{"id":656,"date":"2022-08-15T23:31:36","date_gmt":"2022-08-15T15:31:36","guid":{"rendered":"https:\/\/mazhaolun.com\/?p=656"},"modified":"2025-09-08T20:38:31","modified_gmt":"2025-09-08T12:38:31","slug":"%e5%a6%82%e4%bd%95%e7%a0%94%e7%a9%b6-google-ads-%e5%85%b3%e9%94%ae%e5%ad%97","status":"publish","type":"post","link":"https:\/\/mazhaolun.com\/?p=656","title":{"rendered":"2022\u5982\u4f55\u6b63\u786e\u627e\u5230\u7cbe\u51c6 Google Ads 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class=\"wp-block-heading\"><strong>\u4e0d\u540c\u7c7b\u578b\u7684\u5173\u952e\u5b57<\/strong><\/h2>\n\n\n\n<p>\u5728\u672c\u8282\u7684\u793a\u4f8b\u4e2d\uff0c\u5047\u8bbe\u60a8\u662f\u97f3\u9891\u8bbe\u5907\u7684\u5356\u5bb6\u3002<\/p>\n\n\n\n<p>\u67e5\u770b\u67d0\u4eba\u5728\u8d2d\u4e70\u60a8\u7684\u4e00\u79cd\u4ea7\u54c1\u4e4b\u524d\u4f7f\u7528\u7684\u4ee5\u4e0b 4 \u4e2a\u641c\u7d22\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u5982\u4f55\u9694\u97f3\u6211\u7684\u623f\u95f4<\/li><li>\u9ea6\u514b\u98ce<\/li><li>\u64ad\u5ba2\u7684\u6700\u4f73\u9ea6\u514b\u98ce<\/li><li>\u84dd\u8272\u96ea\u4eba\uff08\u54c1\u724c\u540d\uff09\u9ea6\u514b\u98ce<\/li><\/ol>\n\n\n\n<p>\u73b0\u5728\u8ba9\u6211\u4eec\u66f4\u6df1\u5165\u5730\u7814\u7a76\u6bcf\u4e2a\u641c\u7d22\u67e5\u8be2\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u641c\u7d22\u67e5\u8be2 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class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"600\" src=\"https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/08\/image-36-1024x600.png\" alt=\"\" class=\"wp-image-657\" srcset=\"https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/08\/image-36-1024x600.png 1024w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/08\/image-36-300x176.png 300w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/08\/image-36-768x450.png 768w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/08\/image-36.png 1245w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" 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srcset=\"https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/08\/image-38.png 778w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/08\/image-38-300x298.png 300w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/08\/image-38-150x150.png 150w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/08\/image-38-768x762.png 768w\" sizes=\"auto, (max-width: 778px) 100vw, 778px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u5173\u952e\u8bcd#4\uff1a\u201c\u84dd\u8272\u96ea\u4eba\u9ea6\u514b\u98ce\u201d<\/strong><\/h4>\n\n\n\n<p>\u4ece\u4e4b\u524d\u7684\u641c\u7d22\u4e2d\uff0c\u4ed6\u4e86\u89e3\u4e86\u5f88\u591a\u5173\u4e8e\u64ad\u5ba2\u9ea6\u514b\u98ce\u7684\u77e5\u8bc6\uff0c\u5e76\u4e0b\u5b9a\u4e86\u51b3\u5fc3\u4ed6\u60f3\u8981\u84dd\u8272\u96ea\u4eba\u9ea6\u514b\u98ce\u3002\u73b0\u5728\u4ed6\u60f3\u627e\u5230\u6700\u597d\u7684\u5546\u54c1\u3002<\/p>\n\n\n\n<p>\u5728\u7ed3\u679c\u4e2d\uff0c\u60a8\u53ef\u4ee5\u770b\u5230\u597d\u770b\u7684\u5546\u4e1a\u5217\u8868\uff1a\u4ea7\u54c1\u9875\u9762\u3001\u661f\u7ea7\u8bc4\u5206\u3001\u5b9a\u4ef7\u7b49\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"755\" height=\"874\" src=\"https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/08\/image-39.png\" alt=\"\" class=\"wp-image-661\" srcset=\"https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/08\/image-39.png 755w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/08\/image-39-259x300.png 259w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u5173\u952e\u8bcd\u548c\u8d2d\u4e70\u610f\u5411<\/strong><\/h4>\n\n\n\n<p>\u6211\u5e0c\u671b\u4e0a\u4e00\u8282\u4e2d\u5197\u957f\u7684\u793a\u4f8b\u5b9e\u9645\u4e0a\u66f4\u6e05\u695a\u5730\u8868\u660e\uff0c\u53ef\u4ee5\u5c06\u5927\u91cf\u4fe1\u606f\u6253\u5305\u6210\u5c11\u91cf\u7684\u5355\u8bcd\u3002<\/p>\n\n\n\n<p>\u5927\u591a\u6570\u641c\u7d22\u67e5\u8be2\u53ef\u4ee5\u7ec6\u5206\u5982\u4e0b\uff1a<\/p>\n\n\n\n<ol 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Google Ads \u4e0a\u7684\u4fe1\u606f\u67e5\u8be2\u505a\u5e7f\u544a\u3002\u5982\u679c\u60a8\u8fd8\u8bb0\u5f97\u4e0a\u9762\u7684\u7b2c\u4e00\u4e2a\u793a\u4f8b\u641c\u7d22\u67e5\u8be2\uff0cGoogle \u53ea\u5c55\u793a\u4e86\u4e00\u4e9b\u5e7f\u544a\u3002\u6709\u65f6\uff0c\u8c37\u6b4c\u751a\u81f3\u61d2\u5f97\u653e\u7f6e\u5e7f\u544a\uff0c\u56e0\u4e3a\u5b83\u4ece\u5b9e\u9a8c\u4e2d\u770b\u5230\u7528\u6237\u4e0d\u4f1a\u70b9\u51fb\u5b83\u4eec\u8fdb\u884c\u8fd9\u4e9b\u7c7b\u578b\u7684\u641c\u7d22\u3002<\/p>\n\n\n\n<p>\u4f46\u662f\u5bf9\u4e8e\u5176\u4ed6\u67e5\u8be2\uff0c\u4eba\u4eec\u786e\u5b9e\u4f1a\u70b9\u51fb\u5e7f\u544a\u3002\u641c\u7d22\u67e5\u8be2\u4e4b\u95f4\u7684\u8fd9\u79cd\u5dee\u5f02\u5e76\u4e0d\u662f\u4ec0\u4e48\u79d8\u5bc6\uff0c\u8c37\u6b4c\u77e5\u9053\u8fd9\u4e00\u70b9\uff0c\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\u4e5f\u77e5\u9053\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u60a8\u6b63\u5728\u4e3a SEO 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srcset=\"https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/08\/1-1024x579.png 1024w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/08\/1-300x170.png 300w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/08\/1-768x434.png 768w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/08\/1.png 1141w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u8fd9\u4e9b\u62a5\u544a\u901a\u5e38\u4f1a\u5411\u60a8\u663e\u793a\u6709\u8da3\u7684\u65b0\u5173\u952e\u5b57\uff0c\u56e0\u6b64\u8bf7\u52a1\u5fc5\u67e5\u770b\uff01<\/p>\n\n\n\n<p><strong>\u5982\u4f55\u7a83\u53d6\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\u6700\u91cd\u8981\u7684\u5173\u952e\u8bcd<\/strong><\/p>\n\n\n\n<p>\u5982\u679c\u60a8\u5bf9\u79cd\u5b50\u5173\u952e\u5b57 h 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class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"491\" src=\"https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/08\/2-1024x491.png\" alt=\"\" class=\"wp-image-678\" srcset=\"https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/08\/2-1024x491.png 1024w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/08\/2-300x144.png 300w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/08\/2-768x368.png 768w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/08\/2.png 1419w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u7b2c 2 \u6b65\uff1a\u5f15\u5165\u5173\u952e\u5b57\u5de5\u5177<\/strong><\/h2>\n\n\n\n<p>\u23f1&nbsp;&nbsp; 1-4 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class=\"wp-block-list\"><li>\u8f93\u5165\u60a8\u7684\u79cd\u5b50\u5173\u952e\u5b57<\/li><li>\u68b3\u7406\u5efa\u8bae<\/li><li>\u5c06\u5efa\u8bae\u5bfc\u51fa\u5230\u60a8\u7684\u7535\u5b50\u8868\u683c<\/li><\/ol>\n\n\n\n<p>\u5bf9\u4e8e\u6211\u4eec\u7684\u793a\u4f8b\uff0c\u6211\u9996\u5148\u8f93\u5165\u201c\u7a7a\u95f4\u6d77\u62a5\u201d\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"489\" src=\"https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/08\/3-1024x489.png\" alt=\"\" class=\"wp-image-679\" srcset=\"https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/08\/3-1024x489.png 1024w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/08\/3-300x143.png 300w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/08\/3-768x367.png 768w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/08\/3.png 1425w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" 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posters\u3001large space posters\u7b49\u3002<\/p>\n\n\n\n<p>\u6211\u8fd8\u4e0d\u77e5\u9053\u8fd9\u4e9b\u5173\u952e\u5b57\u662f\u5426\u6709\u4ef7\u503c\u4ee5\u53ca\u662f\u5426\u4f1a\u51fa\u73b0\u5728\u6211\u7684\u5e7f\u544a\u7cfb\u5217\u4e2d\uff0c\u56e0\u6b64\u6211\u5c06\u5b83\u4eec\u6dfb\u52a0\u5230\u6211\u7684\u5173\u952e\u5b57\u8ba1\u5212\u4e2d\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"788\" height=\"393\" src=\"https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/08\/image-44.png\" alt=\"\" class=\"wp-image-665\" srcset=\"https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/08\/image-44.png 788w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/08\/image-44-300x150.png 300w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/08\/image-44-768x383.png 768w\" sizes=\"auto, (max-width: 788px) 100vw, 788px\" 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1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u5728\u4e0b\u62c9\u5217\u8868\u4e2d\uff0c\u9009\u62e9\u201c\u8ba1\u5212\u5386\u53f2\u6307\u6807 (.csv)\u201d\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u60a8\u4e0d\u80fd\u6216\u4e0d\u60f3\u4f7f\u7528\u5173\u952e\u5b57\u89c4\u5212\u5e08\uff0c\u60a8\u8fd8\u53ef\u4ee5\u4f7f\u7528\u5176\u4ed6\u5de5\u5177\uff0c\u4f8b\u5982&nbsp;<a href=\"https:\/\/www.semrush.com\/\">Semrush<\/a>&nbsp;\u6216&nbsp;<a href=\"https:\/\/ahrefs.com\/\">ahrefs<\/a>\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e9b\u5de5\u5177\u5c06\u63d0\u4f9b\u4e00\u7ec4\u7c7b\u4f3c\u7684\u5173\u952e\u5b57\u6570\u636e\u3002\u6700\u91cd\u8981\u7684\u662f\uff0c\u4ed6\u4eec\u5c06\u62e5\u6709\u989d\u5916\u7684\u529f\u80fd\u6765\u53d1\u73b0\u6700\u6709\u4ef7\u503c\u7684\u5173\u952e\u5b57\u3002\u4ed6\u4eec\u6700\u5927\u7684\u4f18\u52bf\u4e4b\u4e00\u662f\u5176\u7ade\u4e89\u5bf9\u624b\u7684\u5173\u952e\u5b57\u7814\u7a76\u62a5\u544a\u3002\u8fd9\u4f7f\u60a8\u53ef\u4ee5\u76f4\u63a5\u5229\u7528\u7ade\u4e89\u5bf9\u624b\u7684 Google Ads 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NASA \u6d77\u62a5\u3002NASA \u5bf9\u4ed6\u4eec\u662f\u514d\u8d39\u63d0\u4f9b\u7684\uff0c\u56e0\u6b64\u8fd9\u4e9b\u5173\u952e\u5b57\u7684\u5e7f\u544a\u4f1a\u5438\u5f15\u5f88\u591a\u4e0d\u6253\u7b97\u8d2d\u4e70\u4efb\u4f55\u4e1c\u897f\u7684\u4eba\u8bbf\u95ee\u8be5\u7f51\u7ad9\uff0c\u56e0\u6b64\u6211\u4e5f\u5c06\u5b83\u4eec\u6392\u9664\u5728\u5916\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u7b2c 4 \u6b65\uff1a\u8bbe\u7f6e Google Ads \u5e7f\u544a\u7cfb\u5217<\/strong><\/h2>\n\n\n\n<p>\u23f1&nbsp;&nbsp; 1-4 \u5c0f\u65f6<\/p>\n\n\n\n<p>\u5230\u76ee\u524d\u4e3a\u6b62\uff0c\u6211\u5df2\u7ecf\u4e3a\u6211\u7684\u5546\u5e97\u627e\u5230\u4e86\u6700\u6709\u8da3\u7684\u4ea4\u6613\u6027\u641c\u7d22\u67e5\u8be2\uff0c\u5e76\u5c06\u5b83\u4eec\u5206\u7c7b\u5230\u5bc6\u5207\u76f8\u5173\u7684\u7ec4\u4e2d\u3002<\/p>\n\n\n\n<p>\u4e0b\u4e00\u6b65\u662f\u5c06\u8fd9\u4e2a\u7535\u5b50\u8868\u683c\u53d8\u6210\u4e00\u4e2a\u771f\u6b63\u7684Google Ads \u5e7f\u544a\u7cfb\u5217\u3002<\/p>\n\n\n\n<p>\u60a8\u9700\u8981\u51b3\u5b9a\u4e24\u4ef6\u4e8b\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u60a8\u8981\u5236\u4f5c\u54ea\u4e9b\u5e7f\u544a\u7cfb\u5217\u548c\u5e7f\u544a\u7ec4\uff1f<\/li><li>\u60a8\u5c06\u4f7f\u7528\u54ea\u4e9b\u5173\u952e\u5b57\u548c\u5339\u914d\u7c7b\u578b\uff1f<\/li><\/ol>\n\n\n\n<p>\u8fd9\u91cc\u6709\u4e00\u4e9b\u6307\u5bfc\u65b9\u9488\u53ef\u4ee5\u5e2e\u52a9\u60a8\u505a\u51fa\u51b3\u5b9a\uff1a<\/p>\n\n\n\n<p>\u4e3a\u4ee5\u4e0b\u5bf9\u8c61\u8bbe\u7f6e\u5355\u72ec\u7684\u5e7f\u544a\u7cfb\u5217\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u60a8\u7684\u54c1\u724c\u540d\u79f0<\/li><li>\u60a8\u7684\u7ade\u4e89\u5bf9\u624b\u7684\u54c1\u724c<\/li><li>\u60a8\u9500\u552e\u7684\u5176\u4ed6\u54c1\u724c\u548c\u4ea7\u54c1<\/li><li>\u901a\u7528\u5173\u952e\u5b57<\/li><li>\u4e0d\u540c\u7684\u56fd\u5bb6\u548c\u8bed\u8a00<\/li><\/ul>\n\n\n\n<p>\u8bbe\u7f6e\u5355\u72ec\u7684\u5e7f\u544a\u7ec4\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u4e0d\u540c\u7684\u4e3b\u9898\uff08\u4e0d\u8981\u6df7\u5408\u4e0e\u51b0\u7bb1\u548c\u51b0\u67dc\u76f8\u5173\u7684\u5173\u952e\u5b57\uff09<\/li><li>\u4e0d\u540c\u7684\u610f\u56fe\uff08\u4eba\u4eec\u641c\u7d22\u6298\u6263\u4e0e\u641c\u7d22\u4ea7\u54c1\u89c4\u683c\uff09<\/li><\/ul>\n\n\n\n<p>\u8fd9\u4e9b\u53ea\u662f\u6307\u5bfc\u65b9\u9488\uff0c\u60a8\u4e0d\u5fc5\u9075\u5faa\u5b83\u4eec\u3002\u60a8\u53ef\u4ee5\u8d70\u5f97\u66f4\u6781\u7aef\uff1a\u5355\u4e2a\u5173\u952e\u5b57\u5e7f\u544a\u7ec4\u6216\u5927\u578b\u5e7f\u544a\u7ec4\u3002<\/p>\n\n\n\n<p>\u4f46\u5c3d\u91cf\u9650\u5236\u6bcf\u4e2a\u5e7f\u544a\u7ec4\u4e2d\u7684\u5173\u952e\u5b57\u6570\u91cf\u3002\u5426\u5219\uff0c\u60a8\u5c06\u5f88\u96be\u8bbe\u7f6e\u5e7f\u544a\u6765\u89e3\u51b3\u641c\u7d22\u8005\u53ef\u80fd\u9047\u5230\u7684\u95ee\u9898\u3002<\/p>\n\n\n\n<p>\u5bf9\u4e8e\u6211\u81ea\u5df1\u7684\u5546\u5e97\uff0c\u6211\u521b\u5efa\u4e86\u4e24\u4e2a\u5e7f\u544a\u7cfb\u5217\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u641c\u7d22 \u2013 \u54c1\u724c \u2013 \u7f8e\u56fd<\/li><li>\u641c\u7d22 \u2013 \u901a\u7528 \u2013 \u7f8e\u56fd<\/li><\/ul>\n\n\n\n<p>\u6211\u5728\u7b2c 3 \u6b65\u4e2d\u521b\u5efa\u7684\u5217\u5df2\u7ecf\u5f88\u597d\u4e86\uff0c\u4f46\u6211\u4f1a\u66f4\u52a0\u7ec6\u5316\uff0c\u4ee5\u771f\u6b63\u786e\u4fdd\u6211\u77e5\u9053\u4eba\u4eec\u5728\u6bcf\u4e2a\u641c\u7d22\u67e5\u8be2\u4e2d\u5bfb\u627e\u4ec0\u4e48\u3002<\/p>\n\n\n\n<p>\u8fd9\u662f\u6211\u7684\u5e7f\u544a\u7ec4\u7684\u6837\u5b50\uff1a<\/p>\n\n\n\n<p><strong>\u5e7f\u544a\u7cfb\u5217\uff1a\u641c\u7d22 &#8211; \u54c1\u724c &#8211; \u7f8e\u56fd<\/strong>\u5e7f\u544a\u7ec4\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Apes in space<\/li><\/ul>\n\n\n\n<p><strong>\u5e7f\u544a\u7cfb\u5217\uff1a\u641c\u7d22 &#8211; \u901a\u7528 &#8211; \u7f8e\u56fd<\/strong>\u5e7f\u544a\u7ec4\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u592a\u7a7a\u6d77\u62a5<\/li><li>\u7f8e\u56fd\u5b87\u822a\u5c40\u6d77\u62a5<\/li><li>\u5730\u7403\u6d77\u62a5<\/li><li>\u706b\u661f\u6d77\u62a5<\/li><li>\u706b\u661f\u63a2\u6d4b\u5668\u6d77\u62a5<\/li><li>\u6708\u4eae\u6d77\u62a5<\/li><li>\u767b\u6708\u6d77\u62a5<\/li><li>\u963f\u6ce2\u7f57\u6d77\u62a5<\/li><li>\u571f\u661f\u4e94\u53f7\u6d77\u62a5<\/li><li>\u963f\u6ce2\u7f57 8 \u53f7\u6d77\u62a5<\/li><li>\u963f\u6ce2\u7f57 11 \u53f7\u6d77\u62a5<\/li><li>\u963f\u6ce2\u7f57 12 \u53f7\u6d77\u62a5<\/li><li>\u963f\u6ce2\u7f57 15 \u53f7\u6d77\u62a5<\/li><li>\u592a\u7a7a\u63a2\u7d22\u516c\u53f8\u6d77\u62a5<\/li><li>spacex 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