{"id":92,"date":"2022-07-30T09:13:13","date_gmt":"2022-07-30T01:13:13","guid":{"rendered":"https:\/\/mazhaolun.com\/?p=92"},"modified":"2022-07-31T21:16:16","modified_gmt":"2022-07-31T13:16:16","slug":"%e5%a6%82%e4%bd%95%e4%bc%98%e5%8c%96facebook%e5%b9%bf%e5%91%8a%ef%bc%8c%e5%a6%82%e4%bd%95%e6%89%a9%e9%87%8f%e5%92%8c%e4%bc%98%e5%8c%96%e5%b9%bf%e5%91%8a%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/mazhaolun.com\/?p=92","title":{"rendered":"\u5982\u4f55\u4f18\u5316Facebook\u5e7f\u544a\uff0c\u5982\u4f55\u6269\u91cf\u548c\u4f18\u5316\u5e7f\u544a\uff1f"},"content":{"rendered":"\n<p><\/p>\n\n\n<p>\u6700\u8fd1\u4e00\u6bb5\u65f6\u95f4\uff0c\u6709\u5f88\u591a\u4eba\u6765\u54a8\u8be2\u81ea\u5df1\u5728\u6295\u653eFacebook\u65f6\u9047\u5230\u7684\u95ee\u9898\uff0c\u6211\u7b80\u5355\u7684\u7f57\u5217\u4e86\u4e00\u4e0b\u51e0\u4e2a\u91cd\u70b9\u95ee\u9898\uff0c\u5e76\u5bf9\u6b64\u63d0\u4f9b\u4e00\u4e9b\u89e3\u51b3\u7684\u63aa\u65bd\uff0c\u5e0c\u671b\u80fd\u5e2e\u5230\u5927\u5bb6\u3002\uff08\u672c\u6b21\u8ba8\u8bba\u4ec5\u4ec5\u53ea\u9488\u5bf9\u4e8e\u5728Facebook\u4e0a\u63a8\u5e7f\u7684\u7206\u6b3e\u6a21\u5f0f\uff08\u975e\u5782\u76f4\u9886\u57df\uff09\uff09\u3002<\/p>\n<ul>\n<li>\u6d4b\u8bd5\u5355\u4e2a\u4ea7\u54c1\u5df2\u7ecf\u82b1\u8d85\u8fc7100\u7f8e\u91d1\u8fd8\u4e0d\u51fa\u5355\uff0c\u6211\u4eec\u8be5\u4e0d\u8be5\u653e\u5f03\uff01<\/li>\n<li>\u4ea7\u54c1ROI\u8fbe\u4e0d\u5230\u9884\u671f\u8be5\u5982\u4f55\u505a\uff1f<\/li>\n<li>\u63a8\u5e7f\u7206\u6b3e\u4e00\u76f4\u8d77\u4e0d\u6765\u91cf\uff0c\u6bcf\u5929\u8fd8\u662f\u4e00\u4e8c\u5341\u5355\uff0c\u8be5\u600e\u4e48\u529e\uff1f<\/li>\n<li>\u63a8\u5e7f\u4ea7\u54c1\u70b9\u51fb\u7387\u5f88\u9ad8\uff0c\u51fa\u5355\u5374\u4e0d\u7406\u60f3\u8be5\u600e\u4e48\u529e\uff1f<\/li>\n<\/ul>\n<p>\u7b49\u7b49\u4e00\u7cfb\u5217\u95ee\u9898\u3002<\/p>\n<h1>\u4e00\u3001Facebook\u7684\u5e7f\u544a\u7b97\u6cd5\u548c\u5a92\u4f53\u672c\u8d28<\/h1>\n<p>\u9996\u5148\uff1a\u5728\u8bb2\u5230\u5982\u4f55\u4f18\u5316Facebook\u7684\u5e7f\u544a\u4e4b\u524d\uff0c\u6211\u4eec\u5148\u6765\u4e86\u89e3\u4e00\u4e0bFacebook\u7684\u5e7f\u544a\u7b97\u6cd5\u548cFacebook\u5a92\u4f53\u7684\u672c\u8d28\u3002<\/p>\n<p>\u6211\u5728Facebook\u7684\u5b98\u7f51\u4e2d\u627e\u5230\u4e86Facebook\u7684\u4ecb\u7ecd\u8bf4\u660e\u7684\u7279\u522b\u4e4b\u5904\uff0c\u5927\u5bb6\u6765\u770b\u4e0b\u8fb9\u4e00\u6bb5\u82f1\u6587\uff01<\/p>\n<p><img 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loading=\"lazy\" decoding=\"async\" width=\"615\" height=\"875\" class=\"wp-image-94\" src=\"https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/07\/word-image-92-2.png\" srcset=\"https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/07\/word-image-92-2.png 615w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/07\/word-image-92-2-211x300.png 211w\" sizes=\"auto, (max-width: 615px) 100vw, 615px\" \/><\/p>\n<p>Skullbliss 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src=\"https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/07\/word-image-92-3.png\" srcset=\"https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/07\/word-image-92-3.png 620w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/07\/word-image-92-3-235x300.png 235w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/p>\n<p>Kenzzi\u662f\u4e00\u5bb6\u505a\u8131\u6bdb\u4eea\u5668\u7684\u5728\u7ebf\u7f51\u7ad9\uff0c\u6539\u7f51\u7ad9\u5f88\u5bf9\u4e8e\u6bdb\u53d1\u76f8\u5bf9\u65fa\u76db\u7684\u4eba\u6765\u8bb2\u771f\u662f\u4e00\u5927\u795e\u5668\u3002<\/p>\n<p>\u8fd9\u4e2a\u5e7f\u544a\u7684\u6709\u70b9\u5728\u54ea\u91cc\uff1f\u5982\u679c\u6709\u5174\u8da3\uff0c\u53ef\u4ee5\u5728\u6587\u7ae0\u4e0b\u65b9\u8ba8\u8bba\u8bf4\u660e\uff0c\u8bc4\u8bba\u7b2c\u4e00\u540d\u6211\u4f1a\u53d1\u9001\u57fa\u7840\u7684Facebook\u6559\u7a0b\u4f5c\u4e3a\u9f13\u52b1\u3002<\/p>\n<h1>\u4e8c\u3001\u5982\u4f55\u4f18\u5316Facebook\u5e7f\u544a<\/h1>\n<p>\u5728\u770b\u4e86\u4ee5\u4e0a\u9488\u5bf9Facebook\u5a92\u4f53\u7684\u6982\u8ff0\u4e4b\u540e\uff0c\u63a5\u4e0b\u6765\u8ba9\u6211\u4eec\u4e00\u8d77\u770b\u770b\u5982\u4f55\u4f18\u5316Facebook\u5e7f\u544a\u5427\uff01<\/p>\n<ol>\n<li>\u5206\u6790\u6570\u636e\u53c2\u8003\u54ea\u4e9b\u7ef4\u5ea6\uff1f\u5982\u4f55\u5206\u6790\u5e7f\u544a\u6570\u636e\uff1f<\/li>\n<li>Budget<\/li>\n<li>Results<\/li>\n<li>Reach<\/li>\n<li>Impressions<\/li>\n<li>Frequency<\/li>\n<li>Cost per Result<\/li>\n<li>Amount Spent<\/li>\n<li>Link Clicks<\/li>\n<li>CPC (Cost per Link Click)<\/li>\n<li>Clicks (All)<\/li>\n<li>CPC (All)<\/li>\n<li>CTR (All)<\/li>\n<li>CPM (Cost per 1,000 Impressions)<\/li>\n<li>Adds to Cart<\/li>\n<li>Checkouts Initiated<\/li>\n<li>Purchases Conversion Value<\/li>\n<\/ol>\n<ol>\n<li>Website Purchase ROAS (Return on Ad Spend)<\/li>\n<\/ol>\n<p>&nbsp; &nbsp; &nbsp; 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engagements\u90fd\u4f1a\u7d2f\u8ba1\u5728\u540c\u4e00\u4e2a\u5e7f\u544a\u4e2d\u3002\u8fd9\u6837\u5c31\u4e0d\u9700\u8981\u6bcf\u4e2a\u5e7f\u544a\u8d34\u6587\u7684\u91cd\u65b0\u5b66\u4e60\uff0c\u7d2f\u8ba1\u591a\u4e00\u70b9\u7684\u4e92\u52a8\u7ed9\u65b0\u7684\u7528\u6237\u4f1a\u7559\u4e0b\u6df1\u523b\u7684\u4fe1\u4efb\u611f\u3002<\/p>\n<h2><strong>4.\u4f18\u5316\u4f60\u7684FB\u5e7f\u544a\u51fa\u4ef7<\/strong><\/h2>\n<p>\u4ee5\u6211\u7684\u7ecf\u9a8c\uff0c\u4f7f\u7528\u81ea\u52a8\u51fa\u4ef7\u548c\u624b\u52a8\u51fa\u4ef7\u5e76\u4e0d\u4f1a\u6709\u592a\u5927\u7684\u5dee\u522b\u3002 \u7136\u540e\uff0c \u5982\u679c\u4f60\u77e5\u9053\u5bf9\u4f60\u6765\u8bf4\u6bcf\u4e2a\u8f6c\u5316\u4ef7\u503c\u591a\u5c11\uff0c\u90a3\u4f60\u53ef\u4ee5\u628a\u624b\u52a8\u51fa\u4ef7\u8bbe\u7f6e\u7684\u7565\u4f4e\u4e8e\u4f60\u9884\u4f30\u7684ROI\u6216\u8005\u6210\u5355\u4ef7\u3002Facebook 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Frequency\u9488\u5bf9\u5e7f\u544a\u8bbe\u7f6e\u6392\u671f\uff0c\u8ba9\u5b83\u53ea\u5728\u6709\u4ef7\u503c\u7684\u65f6\u95f4\u6bb5\u9488\u5bf9\u56fa\u5b9a\u4eba\u7fa4\u5168\u90e8\u4f4e\u6210\u672c\u4e70\u91cf\u3002<\/p>\n<h2><strong>6.\u5982\u4f55\u964d\u4f4e\u5e7f\u544a\u9891\u6b21<\/strong><\/h2>\n<p>\u5f53\u64cd\u4f5c\u4e00\u4e2a\u5f88\u5927\u89c4\u6a21\u7684\u8981\u8dd1\u597d\u591a\u5468\u7684\u5e7f\u544a\u7684\u65f6\u5019\uff0c\u4f60\u5c06\u8981\u9762\u5bf9\u5f88\u5927\u7684\u4e00\u4e2a\u56f0\u96be\uff0c\u5c31\u662f\u5e7f\u544a\u75b2\u52b3\u3002\u4f60\u53ef\u4ee5\u505a\u7684\uff0c\u5c31\u662f\u8bbe\u7f6e\u591a\u7ec4\u7d20\u6750\uff0c\u6839\u636e\u7d20\u6750\u9884\u7b97\u548c\u5c55\u793a\u6570\u91cf\u5faa\u73af\u8fdb\u884c\u5faa\u73af\u6295\u653e\uff0c\u540c\u6837\u7684\uff0c\u6bcf\u5929\u7684\u4e0d\u540c\u65f6\u95f4\u6bb5\uff0c\u4e5f\u53ef\u4ee5\u8fdb\u884c\u5206\u65f6\u6bb5\u6295\u653e\u3002<\/p>\n<h2><strong>7.\u4f18\u5316FB\u5e7f\u544a\u7248\u4f4d<\/strong><\/h2>\n<p>\u6839\u636e\u5386\u53f2\u7ecf\u9a8c\uff0cFB\u4e0d\u540c\u7248\u4f4d\u7684Cost per click\u76f8\u5dee\u53ef\u8fbe550%\u3002\u6548\u679c\u6700\u597d\u7684\u662fFeed\u7248\u4f4d\uff0c\u70b9\u51fb\u6700\u4fbf\u5b9c\u7684\u662fnetwork,\u5176\u6b21\u662fstoris\uff0c\u4f46\u4fbf\u5b9c\u7684cost per click\u5e76\u4e0d\u4ee3\u8868\u4fbf\u5b9c\u7684cost per conversion\u3002\u6240\u4ee5\u5728\u8861\u91cf\u4e00\u4e2a\u5e7f\u544a\u7684\u65f6\u5019\uff0c\u4e0d\u8981\u88abcost per click\u6216\u8005cost per view\u8ff7\u60d1\u4e86\uff0c\u4f60\u9700\u8981\u53bb\u8861\u91cf\u7684\u662f\u5355\u6b21\u6210\u5355\u548cROI\u3002<\/p>\n<h2><strong>8.\u5bf9\u4f60\u7684\u5e7f\u544a\u505aA\/B Test<\/strong><\/h2>\n<p>\u53ef\u4ee5\u505aA\/B Test\u7684\u7ec6\u8282\u6570\u4e0d\u80dc\u6570\uff0c\u4f46\u662f\u8981\u8bb0\u5f97\u6d4b\u8bd5\u7684\u610f\u4e49\u5728\u54ea\u91cc\uff0c\u5f88\u591a\u4eba\u505a\u6d4b\u8bd5\u90fd\u662f\u65e0\u6548\u6d4b\u8bd5\uff0c\u6d4b\u8bd5\u4e4b\u524d\u4e00\u5b9a\u8981\u505a\u597d\u8ba1\u5212\uff0c\u505aA\/Btest\u7684\u65f6\u5019\uff0c\u4e00\u5b9a\u8981\u9075\u5b88\u4e00\u7ef4\u5ea6\u4e0d\u540c\uff0c\u5176\u4ed6\u7ef4\u5ea6\u76f8\u540c\u7684\u51c6\u5219\uff0c\u53ef\u6d4b\u8bd5\u53d7\u4f17\uff0c\u5730\u533a\uff0c\u548c\u6587\u6848\u7d20\u6750\u3002<\/p>\n<h2><strong>9.\u4e0d\u8981\u62c5\u5fe7\u4f18\u5316\u8fc7\u5ea6<\/strong><\/h2>\n<p>\u6709\u5f88\u591a\u4eba\u8bb2\uff0c\u4e0d\u8981\u8bbe\u7f6e\u592a\u591a\u7684\u5e7f\u544a\u7ec4\uff0c\u5bf9\u5e7f\u544a\u57287\u5929\u7684\u5b66\u4e60\u671f\u4e4b\u540e\u6309\u7167200%-500%\u7684\u9884\u7b97\u5e45\u5ea6\u589e\u52a0\uff0c\u5728\u6211\u6d4b\u8bd5\u4e86\u5f88\u591a\u8fd9\u6837\u7684\u65b9\u5f0f\u4e4b\u540e\uff0c\u6211\u89c9\u5f97\u662f\u4e0d\u53ef\u53d6\u7684\uff0c\u6211\u8ba4\u4e3aFacebook\u5c31\u662f\u4e00\u4e2a\u968f\u673a\u6027\u7684\u9ad8\u4f20\u64ad\u7684\u793e\u4ea4\u5a92\u4f53\u7684\u5e73\u53f0\uff0c\u6240\u4ee5\u5728\u521b\u5efa\u5e7f\u544a\u6216\u5728\u4f18\u5316\u5e7f\u544a\u7684\u65f6\u5019\uff0c\u8981\u9075\u5b88\u63d0\u9ad8\u968f\u673a\u6027\u548c\u9ad8\u4f20\u64ad\u5ea6\u3002<\/p>\n<h2><strong>10.\u5b89\u88c5FB \u50cf\u7d20\uff0c\u8bbe\u7f6e\u8ffd\u8e2a\u4e8b\u4ef6\u3002<\/strong><\/h2>\n<p>\u8ba9\u7f51\u7ad9\u548cFacebook\u7684\u6570\u636e\u4e92\u76f8\u6253\u901a\uff0c\u901a\u8fc7Facebook\u7684\u7528\u6237\u6d4f\u89c8\uff0c\u52a0\u8d2d\uff0c\u8d2d\u4e70\u7b49\u6570\u636e\u6765\u8bbe\u7f6e\u8ffd\u8e2a\u4e8b\u4ef6\uff0c\u53ef\u4ee5\u505a\u5728\u8425\u9500\uff0c\u4e5f\u53ef\u4ee5\u6536\u63fd\u540c\u7c7b\u578b\u7528\u6237\uff0c\u6709\u76ca\u4e8e\u81ea\u5df1\u5e7f\u544a\u7684\u4f18\u5316\u548c\u5b66\u4e60\uff0c\u5728\u8dd1\u8fc7\u4e00\u6bb5\u65f6\u95f4\u4e4b\u540e\uff0c\u6211\u4eec\u53ef\u4ee5\u6839\u636e\u50cf\u7d20\u7684\u5404\u4e2a\u4e8b\u4ef6\u5bf9\u8425\u9500\u6f0f\u6597\u7684\u4e0b\u4e00\u6b65\u505a\u4f18\u5316\u3002<\/p>\n<h2><strong>11.\u521b\u5efa\u9ad8\u7ea7FB\u53d7\u4f17\uff08\u9488\u5bf9\u5782\u76f4\u7f51\u7ad9\u6548\u679c\u4f1a\u66f4\u597d\uff09<\/strong><\/h2>\n<p>\u901a\u5e38\u6765\u8bf4\uff0c\u5f53\u8425\u9500\u4eba\u5458\u5f00\u59cb\u5728FB\u4e0a\u5e7f\u544a\u65f6\uff0c\u4ed6\u4eec\u4f1a\u901a\u8fc7\u5174\u8da3\u548c\u5730\u7406\u4f4d\u7f6e\u6765\u5b9a\u4f4d\u53d7\u4f17\u3002\u5f53\u7136\u4e86\uff0c\u8fd9\u6837\u521b\u5efa\u53d7\u4f17\u4e5f\u662f\u4e00\u79cd\u597d\u7684\u7b56\u7565\uff0c\u53ea\u4e0d\u8fc7\u4f60\u4e0d\u80fd\u628a\u81ea\u5df1\u9650\u5236\u5728\u8fd9\u91cc\u4e86\u3002<\/p>\n<p>FB\u7ed9\u5e7f\u544a\u8005\u63d0\u4f9b\u4e863\u79cd\u7c7b\u578b\u7684\u53d7\u4f17\uff1a<\/p>\n<p>\u6838\u5fc3\u53d7\u4f17-\u5c31\u662f\u901a\u8fc7\u9884\u8bbe\u7684\u5730\u533a\u3001\u5e74\u9f84\u3001\u6027\u522b\u3001\u4f7f\u7528\u8bbe\u5907\u3001\u6536\u5165\u6c34\u5e73\u7b49\u7b49\u6765\u5b9a\u4f4d\u53d7\u4f17\uff0c\u901a\u8fc7\u6838\u5fc3\u53d7\u4f17\u627e\u5230\u4ea7\u54c1\u7684\u6838\u5fc3\u4eba\u7fa4\u3002<\/p>\n<p>\u81ea\u5b9a\u4e49\u53d7\u4f17- 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https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/07\/word-image-92-8-768x346.png 768w\" sizes=\"auto, (max-width: 998px) 100vw, 998px\" 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srcset=\"https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/07\/word-image-92-11.png 628w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/07\/word-image-92-11-300x155.png 300w\" sizes=\"auto, (max-width: 628px) 100vw, 628px\" \/><\/p>\n<h2><strong>16.\u7ed9\u5728\u8425\u9500\u5e7f\u544a\u5b9a\u4e00\u4e2a\u9891\u6b21\u533a\u95f4<\/strong><\/h2>\n<p>\u540c\u6837\u7684\u5728\u8425\u9500\u5e7f\u544a\u4e0d\u505c\u5730\u51fa\u73b0\u5728\u7528\u6237\u7684\u4fe1\u606f\u4e2d\uff0c\u4f1a\u8ba9\u4eba\u611f\u5230\u538c\u70e6\u3002 \u5982\u679c\u4e0d\u60f3\u8ba9\u7528\u6237\u4ea7\u751f\u53cd\u611f\uff0c\u8981\u7ed9\u9891\u6b21\u5b9a\u4e00\u4e2a\u533a\u95f4\u3002\u5982\u679c\u60f3\u8981\u8ba9\u5c3d\u53ef\u80fd\u591a\u7684\u4eba\u770b\u5230\u5e7f\u544a\uff0c\u5c31\u628a\u5e7f\u544a\u76ee\u6807\u8bbe\u7f6e\u4e3a\u8986\u76d6\u3002\u4f18\u5316\u5e7f\u544a\u6295\u653e\uff0c\u53ef\u4ee5\u5728\u4f18\u5316\u76ee\u6807\u4f7f\u7528daily unique 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https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/07\/word-image-92-12-768x292.png 768w\" sizes=\"auto, (max-width: 1504px) 100vw, 1504px\" \/> \u5f53\u4f60\u4f7f\u7528\u4e4b\u524d\u7684\u65b9\u6cd5\u6295\u653e\u5e7f\u544a\u4e4b\u540e\uff0c\u4f60\u4f1a\u5f97\u5230\u8db3\u591f\u7684\u6570\u636e\u548c\u4fe1\u606f\uff0c\u4f60\u9700\u8981\u5206\u6790\u5e7f\u544a\u62a5\u544a\u6765\u53d1\u73b0\u6700\u6709\u4ef7\u503c\u7684\u53d7\u4f17\u3002\u901a\u8fc7\u4f7f\u7528\uff0c\u4f60\u53ef\u4ee5\u627e\u5230\u4ee5\u4e0b\u51e0\u70b9\u3002<\/p>\n<p>\u4ec0\u4e48\u5e74\u9f84\u6bb5\u7684\u4eba\u7fa4\u5728\u8f6c\u5316\uff1f\u6700\u6709\u4ef7\u503c\u7684\u7528\u6237\u7684\u6838\u5fc3\u5730\u7406\u4f4d\u7f6e\u5728\u90a3\u91cc\uff1f\u6700\u6709\u4ef7\u503c\u7684\u7528\u6237\u4f7f\u7528\u7684\u662f\u4ec0\u4e48\u8bbe\u5907\u6216\u8005\u7cfb\u7edf\uff1f\u53e6\u5916\u8fd8\u6709\u8bb8\u591a\u6709\u7528\u7684\u4fe1\u606f\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"266\" height=\"750\" 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