{"id":478,"date":"2022-07-31T21:14:52","date_gmt":"2022-07-31T13:14:52","guid":{"rendered":"https:\/\/mazhaolun.com\/?p=478"},"modified":"2022-08-15T20:46:38","modified_gmt":"2022-08-15T12:46:38","slug":"2022%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e6%8c%87%e5%8d%97%e6%b8%85%e5%8d%95%e5%b8%ae%e4%bd%a0%e6%8f%90%e5%8d%87%e7%bd%91%e7%ab%99%e6%8e%92%e5%90%8d%ef%bc%81","status":"publish","type":"post","link":"https:\/\/mazhaolun.com\/?p=478","title":{"rendered":"2022\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u6307\u5357\u6e05\u5355\u5e2e\u4f60\u63d0\u5347\u7f51\u7ad9\u6392\u540d\uff01"},"content":{"rendered":"\n<p>\u5982\u4f55\u4f7f\u7528SEO\u6e05\u5355\uff0c\u770b\u4e86\u5f88\u591aSEO\u7684\u6846\u67b6\u6027\u7684\u7ed3\u6784\u90fd\u6ca1\u6709\u8868\u8fbe\u51faSEO\u7684\u5de5\u4f5c\u7684\u6301\u7eed\u6027\u3002\u5f88\u591a\u4eba\u90fd\u4f1a\u7f57\u5217\u51fa\u4e00\u4e9b\u5f88\u6563\u7684\u70b9\uff0c\u6bd4\u5982\u4ece\u6280\u672f\u7684\u89d2\u5ea6\uff0c\u4ece\u5185\u94fe\u7684\u89d2\u5ea6\u6216\u5916\u94fe\u7684\u89d2\u5ea6\uff0c\u8fd9\u4e9b\u4f1a\u8ba9\u521d\u6b21\u505aSEO\u7684\u540c\u5b66\u611f\u5230\u56f0\u60d1\uff0c\u611f\u89c9SEO\u7684\u67d0\u4e9b\u5de5\u4f5c\u662f\u4e00\u52b3\u6c38\u9038\u7684\u4e00\u6837\uff0cSEO\u548c\u505a\u7f51\u7ad9\u505a\u5e7f\u544a\u4e00\u6837\u6bcf\u5468\u751a\u81f3\u6bcf\u5929\u90fd\u9700\u8981\u8c03\u6574\u4f18\u5316\u7684\uff0c\u4f46\u662f\u8be5\u5982\u4f55\u4f18\u5316\uff0c\u4ece\u54ea\u4e9b\u65b9\u9762\u4f18\u5316\uff0c\u4ece\u8be5\u6e05\u5355\u67e5\u627e\u5427\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-478-_Toc8864\"><\/a>1.SEO\u57fa\u7840\u6e05\u5355<\/h2>\n\n\n\n<p>\u5f53\u4f60\u521b\u5efa\u597d\u7f51\u7ad9\u4e4b\u540e\uff0c\u7740\u624b\u5f00\u59cbSEO\u7684\u5de5\u4f5c\u4e4b\u524d\uff0c\u7b2c\u4e00\u6b65\u5e94\u8be5\u662f\u4ece\u8fd9\u4e9b\u6700\u57fa\u7840\u7684\u5de5\u4f5c\u5f00\u59cb\uff0c\u4f46\u662f\u8fd9\u4e9b\u4e0d\u4f1a\u76f4\u63a5\u7684\u53bb\u63d0\u9ad8\u7f51\u7ad9\u6392\u540d\uff0c\u4f46\u5bf9SEO\u7684\u6392\u540d\u662f\u6709\u4e00\u5b9a\u7684\u5e2e\u52a9\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.\u8bbe\u7f6eGoogle Search Console<\/h3>\n\n\n\n<p>\u8ffd\u8e2a\u7f51\u7ad9\u81ea\u7136\u641c\u7d22\u5173\u952e\u8bcd\u8868\u73b0\uff0c\u67e5\u770b\u53c2\u4e0e\u6392\u540d\u7684\u5173\u952e\u8bcd\uff0c\u67e5\u770b\u6392\u540d\uff0c\u627e\u5230\u7f51\u7ad9\u9519\u8bef\uff0c\u63d0\u4ea4\u7f51\u7ad9\u5730\u56fe\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.\u8bbe\u7f6eBing Webmaster Tools<\/h3>\n\n\n\n<p>Bing \u7248\u7684 Google Search Console<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.\u8d2d\u4e70\u5e76\u8bbe\u7f6eAhrefs\u7ad9\u957f\u5de5\u5177<\/h3>\n\n\n\n<p>\u8d2d\u4e70https:\/\/ahrefs.com\/\uff0c\u521b\u5efaAhrefs\u7684\u9879\u76ee\u5217\u8868\uff0c\u540c\u65f6\u8bbe\u7f6eAhrefs Webmaster Tools&nbsp;(AWT\uff0cAhrefs \u7ad9\u957f\u5de5\u5177) \u662f\u4e00\u6b3e\u514d\u8d39\u5de5\u5177\uff0c\u53ef\u5e2e\u52a9\u4f60\u63d0\u9ad8\u7f51\u7ad9\u7684 SEO \u6027\u80fd\u5e76\u83b7\u5f97\u66f4\u591a\u81ea\u7136\u641c\u7d22\u6d41\u91cf\u3002\u626b\u63cf\u7f51\u7ad9\u5e76\u68c0\u67e5 100+ SEO&nbsp;\u95ee\u9898\uff0c\u67e5\u770b\u4f60\u6240\u6709\u7684\u5916\u94fe\uff0c\u67e5\u770b\u4f60\u6392\u540d\u7684\u6240\u6709\u5173\u952e\u8bcd\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.\u8bbe\u7f6eGoogle Analytics<\/h3>\n\n\n\n<p><a href=\"https:\/\/analytics.google.com\/\">Google Analytics<\/a>&nbsp;\u662f\u4e00\u6b3e\u514d\u8d39\u5de5\u5177\uff0c\u53ef\u8ba9\u4f60\u67e5\u770b\u6709\u591a\u5c11\u4eba\u8bbf\u95ee\u4f60\u7684\u7f51\u7ad9\u3001\u4ed6\u4eec\u6765\u81ea\u54ea\u91cc\u4ee5\u53ca\u4ed6\u4eec\u5982\u4f55\u4e0e\u7f51\u7ad9\u4e92\u52a8\u7684\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.\u5b89\u88c5SEO\u63d2\u4ef6<\/h3>\n\n\n\n<p>\u5982\u679c\u4f60\u4f7f\u7528 WordPress\uff0c\u5219\u9700\u8981\u4e00\u4e2a SEO \u63d2\u4ef6\u6765\u5e2e\u52a9\u4f60\u4f18\u5316\u7ad9\u70b9\u5730\u56fe\u548c&nbsp;meta \u6807\u7b7e\u7b49\u5185\u5bb9\uff0c\u4e0b\u9762\u662f\u4e00\u4e9b\u63a8\u8350\u7684\uff08\u4f60\u53ea\u9700\u8981\u88c5\u4e00\u4e2a\uff09\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\">Yoast SEO<\/a><\/li><li><a href=\"https:\/\/wordpress.org\/plugins\/seo-by-rank-math\/\">Rank Math<\/a><\/li><li><a href=\"https:\/\/wordpress.org\/plugins\/autodescription\/\">The SEO Framework<\/a><\/li><\/ul>\n\n\n\n<p>\u5982\u679c\u4f60\u4f7f\u7528\u7684\u662f\u4e0d\u540c\u7684\u7f51\u7ad9\u5e73\u53f0\uff0c\u4f8b\u5982 Shopify\uff0c\u4f60\u53ef\u80fd\u4e0d\u9700\u8981 SEO&nbsp;\u63d2\u4ef6\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6.\u5efa\u7acb\u5e76\u63d0\u4ea4\u7f51\u7ad9\u5730\u56fe<\/h3>\n\n\n\n<p>\u7ad9\u70b9\u5730\u56fe\u544a\u8bc9\u641c\u7d22\u5f15\u64ce\u5728\u54ea\u91cc\u53ef\u4ee5\u627e\u5230\u4f60\u7f51\u7ad9\u4e0a\u7684\u91cd\u8981\u5185\u5bb9\uff0c\u4ee5\u4fbf\u4ed6\u4eec\u53ef\u4ee5\u8f7b\u677e\u5730<a href=\"https:\/\/www.google.com\/search\/howsearchworks\/crawling-indexing\/\">\u6293\u53d6\u4f60\u7684\u7f51\u9875\u5e76\u5c06\u5176\u7f16\u5165\u7d22\u5f15<\/a>\u3002\u901a\u5e38\u53ef\u4ee5\u5728\u4ee5\u4e0b\u7f51\u5740\u4e4b\u4e00\u627e\u5230\u4f60\u7684\u7ad9\u70b9\u5730\u56fe\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\/sitemap.xml<\/li><li>\/sitemap_index.xml<\/li><li>\/sitemap<\/li><\/ul>\n\n\n\n<p>\u5982\u679c\u627e\u4e0d\u5230\uff0c\u5148\u5c06\u7ad9\u70b9\u5730\u56fe\u63d0\u4ea4\u7ed9 Google \u548c&nbsp;Bing\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7.\u521b\u5efaRobots.Txt\u6587\u4ef6<\/h3>\n\n\n\n<p>Robots.txt&nbsp;\u662f\u4e00\u4e2a\u7eaf\u6587\u672c\u6587\u4ef6\uff0c\u5b83\u544a\u8bc9\u641c\u7d22\u5f15\u64ce\u4ed6\u4eec\u53ef\u4ee5\u548c\u4e0d\u53ef\u4ee5\u8bbf\u95ee\u7684\u9875\u9762\u3002\u5efa\u8bae\u4f60\u51c6\u5907\u4e00\u4e2a robots.txt \u6587\u4ef6\uff0c\u5982\u679c\u4f60\u9700\u8981\u963b\u6b62\u641c\u7d22\u5f15\u64ce\u6293\u53d6\u4f60\u7f51\u7ad9\u4e0a\u7684\u9875\u9762\u6216\u90e8\u5206\uff0c\u5219\u8fd9\u4e2a\u6587\u4ef6\u662f\u5fc5\u987b\u8981\u6709\u7684\u3002\u4f8b\u5982\uff0c\u5982\u679c\u4f60\u7ecf\u8425\u4e00\u5bb6\u7535\u5b50\u5546\u52a1\u5546\u57ce\uff0c\u4f60\u53ef\u80fd\u4e0d\u5e0c\u671b\u4ed6\u4eec\u6293\u53d6\u4f60\u7684\u8d2d\u7269\u8f66\u9875\u9762\u5e76\u5c06\u5176\u7f16\u5165\u7d22\u5f15\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"436\" height=\"146\" src=\"https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/07\/img_256-16.png\" alt=\"IMG_256\" class=\"wp-image-479\" srcset=\"https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/07\/img_256-16.png 436w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/07\/img_256-16-300x100.png 300w\" sizes=\"auto, (max-width: 436px) 100vw, 436px\" \/><\/figure>\n\n\n\n<p>\u5728 robots.txt \u4e2d\u963b\u6b62 \/cart\/ \u6587\u4ef6\u5939\u88ab\u6293\u53d6\uff0c\u4f60\u53ef\u4ee5\u901a\u8fc7\u8bbf\u95ee yourdomain.com\/robots.txt \u6765\u68c0\u67e5\u4f60\u662f\u5426\u5df2\u7ecf\u62e5\u6709 robots.txt \u6587\u4ef6\u3002\u5982\u679c\u4f60\u770b\u5230\u4e00\u4e2a\u7eaf\u6587\u672c\u6587\u4ef6\uff0c\u5c31\u4ee3\u8868\u4f60\u6709\u8fd9\u4e2a\u6587\u4ef6\u3002\u5982\u679c\u4f60\u770b\u5230\u5176\u4ed6\u4efb\u4f55\u5185\u5bb9\uff0c\u8bf7\u5728 Google \u4e0a\u641c\u7d22\u201crobots.txt generator\u201d \u5e76\u521b\u5efa\u4e00\u4e2a\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6280\u672f\u6e05\u5355<\/h2>\n\n\n\n<p>\u5f88\u591a\u7f51\u7ad9\u5f80\u5f80\u4f1a\u56e0\u4e3a\u6280\u672f\u95ee\u9898\u963b\u6321\u4e86\u7f51\u7ad9\u5e94\u8be5\u8981\u83b7\u5f97\u7684\u6392\u540d\uff0c\u6240\u4ee5\u4ece\u6280\u672f\u89d2\u5ea6\u4e0a\u6211\u4eec\u5e94\u8be5\u9075\u5faa\u4ec0\u4e48\u6837\u5b50\u7684\u539f\u5219\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.\u89c4\u5212\u7f51\u7ad9\u7ed3\u6784<\/h3>\n\n\n\n<p>\u8bbf\u95ee\u8005\u548c\u641c\u7d22\u5f15\u64ce\u53ef\u4ee5\u8f7b\u677e\u6d4f\u89c8\u6211\u4eec\u7684\u7f51\u7ad9\u662f\u81f3\u5173\u91cd\u8981\u7684\uff0c\u6240\u4ee5\u8fd9\u5c31\u662f\u9700\u8981\u521b\u5efa\u7ad9\u70b9\u903b\u8f91\u7ed3\u6784\u7684\u539f\u56e0\uff0c\u6211\u4eec\u53ef\u4ee5\u5148\u7ed8\u5236\u4e00\u4e2a\u7b80\u5355\u7684\u601d\u7ef4\u5bfc\u56fe\uff1a<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/07\/QQ\u56fe\u724720220731213553.png\" alt=\"\" class=\"wp-image-485\" srcset=\"https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/07\/QQ\u56fe\u724720220731213553.png 640w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/07\/QQ\u56fe\u724720220731213553-300x169.png 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">2.\u4fdd\u8bc1\u9875\u9762\u7684\u53ef\u6293\u53d6\u6027<\/h3>\n\n\n\n<p>Google \u65e0\u6cd5\u6b63\u786e\u7d22\u5f15\u4e0d\u53ef\u6293\u53d6\u7684\u5185\u5bb9\uff0c\u56e0\u6b64\u6709\u5fc5\u8981\u67e5\u770b Google Search Console \u4e2d\u7684\u8986\u76d6\u7387\u62a5\u544a\uff0c\u4e86\u89e3\u4e0e robots.txt \u76f8\u5173\u7684\u4efb\u4f55\u8b66\u544a\u6216\u6392\u9664\u9879\u3002\u5982\u679c\u4f60\u5e0c\u671b Google \u6b63\u786e\u7d22\u5f15\u4f60\u7684\u9875\u9762\uff0c\u4f60\u5e94\u8be5\u4ece\u4f60\u7684 robots.txt \u6587\u4ef6\u4e2d\u5220\u9664\u5bfc\u81f4\u963b\u6b62\u7684\u89c4\u5219\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.\u786e\u4fdd\u9875\u9762\u7684\u53ef\u7d22\u5f15<\/h3>\n\n\n\n<p>\u7d22\u5f15\u548c\u6293\u53d6\u662f\u4e24\u4e2a\u4e0d\u540c\u7684\u4e1c\u897f\u3002\u4ec5\u4ec5\u56e0\u4e3a\u641c\u7d22\u5f15\u64ce\u53ef\u4ee5\u6293\u53d6\u9875\u9762\u5e76\u4e0d\u610f\u5473\u7740\u4ed6\u4eec\u53ef\u4ee5\u5c06\u5176\u7f16\u5165\u7d22\u5f15\u3002\u5982\u679c\u9875\u9762\u4e0a\u6709\u2002\u201cnoindex\u201d robots \u6807\u8bb0\u6216 x\u2011robots-tag\uff0c\u5219\u65e0\u6cd5\u7f16\u5236\u7d22\u5f15\u3002\u5982\u679c\u4f60\u6709\u5e94\u7f16\u5165\u7d22\u5f15\u7684\u9875\u9762\u88ab\u6807\u8bb0\u4e86 \u201cnoindexed\u201d\uff0c\u8bf7\u5220\u9664 \u201cnoindex\u201d \u6807\u7b7e\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.\u786e\u4fdd\u4f7f\u7528HTTPS<\/h3>\n\n\n\n<p>HTTPS \u6839\u672c\u4e0d\u662f\u51b3\u5b9a\u662f\u5426\u7d22\u5f15\u9875\u9762\u7684\u56e0\u7d20\u3002\u6211\u4eec\u786e\u5b9e\u4f7f\u7528 HTTPS \u4f5c\u4e3a\u4e00\u4e2a\u8f7b\u91cf\u7ea7\u7684\u6392\u540d\u56e0\u7d20\uff0c\u62e5\u6709 HTTPS \u5bf9\u7528\u6237\u6765\u8bf4\u975e\u5e38\u597d\u3002\u7528 Let\u2019s Encrypt \u7684\u514d\u8d39\u8bc1\u4e66\u4e5f\u53ef\u4ee5\u5b9e\u73b0\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u4f60\u8fd8\u6ca1\u6709 HTTPS\uff0c\u90a3\u4e48\u53ef\u4ee5\u8003\u8651\u6362\u4e86\u3002<\/p>\n\n\n\n<p>\u9664\u4e86\u6f5c\u5728\u7684\u6392\u540d\u63d0\u5347\u4e4b\u5916\uff0cHTTPS \u5c06\u4fdd\u62a4\u4f60\u8bbf\u95ee\u8005\u7684\u6570\u636e\u3002\u5982\u679c\u4f60\u7684\u7f51\u7ad9\u4e0a\u6709\u4efb\u4f55\u8054\u7cfb\u8868\u683c\uff0c\u8fd9\u4e00\u70b9\u5c24\u5176\u91cd\u8981\u3002\u5982\u679c\u4f60\u8981\u6c42\u63d0\u4f9b\u5bc6\u7801\u6216\u4ed8\u6b3e\u4fe1\u606f\uff0c\u90a3\u4e48\u8fd9\u4e0d\u4ec5\u91cd\u8981\uff0c\u800c\u4e14\u662f\u7edd\u5bf9\u5fc5\u987b\u7684\u3002<\/p>\n\n\n\n<p>\u4f60\u5982\u4f55\u77e5\u9053\u4f60\u7684\u7f51\u7ad9\u662f\u5426\u4f7f\u7528 HTTPS\uff1f<\/p>\n\n\n\n<p>\u5728\u6d4f\u89c8\u5668\u7684\u641c\u7d22\u680f\u4e2d\u67e5\u627e\u9501\u7684\u56fe\u6807\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1277\" height=\"561\" src=\"https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/07\/word-image-478-2.png\" alt=\"\" class=\"wp-image-480\" srcset=\"https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/07\/word-image-478-2.png 1277w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/07\/word-image-478-2-300x132.png 300w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/07\/word-image-478-2-1024x450.png 1024w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/07\/word-image-478-2-768x337.png 768w\" sizes=\"auto, (max-width: 1277px) 100vw, 1277px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">5.\u786e\u4fdd\u7f51\u7ad9\u4fdd\u6301\u5728\u4e00\u4e2a\u57df\u4e2d<\/h3>\n\n\n\n<p>\u8bbf\u95ee\u8005\u4e0d\u5e94\u5728\u591a\u4e2a\u8def\u5f84\u8bbf\u95ee\u4f60\u7684\u7f51\u7ad9\u3002\u5b83\u53ef\u80fd\u5bfc\u81f4\u722c\u884c\u3001\u7d22\u5f15\u548c\u5b89\u5168\u95ee\u9898\u3002\u8981\u68c0\u67e5\u4e00\u5207\u662f\u5426\u6b63\u5e38\uff0c\u9700\u5c06\u8fd9\u56db\u4e2a URL \u63d2\u5165&nbsp;<a href=\"https:\/\/httpstatus.io\/\">httpstatus.io<\/a>\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>http:\/\/\u4f60\u7684\u57df\u540d.com<\/li><li>http:\/\/www.\u4f60\u7684\u57df\u540d.com<\/li><li>https:\/\/\u4f60\u7684\u57df\u540d.com<\/li><li>https:\/\/www.\u4f60\u7684\u57df\u540d.com<\/li><\/ul>\n\n\n\n<p>\u5982\u679c\u4e00\u5207\u987a\u5229\uff0c\u4ed6\u4eec\u4e2d\u7684\u4e09\u4e2a\u5e94\u8be5\u91cd\u5b9a\u5411\u5230\u7b2c\u56db\u4e2a\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u6ca1\u6709\u53d1\u751f\uff0c\u4f60\u9700\u8981\u8bbe\u7f6e\u4e00\u4e2a&nbsp;301 \u91cd\u5b9a\u5411\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u4f60\u4f7f\u7528 HTTPS\uff08\u4f60\u5e94\u8be5\u4f7f\u7528\uff09\uff0c\u90a3\u4e48\u4f60\u7f51\u7ad9\u7684\u53ef\u8bbf\u95ee\u7248\u672c\u662f\u5b89\u5168\u7248\u672c\u4e5f\u5f88\u91cd\u8981\u3002\u90a3\u5c31\u662f https:\/\/\u4f60\u7684\u57df\u540d.com \u6216 https:\/\/www.\u4f60\u7684\u57df\u540d.com\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6.\u786e\u4fdd\u7f51\u7ad9\u7684\u52a0\u8f7d\u901f\u5ea6<\/h3>\n\n\n\n<p>\u7f51\u7ad9\u7684\u52a0\u8f7d\u901f\u5ea6\u662f\u81f3\u5173\u91cd\u8981\u7684\uff0c\u56e0\u4e3a\u8fd9\u5c06\u51b3\u5b9a\u4e8e\u4f60\u7684\u7f51\u7ad9\u662f\u5426\u6709\u7559\u5b58\u7684\u7b2c\u4e00\u6b65\uff0c<a href=\"https:\/\/webmasters.googleblog.com\/2010\/04\/using-site-speed-in-web-search-ranking.html\">\u81ea 2010 \u5e74\u4ee5\u6765<\/a>\uff0c<a href=\"https:\/\/ahrefs.com\/blog\/zh\/advanced-pagespeed-guide\/\">\u9875\u9762\u901f\u5ea6<\/a>\u4e00\u76f4\u662f\u684c\u9762\u8bbe\u5907\u7684\u6392\u540d\u56e0\u7d20\uff0c<a href=\"https:\/\/webmasters.googleblog.com\/2018\/01\/using-page-speed-in-mobile-search.html\">\u81ea 2018 \u5e74\u4ee5\u6765<\/a>\u5c31\u662f\u662f\u79fb\u52a8\u8bbe\u5907\u7684\u6392\u540d\u56e0\u7d20\u3002&nbsp;\u5f88\u5bb9\u6613\u770b\u51fa\u539f\u56e0\u3002\u5355\u51fb\u641c\u7d22\u7ed3\u679c\u5e76\u5fc5\u987b\u7b49\u5f85\u5b83\u52a0\u8f7d\u662f\u5f88\u4e0d\u53cb\u597d\u7684\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u968f\u7740\u9875\u9762\u901f\u5ea6\u964d\u4f4e\uff0c<a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-resources\/data-measurement\/mobile-page-speed-new-industry-benchmarks\/\">\u8df3\u51fa\u7684\u53ef\u80fd\u6027\u4f1a\u589e\u52a0<\/a>\u3002<\/p>\n\n\n\n<p>\u53ef\u4ee5\u4f7f\u7528&nbsp;<a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\">PageSpeed Insights<\/a>&nbsp;\u548c&nbsp;<a href=\"https:\/\/gtmetrix.com\/\">GTMetrix<\/a>&nbsp;\u7b49\u5de5\u5177\u67e5\u770b\u7f51\u9875\u52a0\u8f7d\u901f\u5ea6\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1021\" height=\"464\" src=\"https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/07\/word-image-478-3.png\" alt=\"\" class=\"wp-image-481\" srcset=\"https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/07\/word-image-478-3.png 1021w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/07\/word-image-478-3-300x136.png 300w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/07\/word-image-478-3-768x349.png 768w\" sizes=\"auto, (max-width: 1021px) 100vw, 1021px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">7.\u786e\u4fdd\u79fb\u52a8\u7aef\u9875\u9762\u7684\u53cb\u597d\u6027<\/h3>\n\n\n\n<p>\u4ece2018\u5e74\u4ee5\u540e<a href=\"https:\/\/searchengineland.com\/report-nearly-60-percent-searches-now-mobile-devices-255025\">\u8d8a\u6765\u8d8a\u591a\u7684\u641c\u7d22<\/a>\u884c\u4e3a\u90fd\u5f00\u59cb\u53d1\u751f\u5728\u79fb\u52a8\u8bbe\u5907\u4e0a\uff0c\u56e0\u6b64\u62e5\u6709\u9002\u5408\u79fb\u52a8\u8bbe\u5907\u7684\u7f51\u7ad9\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u52a0\u91cd\u8981\uff0c\u4f7f\u7528&nbsp;<a href=\"https:\/\/search.google.com\/test\/mobile-friendly\">Google \u7684\u79fb\u52a8\u53cb\u597d\u6d4b\u8bd5\u5de5\u5177<\/a>\u68c0\u67e5\u4f60\u7684\u7f51\u7ad9\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1628\" height=\"835\" src=\"https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/07\/word-image-478-4.png\" alt=\"\" class=\"wp-image-482\" srcset=\"https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/07\/word-image-478-4.png 1628w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/07\/word-image-478-4-300x154.png 300w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/07\/word-image-478-4-1024x525.png 1024w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/07\/word-image-478-4-768x394.png 768w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/07\/word-image-478-4-1536x788.png 1536w\" sizes=\"auto, (max-width: 1628px) 100vw, 1628px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">8.\u5b89\u88c5\u56fe\u7247\u538b\u7f29\u63d2\u4ef6<\/h3>\n\n\n\n<p>\u538b\u7f29\u56fe\u50cf\u4f7f\u56fe\u50cf\u6587\u4ef6\u66f4\u5c0f\u5e76\u63d0\u9ad8\u9875\u9762\u901f\u5ea6\u8fd9\u662f\u975e\u5e38\u91cd\u8981\u7684\u4e00\u70b9\uff0c\u56e0\u4e3a\u9875\u9762\u901f\u5ea6\u662f\u8c37\u6b4c\u6392\u540d\u7684\u91cd\u8981\u56e0\u7d20\u4e4b\u4e00\u3002\u5982\u679c\u4f60\u4f7f\u7528\u7684\u662f WordPress\uff0c\u90a3\u4e48\u6709\u5f88\u591a\u63d2\u4ef6\u53ef\u4ee5\u505a\u5230\u8fd9\u4e00\u70b9\u3002\u6bd4\u5982&nbsp;<a href=\"https:\/\/wordpress.org\/plugins\/shortpixel-image-optimiser\/\">ShortPixel<\/a>\u3002\u6bcf\u6708\u514d\u8d39\u538b\u7f29\u591a\u8fbe 100&nbsp;\u5f20\u56fe\u50cf\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u4f60\u4f7f\u7528\u5176\u4ed6\u7f51\u7ad9\u5e73\u53f0\uff0c\u8bf7\u5728 Google \u4e0a\u641c\u7d22\u5408\u9002\u7684\u63d2\u4ef6\u6216\u4f7f\u7528&nbsp;<a href=\"https:\/\/shortpixel.com\/online-image-compression\">ShortPixel \u7684\u7f51\u7edc\u5e94\u7528\u7a0b\u5e8f<\/a>\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9.\u4fee\u590d\u9519\u8bef\u94fe\u63a5<\/h3>\n\n\n\n<p>\u65ad\u5f00\u7684\u94fe\u63a5\u4f1a\u5bf9\u7528\u6237\u4f53\u9a8c\u4ea7\u751f\u8d1f\u9762\u5f71\u54cd\uff0c\u5e76\u963b\u788d \u201c\u6743\u91cd\u201d \u6d41\u5165\u4f60\u7684\u7f51\u7ad9\u3002<\/p>\n\n\n\n<p>\u8981\u67e5\u627e\u4f60\u7f51\u7ad9\u4e0a\u7684\u5931\u6548\u7684\u94fe\u63a5\uff0c\u8bf7\u4f7f\u7528&nbsp;<a href=\"https:\/\/ahrefs.com\/zh\/webmaster-tools\">Ahrefs Webmaster Tools<\/a>\uff08Ahrefs \u7ad9\u957f\u5de5\u5177\uff09\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u7528 &nbsp;<a href=\"https:\/\/ahrefs.com\/zh\/site-audit\">Site Audit<\/a>\uff08\u7f51\u7ad9\u8bca\u65ad\uff09\u6765\u6293\u53d6\u4f60\u7684\u7ad9\u70b9<\/li><li>\u8fdb\u5165&nbsp;\u5185\u90e8\u9875\u9762&nbsp;\u62a5\u544a<\/li><li>\u67e5\u627e &nbsp;\u201c404 \u9875\u9762\u201d&nbsp;\u9519\u8bef<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">10.\u4fee\u590d\u91cd\u590d\u5185\u5bb9\u95ee\u9898<\/h3>\n\n\n\n<p>\u91cd\u590d\u5185\u5bb9\u662f\u6307\u5728\u7f51\u7edc\u4e0a\u4e0d\u6b62\u4e00\u5904\u51fa\u73b0\u7684\u5b8c\u5168\u6216\u63a5\u8fd1\u91cd\u590d\u7684\u5185\u5bb9\u3002\u8fd9\u4e2a\u5728\u7535\u5546 SEO&nbsp;\u4e2d\u5f88\u5e38\u89c1\u3002\u56e0\u4e3a\u6709\u591a\u7ef4\u5ea6\u7684\u5bfc\u822a\uff0c\u6240\u4ee5\u53ef\u80fd\u4f1a\u5bfc\u81f4\u6570\u767e\u4e2a\u91cd\u590d\u7684\u5185\u5bb9\u95ee\u9898\u3002<\/p>\n\n\n\n<p>\u4f60\u53ef\u4ee5\u4f7f\u7528&nbsp;Ahrefs Webmaster Tools\uff08Ahrefs 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class=\"wp-block-heading\">1.\u5bfb\u627e\u76ee\u6807\u5173\u952e\u8bcd<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">2.\u8bc4\u4f30\u641c\u7d22\u610f\u56fe<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">3.\u8bc4\u4f30\u5728Google\u6392\u540d\u7684\u673a\u4f1a<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">4.\u8c03\u7814\u4eba\u4eec\u60f3\u77e5\u9053\u7684\u5185\u5bb9<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">\u5185\u5bb9\u6e05\u5355<\/h2>\n\n\n\n<p>\u9009\u62e9\u6b63\u786e\u7684\u5173\u952e\u8bcd\u662f\u4f60\u505aSEO\u6700\u96be\u7684\u5de5\u4f5c\u7684\u7b2c\u4e00\u6b65\uff0c\u4f46\u662f\u5982\u679c\u4f60\u7684\u5185\u5bb9\u4e0d\u7b26\u5408\u641c\u7d22\u5f15\u64ce\u7684\u6807\u51c6\uff0c\u4f60\u6240\u6709\u7684\u52aa\u529b\u90fd\u662f\u5728\u505a\u65e0\u7528\u529f\u7684\u3002\u5c31\u50cf\u4e00\u4e2a\u8981\u53c2\u52a0\u9ad8\u8003\u7684\u5b69\u5b50\u5b69\u5b50\u4e00\u6837\uff0c\u5e73\u5e38\u5f88\u52aa\u529b\u5e9f\u5bdd\u5fd8\u98df\u7684\u53bb\u5b66\u4e60\u7a81\u7136\u5230\u9ad8\u8003\u90a3\u4e00\u5929\u56e0\u4e3a\u67d0\u4e9b\u539f\u56e0\u6ca1\u6709\u53bb\u53c2\u52a0\u4e00\u6837\u3002\u6240\u4ee5\u4e0b\u8fb9\u6211\u6ca1\u6765\u4e00\u8d77\u5347\u7ea7\u5185\u5bb9\u5427\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.\u89e3\u51b3\u7528\u6237\u95ee\u9898<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">2.\u5199\u4e2a\u725b\u903c\u7684\u7b80\u4ecb<\/h3>\n\n\n\n<h3 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class=\"wp-block-heading\">4.\u94fe\u63a5\u5230\u76f8\u5173\u7684\u8d44\u6e90<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">5.\u4f18\u5316\u56fe\u7247<\/h3>\n\n\n\n<p>\u5982\u679c\u4f60\u6309\u987a\u5e8f\u6267\u884c\u68c0\u67e5\u6e05\u5355\uff0c\u76f8\u4fe1\u4f60\u5e94\u8be5\u5df2\u7ecf\u5b89\u88c5\u4e86\u56fe\u50cf\u538b\u7f29\u63d2\u4ef6\u4e86\u3002\u4f46\u662f\uff0c\u4f60\u8fd8\u5e94\u8be5\u9010\u9875\u8fdb\u884c\u5176\u4ed6\u4e00\u4e9b\u56fe\u50cf\u4f18\u5316\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u63cf\u8ff0\u6027\u5730\u547d\u540d\u56fe\u50cf\u3002&nbsp;\u4e0d\u8981\u4f7f\u7528\u50cf IMG_875939.png \u6216 Screenshot-2022\u201307-31 \u8fd9\u6837\u7684\u901a\u7528\u56fe\u50cf\u6587\u4ef6\u540d\u3002\u4f7f\u7528\u63cf\u8ff0\u6027\u6587\u4ef6\u540d\uff0c\u5982 black-puppy.png \u6216 eiffel-tower.jpg\u3002<\/li><li>\u6dfb\u52a0\u63cf\u8ff0\u6027\u66ff\u4ee3\u6587\u5b57\u3002\u5f53\u9875\u9762\u52a0\u8f7d\u5931\u8d25\u65f6\uff0c\u66ff\u4ee3\u6587\u672c\u4f1a\u66ff\u6362\u9875\u9762\u4e0a\u7684\u56fe\u50cf\u3002\u8fd9\u5bf9\u4f7f\u7528\u5c4f\u5e55\u9605\u8bfb\u5668\u7684\u4eba\u6765\u8bf4\u975e\u5e38\u6709\u5e2e\u52a9\u3002<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">6.\u4e30\u5bcc\u7247\u6bb5\u6dfb\u52a0\u7ed3\u6784\u6807\u8bb0<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">7.\u6dfb\u52a0\u5185\u90e8\u94fe\u63a5<\/h3>\n\n\n\n<p>1\uff09\u521b\u5efa\u4e00\u4e2a\u514d\u8d39\u7684&nbsp;<a href=\"https:\/\/ahrefs.com\/zh\/webmaster-tools\">Ahrefs Webmaster Tools<\/a>\uff08Ahrefs\u7ad9\u957f\u5de5\u5177\uff09\u8d26\u6237<\/p>\n\n\n\n<p>2\uff09\u4f7f\u7528&nbsp;<a href=\"https:\/\/ahrefs.com\/zh\/site-audit\">Site Audit<\/a>\uff08\u7f51\u7ad9\u8bca\u65ad\uff09\u6293\u53d6\u7f51\u7ad9<\/p>\n\n\n\n<p>3\uff09\u8fdb\u5165&nbsp;Link 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