#8221;\u7684\u641c\u5bfb\u5b57\u8bcd\u5417? \u8fd9\u662f\u6211\u4ee5\u524d\u7684\u7ecf\u9a8c\uff0c\u73b0\u5728\u76f8\u5bf9\u4e0a\u53ef\u80fd\u4f1a\u597d\u4e00\u70b9\uff0c\u4f46\u666e\u904d\u4e0a\u6765\u8bf4\u5982\u679c\u8ffd\u6c42ROI (\u6295\u8d44\u56de\u62a5)\uff0c\u5e7f\u6cdb\u914d\u5bf9\u90fd\u4e0d\u662f\u4e00\u4e2a\u597d\u7684\u9009\u62e9\u3002\u5f53\u7136\u6709\u4e9b\u4eba\u4f1a\u8bf4\u4e00\u5f00\u59cb\u4ee5\u5e7f\u6cdb\u914d\u5bf9\u6765\u5f97\u5230\u5927\u91cf\u7684\u6d41\u91cf\uff0c\u4ece\u800c\u77ed\u65f6\u95f4\u6536\u96c6\u6700\u591a\u7684\u641c\u5bfb\u5b57\u773c\uff0c\u518d\u56e0\u5e94\u8fd9\u6837\u518d\u5efa\u7acb\u76f8\u5e94\u7684\u5173\u952e\u5b57\u53ca\u5176\u4ed6\u914d\u5bf9\uff0c\u8fd9\u4e2a\u8bf4\u6cd5\u6ca1\u6709\u9519\u4e0e\u5bf9\uff0c\u4f46\u5728\u6211\u800c\u8a00\uff0c\u5047\u8bbe\u4f60\u6709\u82b1\u65f6\u95f4\u4e86\u89e3\u8be5\u751f\u610f\u672c\u8d28\u53ca\u7f51\u7ad9\u7684\u7ed3\u6784\uff0c\u771f\u7684\u6709\u9700\u8981\u82b1\u94b1\u7528\u8fd9\u79cd\u914d\u5bf9\u6536\u96c6\u641c\u5bfb\u5b57\u773c\u5417\uff1f\u6211\u8ba4\u4e3a\u786e\u5b9e\u6709\u76f8\u69b7\u7684\u4f59\u5730\u3002<\/p>\n<h4>\u4f7f\u7528\u5b8c\u5168\u914d\u5bf9<\/h4>\n<p>\u8ffd\u6c42ROI\uff0c\u5b8c\u5168\u914d\u5bf9\u4e00\u5b9a\u80fd\u591f\u5e2e\u52a9\u4f60\u3002\u4e0a\u9762\u90fd\u8be6\u7ec6\u8bf4\u4e86\u4e3a\u4ec0\u4e48\u5b8c\u5168\u6bd4\u5bf9(Exact Match) \u7684CPA \u4f1a\u8f83\u4f4e\uff0c\u8fd9\u91cc\u4e5f\u4e0d\u518d\u91cd\u8986\uff0c\u4f46\u5173\u952e\u7684\u662f\u5982\u679c\u4f60\u6574\u4e2a\u5e7f\u544a\u8d26\u6237\u90fd\u662f\u5b8c\u5168\u914d\u5bf9\uff0c\u6709\u673a\u4f1a\u4f60\u4f1aBelow-Spending\u3002\u6211\u7ecf\u5e38\u5728\u8bfe\u5802\u90fd\u4f1a\u6253\u4e00\u4e2a\u6bd4\u55bb\uff0c\u4f60\u662f\u751f\u610f\u4eba\uff0c\u4f60\u5b81\u613f50\u868a\u4e00\u4e2aLead\uff0c\u6bcf\u4e2a\u6708\u6709100\u4e2aLead\uff0c\u6216\u662f1\u868a1\u4e2alead\uff0c\u4f46\u6bcf\u6708\u53ea\u5f971\u4e2alead? \u6b63\u6b63\u56e0\u4e3a\u8fd9\u6837\uff0c\u6211\u4eec\u4f7f\u7528\u5b8c\u5168\u6bd4\u5bf9(Exact Match)\u5916\uff0c\u4e00\u822c\u90fd\u9700\u8981\u642d\u914d\u53e6\u5916\u4e00\u79cd\u5173\u952e\u5b57\u6bd4\u5bf9\u6765\u63d0\u9ad8\u6574\u4f53\u7684Traffic\u3002\u5f53\u7136\u53e6\u4e00\u4e2a\u5b8c\u5168\u914d\u5bf9\u7684\u76f2\u70b9\u5c31\u662f\u4f60\u6c38\u8fdc\u65e0\u6cd5\u51ed\u641c\u5bfb\u5b57\u8bcd\u62a5\u544a\u518d\u5efa\u7acb\u66f4\u591a\u7684\u5173\u952e\u5b57\uff0c\u56e0\u4e3a\u5728\u641c\u5bfb\u62a5\u544a\u5185\u90a3\u4e9b\u641c\u5bfb\u5b57\u773c\u5176\u5b9e\u5c31\u662f\u4f60\u7684\u5173\u952e\u5b57\uff0c\u5f53\u4f60\u60f3Scale up Keyword\u7684\u6570\u76ee\u65f6\uff0c\u5c31\u53ea\u80fd\u591f\u51ed\u7a7a\u60f3\u50cf\u3002<\/p>\n<h4>\u4f7f\u7528\u8bcd\u7ec4\u914d\u5bf9<\/h4>\n<p>\u4e0e\u5176\u4ed6\u4e24\u79cd\u5173\u952e\u5b57\u914d\u5bf9\u7c7b\u578b\u76f8\u6bd4\uff0cPhrase Match\u6bd4Broad Match\u80fd\u4e3a\u4f60\u63d0\u4f9b\u66f4\u597d\u7684Traffic Control\uff1b\u800c\u4e0eExact Match\u76f8\u6bd4\uff0c\u5728Traffic Volume\u4e0a\u80fd\u6709\u66f4\u597d\u7684\u8868\u73b0\u3002\u5982\u679c\u4f60\u4ec5\u5728\u5e7f\u544a\u7cfb\u5217\u4e2d\u4f7f\u7528Exact Match\u4ee5\u7ef4\u6301ROI \u7684\u8bdd\uff0c\u76f8\u4fe1\u4f60\u53ef\u4ee5\u60f3\u50cf\u5230\uff0c\u6839\u636e\u641c\u7d22\u5b57\u8bcd\u62a5\u544a\u6765\u627e\u5bfb\u65b0\u5b57\u773c\u7684\u80fd\u529b\u662f\u96f6\u3002\u56e0\u6b64\uff0c\u4f60\u9700\u8981\u53e6\u4e00\u79cd\u5173\u952e\u5b57\u914d\u5bf9\u7c7b\u578b\u6765\u8fdb\u884c\u5173\u952e\u5b57\u6269\u5c55\uff0c\u4ee5\u5728 Volume \u548c Efficiency \u4e2d\u95f4\u53d6\u4e00\u4e2a\u5e73\u8861\u3002\u4e0a\u9762\u662f\u5426\u6bd4\u8f83\u96be\u4e86\u89e3\u5462\uff0c\u597d\u50cf\u6700\u540e\u90fd\u4e0d\u77e5\u9053\u5982\u4f55\u505a\uff0c\u90a3\u6211\u5c1d\u8bd5\u7528\u4ee5\u4e0b\u4f8b\u5b50\u8ba9\u4f60\u4e86\u89e3\u64cd\u4f5c\u7684\u6982\u5ff5: \u6709\u4e24\u4e2a\u524d\u9898\u8981\u8ba9\u5927\u5bb6\u77e5\u9053:\u914d\u5bf9\u7684\u6761\u4ef6\u90fd\u7b26\u5408\u7684\u8bdd\uff0c\u5b8c\u5168\u914d\u5bf9\u4f1a\u4f18\u5148\u914d\u5bf9\u3002 (keyword matching sequence)\u8d8a\u957f\u5c3e\u7684\u5173\u952e\u5b57\uff0c\u6d41\u91cf\u6108\u5c0f\uff0c\u4f46ROI\u4f1a\u6108\u9ad8\u3002<\/p>\n<h3>\u53c2\u8003\u4f8b\u5b50<\/h3>\n<p>\u5047\u8bbe\u6211\u662f\u4e00\u95f4\u5356\u9690\u5f62\u773c\u955c\u7684\u7f51\u4e0a\u5546\u5e97:<\/p>\n<p>\u6211\u73b0\u5728\u4e70\u4e86\u4e24\u4e2a\u5173\u952e\u5b57<\/p>\n<p>[\u9690\u5f62\u773c\u955c]<\/p>\n<p>\u201c\u9690\u5f62\u773c\u955c\u201d<\/p>\n<p>\u5f53\u6709\u4eba\u641c\u5bfb\u9690\u5f62\u773c\u955c\u7684\u65f6\u4faf\uff0c\u4e24\u8005\u903b\u8f91\u4e0a\u90fd\u80fd\u914d\u5bf9\uff0c\u4f46\u5b9e\u9645\u60c5\u51b5\u4f1a \u914d\u5bf9\u4e86 [\u9690\u5f62\u773c\u955c](\u5b8c\u5168\u914d\u5bf9)\uff0c\u770b\u5230\u4e86\u4f60\u7684\u5e7f\u544a (\u5e7f\u544a\u96c6\u4e2d\u8bf4\u660e\u9690\u5f62\u773c\u955c)\uff0c\u8fdb\u5165\u4e86\u4f60\u7684\u7f51\u7ad9\u800c\u4e14\u8d2d\u7269\uff0cGet it done!<\/p>\n<p>\u53e6\u4e00\u4e2a\u60c5\u51b5\u5f53\u6709\u4eba\u641c\u5bfb&#8221;\u5f69\u5149\u9690\u5f62\u773c\u955c&#8221;\u7684\u65f6\u4faf\uff0c\u53ea\u6709 \u201c\u9690\u5f62\u773c\u955c\u201d \u53ef\u4ee5\u914d\u5bf9\uff0c\u770b\u5230\u4e86\u4f60\u7684\u5e7f\u544a(\u5e7f\u544a\u96c6\u4e2d\u8bf4\u660e\u9690\u5f62\u773c\u955c)\uff0c\u8fdb\u5165\u4e86\u4f60\u7684\u7f51\u7ad9\u613f\u610f\u8d2d\u7269\uff0cGet it done! (\u4f46\u76f8\u5bf9\u4e0aROI \u53ef\u80fd\u6ca1\u6709\u524d\u8005\u90a3\u4e48\u9ad8, \u56e0\u4e3a\u4e0d\u662f\u5b8c\u5168\u6bd4\u5bf9\u5173\u7cfb\uff0c\u800c\u4e14\u5e7f\u544a\u4e0d\u662f\u975e\u5e38\u5ea6\u8eab\u8ba2\u9020)\u3002<\/p>\n<p>\u5f53\u4f60\u5728\u641c\u5bfb\u5b57\u773c\u62a5\u544a(Search Term Report)\uff0c\u53d1\u73b0\u641c\u5bfb\u5b57\u773c&#8221;\u5f69\u5149\u9690\u5f62\u773c\u955c&#8221;\u7684\u56de\u62a5\u7387\u4e0d\u9519\uff0c\u90a3\u4e0b\u4e00\u6b65\u53c8\u505a\u4ec0\u4e48?<\/p>\n<p>\u5c31\u662f\u518d\u5efa\u7acb\u591a\u4e24\u4e2a\u5173\u952e\u5b57<\/p>\n<p>[\u5f69\u5149\u9690\u5f62\u773c\u955c]<\/p>\n<p>\u201c\u5f69\u5149\u9690\u5f62\u773c\u955c\u201d<\/p>\n<p>\u540c\u65f6\u5efa\u8bae\u4f60\u5f00\u591a\u4e00\u4e2a\u5e7f\u544a\u7fa4\u7ec4 (Ad Group)\uff0c\u4e3a\u4ed6\u4eec\u518d\u5efa\u7acb\u8bbe\u5b9a\u4e00\u4e2a\u5ea6\u8eab\u8ba2\u9020\u7684\u5e7f\u544a (\u96c6\u4e2d\u8bf4\u660e\u5f69\u5149\u9690\u5f62\u773c\u955c)\uff0c \u5f53\u6709\u4eba\u518d\u641c\u5bfb&#8221;\u5f69\u5149\u9690\u5f62\u773c\u955c&#8221;\u7684\u65f6\u5019\uff0c\u4fbf\u4f1a\u7528[\u5f69\u5149\u9690\u5f62\u773c\u955c] \u53bb\u914d\u5bf9\uff0c\u56e0\u4e3a\u5b8c\u5168\u914d\u5bf9\u7684\u5173\u7cfb\u4ee5\u53ca \u5ea6\u8eab\u8ba2\u9020\u7684\u5e7f\u544a\uff0cROI \u53c8\u4f1a\u518d\u4e00\u6b65\u63d0\u9ad8\u3002<\/p>\n<p>\u5f53\u6709\u4eba\u641c\u5bfb&#8221;\u535a\u58eb\u4f26\u5f69\u5149\u9690\u5f62\u773c\u955c&#8221;\u7684\u65f6\u5019&#8230;&#8230;..\u806a\u660e\u7684\u8bfb\u8005\uff0c\u4ee5\u4e0b\u4e5f\u4e0d\u9700\u8981\u6211\u518d\u4e3e\u4f8b\u5427!<\/p>\n<p>\u603b\u7ed3<\/p>\n<p>\u6700\u8fd1\u51e0\u5e74\uff0cGoogle\u9010\u6b65\u63a8\u5d07\u81ea\u52a8\u5316\uff0c\u628a\u4eba\u624b\u63a7\u5236\u7684\u529f\u80fd\u9010\u6e10\u51cf\u5c11\uff0c\u8fd9\u4e2a\u66f4\u65b0\u4e5f\u4e0d\u4f8b\u5916\u3002\u8fd9\u9879\u66f4\u65b0\u6709\u673a\u4f1a\u80fd\u4e3a\u5e7f\u544a\u5ba2\u6237\u8282\u7701\u7ba1\u7406\u5173\u952e\u5b57\u7684\u65f6\u95f4\uff0c\u4f46\u662f\u80af\u5b9a\u9700\u8981\u82b1\u8d39\u5927\u91cf\u65f6\u95f4\u6765\u91cd\u65b0\u8c03\u6574\u5e7f\u544a\u7cfb\u5217\u3002\u968f\u7740\u8fd9\u4e9b\u66f4\u65b0\u7684\u63a8\u51fa\uff0c\u6d41\u91cf\u53ef\u80fd\u4f1a\u6ce2\u52a8\uff0c\u56e0\u6b64\u5e7f\u544a\u5ba2\u6237\u5e94\u5bc6\u5207\u6ce8\u610f\u5176\u6548\u679c\u6307\u6807\uff0c\u4ee5\u4fbf\u505a\u51fa\u5fc5\u8981\u7684\u8c03\u6574\u3002<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>2021\u5e74\uff0c\u5173\u952e\u5b57\u7684\u914d\u5bf9\u7c7b\u578b\u6709\u4e86\u5f88\u5927\u7684\u53d8\u5316\uff0c\u73b0\u5728\u53ea\u5269\u4e0b\u4e09\u79cd\u7684\u914d\u5bf9\u7c7b\u578b\uff1a\u5e7f\u6cdb\u914d\u5bf9\uff08Broad Match\uff09\u3001\u8bcd\u7ec4\u914d\u5bf9\uff08Phrase Match\uff09\u548c\u5b8c\u5168\u914d\u5bf9\uff08Exa&#8230;<\/p>\n","protected":false},"author":1,"featured_media":938,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[48],"class_list":["post-926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem","tag-google-ads"],"_links":{"self":[{"href":"https:\/\/mazhaolun.com\/index.php?rest_route=\/wp\/v2\/posts\/926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mazhaolun.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mazhaolun.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mazhaolun.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mazhaolun.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=926"}],"version-history":[{"count":1,"href":"https:\/\/mazhaolun.com\/index.php?rest_route=\/wp\/v2\/posts\/926\/revisions"}],"predecessor-version":[{"id":939,"href":"https:\/\/mazhaolun.com\/index.php?rest_route=\/wp\/v2\/posts\/926\/revisions\/939"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mazhaolun.com\/index.php?rest_route=\/wp\/v2\/media\/938"}],"wp:attachment":[{"href":"https:\/\/mazhaolun.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mazhaolun.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mazhaolun.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}