{"id":1515,"date":"2026-05-11T11:17:59","date_gmt":"2026-05-11T03:17:59","guid":{"rendered":"https:\/\/mazhaolun.com\/?p=1515"},"modified":"2026-05-11T11:18:01","modified_gmt":"2026-05-11T03:18:01","slug":"2026%e5%b9%b4%e4%bb%80%e4%b9%88%e7%b1%bb%e5%9e%8b%e7%9a%84%e5%87%ba%e6%b5%b7%e4%bc%81%e4%b8%9a%e9%9c%80%e8%a6%81%e4%bb%a3%e6%8a%95%ef%bc%9f10%e5%b9%b4%e6%8a%95%e6%94%be%e7%bb%8f%e9%aa%8c%e6%80%bb","status":"publish","type":"post","link":"https:\/\/mazhaolun.com\/?p=1515","title":{"rendered":"2026\u5e74\u4ec0\u4e48\u7c7b\u578b\u7684\u51fa\u6d77\u4f01\u4e1a\u9700\u8981\u4ee3\u6295\uff1f10\u5e74\u6295\u653e\u7ecf\u9a8c\u603b\u7ed3"},"content":{"rendered":"<p>2026\u5e74\u4ec0\u4e48\u7c7b\u578b\u7684\u51fa\u6d77\u4f01\u4e1a\u9700\u8981\u4ee3\u6295\uff1f10\u5e74\u6295\u653e\u7ecf\u9a8c\u603b\u7ed3<\/p>\n<p>\u4ece\u6211 2015 \u5e74\u8e0f\u5165\u8fd9\u4e2a\u884c\u4e1a\u5f00\u59cb\uff0c\u65e0\u8bba\u662f\u505aCPI\u8fd8\u662f\u5230\u5982\u4eca\u8de8\u8fc7\u793e\u4ea4\u5e7f\u544a\u7684\u7ea2\u5229\u671f\u3001\u5bd2\u51ac\u671f\u3001\u5408\u89c4\u671f\uff0c\u6211\u542c\u5230\u6700\u591a\u7684\u4e00\u53e5\u8bdd\u6c38\u8fdc\u662f\u2014\u2014<\/p>\n<p><strong>\u201cROI \u4e0d\u884c\uff0c\u662f\u4e0d\u662f\u4f60\u4eec\u6295\u653e\u8fd9\u8fb9\u6ca1\u505a\u597d\uff1f\u201d<\/strong><\/p>\n<p>\u65e0\u8bba\u662f\u5341\u51e0\u4eba\u7684\u5c0f\u56e2\u961f\uff0c\u8fd8\u662f\u5e74\u9500\u552e\u51e0\u4e2a\u4ebf\u7684\u6210\u719f\u54c1\u724c\uff1b<\/p>\n<p>\u65e0\u8bba\u662f\u7ea2\u5229\u5e74\u4ee3\u968f\u4fbf\u6295\u90fd\u80fd\u8d5a\u94b1\u7684\u65f6\u671f\uff0c\u8fd8\u662f\u4eca\u5929\u6210\u672c\u5377\u5230\u6781\u81f4\u7684\u65f6\u671f\uff1b<\/p>\n<p>\u65e0\u8bba\u662f\u6b27\u7f8e\u3001\u4e2d\u4e1c\uff0c\u8fd8\u662f\u4e1c\u5357\u4e9a\uff0c\u53ea\u8981\u5e7f\u544a\u8dd1\u4e0d\u52a8\uff0c\u8fd9\u53e5\u8bdd\u4e00\u5b9a\u4f1a\u51fa\u73b0\u3002<\/p>\n<p><strong>\u8001\u677f\u3001\u8fd0\u8425\u3001\u4f9b\u5e94\u94fe\u3001\u56e2\u961f\u4f1a\u8bae\u2026\u2026\u6700\u540e\u6240\u6709\u77db\u76fe\u70b9\u6700\u540e\u90fd\u6307\u5411\u6295\u653e\u3002\u6240\u6709\u7684\u95ee\u9898\u5230\u6700\u540e\u90fd\u662f\u589e\u957f\u7684\u95ee\u9898\uff0c\u589e\u957f\u7684\u95ee\u9898\u5c31\u662f\u6295\u653e\u7684\u95ee\u9898\u3002\u6211\u9047\u5230\u8fc7\u5e74\u4f53\u91cf\u57282\u4ebf\u7684\u4f01\u4e1a\uff0c\u4ed6\u4eec\u627e\u6211\u89e3\u51b3\u7528\u8ba2\u5355\u91cf\u7684\u589e\u957f\u6765\u63a9\u76d6\u4f9b\u5e94\u94fe\u7684\u95ee\u9898\uff0c\u56e0\u4e3a\u8ba2\u5355\u5229\u6da6\u592a\u4f4e\uff0c\u53ea\u80fd\u6269\u5927\u6570\u91cf\u4fdd\u8bc1\u6574\u4f53\u5229\u6da6\u3002\u786e\u5b9e\uff0c\u5927\u90e8\u5206\u7684\u5546\u4e1a\u6a21\u5f0f\u90fd\u53ef\u4ee5\u7528\u589e\u957f\u6765\u63a9\u76d6\uff0c\u5c3d\u7ba1\u662f\u6700\u6b21\u7ea7\u7684\u4ea7\u54c1\u8d28\u91cf\uff0c\u53ea\u8981\u6295\u5165\u6bd4\u542b\u9000\u6362\u8d27\u7387\u4e3a\u6b63\u589e\u52a0\u4f53\u91cf\u5373\u53ef\u3002<\/strong><\/p>\n<p>\u4f46\u5f88\u5c11\u6709\u4eba\u610f\u8bc6\u5230\u2014\u2014<strong>\u6295\u653e\u53ea\u662f\u6574\u4e2a\u589e\u957f\u94fe\u8def\u7684\u201c\u7ec8\u7aef\u8868\u73b0\u201d\uff0c\u4e0d\u662f\u95ee\u9898\u7684\u6e90\u5934\uff0c\u540c\u65f6\u6295\u653e\u53ea\u662f\u9a71\u52a8\u7684\u5f15\u64ce\uff0c\u4f46\u7edd\u4e0d\u662f\u4f01\u4e1a\u7684\u62a4\u57ce\u6cb3\uff0c\u5f53\u7136\u5982\u679c\u6253\u9020\u4e00\u6761SOP\u7684\u589e\u957f\u5f15\u64ce\u4e5f\u53ef\u4ee5\u4f5c\u4e3a\u62a4\u57ce\u6cb3\uff0c\u4f46\u662f\u6bd4\u8f83\u4f9d\u8d56\u4e8e\u4eba\u3002<\/strong><\/p>\n<p>\u800c\u6211\u5728\u505a\u6295\u653e\u8fd9\u4e9b\u5e74\uff0c\u65e0\u8bba\u662f\u81ea\u5df1\u6295\u8fd8\u662f\u5728\u4f01\u4e1a\u6295\u8fd8\u662f\u5e2e\u4eba\u4ee3\u6295\uff0c\u770b\u8fc7\u592a\u591a\u540c\u4e00\u79cd\u8bef\u4f1a\u4e0d\u65ad\u91cd\u6f14\u3002\u4e3a\u4e86\u8ba9\u5927\u5bb6\u66f4\u80fd\u611f\u53d7\u5230\u4ee3\u6295\u771f\u6b63\u89e3\u51b3\u7684\u662f\u4ec0\u4e48\u95ee\u9898\uff0c\u4ec0\u4e48\u7c7b\u578b\u7684\u51fa\u6d77\u4f01\u4e1a\u9700\u8981\u4ee3\u6295\uff0c\u5e0c\u671b\u6211\u7684\u7ecf\u9a8c\u80fd\u591f\u5e2e\u52a9\u5230\u5927\u5bb6\u7684\u9009\u62e9\uff0c\u6211\u60f3\u5148\u8bb2\u51e0\u4e2a\u6211\u4eb2\u8eab\u7ecf\u5386\u3001\u6c38\u8fdc\u5fd8\u4e0d\u4e86\u7684\u5178\u578b\u6848\u4f8b\u3002<\/p>\n<h4>\u6848\u4f8b A\uff1a\u5ba2\u6237\u6c38\u8fdc\u8bf4\u201c\u6295\u653e\u4e0d\u884c\u201d\uff0c\u4f46\u771f\u6b63\u7684\u95ee\u9898\u662f\u4ea7\u54c1\u4e0e\u6e20\u9053\u5339\u914d<\/h4>\n<p>\u5728\u6295\u653e\u8fd9\u4e9b\u5e74\uff0c\u6211\u542c\u5f97\u6700\u591a\u7684\u4e09\u53e5\u8bdd\u5c31\u662f\uff1a<\/p>\n<p><strong>\u201c\u600e\u4e48\u8fd8\u4e0d\u7206\uff1f\u201d<\/strong><\/p>\n<p><strong>\u201c\u662f\u4e0d\u662f\u4f60\u4eec\u7d20\u6750\u4e0d\u591f\u597d\uff1f\u201d<\/strong><\/p>\n<p><strong>\u201c\u8981\u4e0d\u6211\u4eec\u6362\u4e2a\u6295\u624b\uff1f\u201d<\/strong><\/p>\n<p>\u4f60\u4f1a\u53d1\u73b0\uff0c\u65e0\u8bba\u54ea\u4e2a\u884c\u4e1a\u3001\u54ea\u4e2a\u56fd\u5bb6\u3001\u54ea\u4e2a\u9884\u7b97\u4f53\u91cf\uff0c\u5927\u90e8\u5206\u516c\u53f8\u7684\u903b\u8f91\u6c38\u8fdc\u4e00\u6837\uff1a<\/p>\n<p><strong>\u5e7f\u544a\u4e0d\u884c = \u4f60\u6295\u5f97\u4e0d\u597d\u3002<\/strong><\/p>\n<p>\u4f46\u6211\u9047\u5230\u8fc7\u6700\u5178\u578b\u7684\u4e00\u6b21\uff0c\u662f\u4e00\u4e2a\u5356\u7a97\u5e18\u7684\u8de8\u5883\u8001\u677f\uff0c\u8fd9\u662f\u4e2a\u5178\u578b\u7ea2\u6d77\u4ea7\u54c1\uff0c\u4f46\u8001\u677f\u4fe1\u5fc3\u5f88\u8db3\uff0c\u8bf4\u56fd\u5916\u5bb6\u5ead\u90fd\u8bb2\u7a76\u6c1b\u56f4\u611f\uff0c\u201c\u4f60\u4eec\u53ea\u8981\u628a\u6d41\u91cf\u4e70\u5230\u4f4d\uff0c\u80af\u5b9a\u80fd\u8d77\u91cf\u3002\u201d<\/p>\n<p>\u4e0a\u7ebf\u7b2c\u4e00\u5468\uff0c\u7ed3\u679c\u60e8\u4e0d\u5fcd\u7779\uff1a<\/p>\n<ul>\n<li>\n    CTR \u6b63\u5e38<\/li>\n<li>\n    ATC \u6b63\u5e38<\/li>\n<li>\n    CPC \u4e5f\u5408\u7406<\/li>\n<li>\n    \u552f\u72ec<strong>\u652f\u4ed8\u8f6c\u5316\u4f4e\u5f97\u79bb\u8c31\uff080.1%\uff09<\/strong><\/li>\n<\/ul>\n<p>\u8001\u677f\u6bcf\u5929\u95ee\u6211\uff1a<\/p>\n<p>\u201c\u662f\u4e0d\u662f\u4f60\u4eec\u7d20\u6750\u592a\u7d20\u4e86\uff1f\u201d<\/p>\n<p>\u201c\u80fd\u4e0d\u80fd\u505a\u70b9\u9ad8\u7aef\u611f\u7684\u98ce\u683c\uff1f\u201d<\/p>\n<p>\u201c\u6211\u4eec\u540c\u884c\u90fd\u80fd\u7206\uff0c\u4e3a\u4ec0\u4e48\u6211\u4eec\u4e0d\u884c\uff1f\u201d<\/p>\n<p>\u6211\u6ca1\u6025\u7740\u56de\u4ed6\uff0c\u6211\u56de\u5934\u628a\u6574\u4e2a\u94fe\u8def\u91cd\u8dd1\u4e86\u4e09\u904d\uff0c\u6700\u540e\u53d1\u73b0\u4e24\u4e2a\u5173\u952e\u95ee\u9898\uff1a<\/p>\n<h5>\u95ee\u9898 1\uff1a\u4ed6\u9009\u7684 \u201c\u7a97\u5e18\u201d \u6839\u672c\u4e0d\u9002\u5408\u505a FB \u2192 \u72ec\u7acb\u7ad9\u95ed\u73af<\/h5>\n<p>\u7a97\u5e18\u5c5e\u4e8e\u5178\u578b\u7684 <strong>\u7ebf\u4e0b\u5f3a\u4f53\u9a8c + \u9ad8\u5ea6\u5b9a\u5236\u5316<\/strong> \u4ea7\u54c1\u3002<\/p>\n<ul>\n<li>\n<ul>\n<li>\n        \u7528\u6237\u9700\u8981\u91cf\u5c3a\u5bf8<\/li>\n<li>\n        \u559c\u6b22\u73b0\u573a\u6478\u5e03\u6599<\/li>\n<li>\n        \u989c\u8272\u548c\u6750\u8d28\u5dee\u5f02\u5728\u56fe\u7247\u91cc\u6839\u672c\u770b\u4e0d\u6e05<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\u8bc4\u8bba\u533a\u4e00\u5806\u7528\u6237\u95ee\uff1a\u201c\u5c3a\u5bf8\u5bf9\u4e0d\u4e0a\u600e\u4e48\u529e\uff1f\u201d\u3001\u201c\u9000\u8d27\u591a\u5c11\u94b1\uff1f\u201d\u4f60\u7528\u5e7f\u544a\u5f3a\u63a8\u4e00\u4e2a<strong>\u5fc5\u987b\u7ebf\u4e0b\u9a8c\u8bc1\u4f53\u9a8c<\/strong>\u7684\u4ea7\u54c1\uff0c\u5929\u7136\u96be\u8f6c\u5316\u3002<\/p>\n<h5>\u95ee\u9898 2\uff1a\u4ed6\u53ea\u60f3\u505a\u201c\u7f8e\u56fd\u5927\u76d8\u201d\uff0c\u4f46\u4f9b\u5e94\u94fe\u538b\u6839\u6253\u4e0d\u8fc7\u672c\u5730\u54c1\u724c<\/h5>\n<p>\u7f8e\u56fd\u672c\u5730\u7a97\u5e18\u5de8\u5934\u6709\u51e0\u767e\u6b3e SKU\u3001\u6210\u719f\u4ed3\u50a8\u3001\u540c\u57ce 48 \u5c0f\u65f6\u9001\u8fbe\u3002\u800c\u4ed6\uff1a<\/p>\n<ul>\n<li>\n    \u4ea4\u671f 14 \u5929<\/li>\n<li>\n    \u9000\u8d27\u8fd0\u8d39\u7528\u6237\u81ea\u7406<\/li>\n<li>\n    \u62cd\u6444\u4e5f\u6ca1\u8d28\u611f\uff0c\u8ddf\u5b9c\u5bb6\u6bd4\u5dee\u592a\u8fdc<\/li>\n<li>\n    SKU \u5c31 6 \u4e2a\u6837\u5f0f\uff0c\u592a\u5c11<\/li>\n<\/ul>\n<p>\u4f60\u62ff\u7740\u51e0\u4e2a SKU \u60f3\u5e72\u6389 Home Depot \u548c IKEA\uff1f\u8fd9\u4e0d\u662f\u6295\u653e\u4e0d\u884c\uff0c\u662f\u8fd9\u51e0\u4e2a\u4ea7\u54c1\u7ebf\u7684\u4e1a\u52a1\u6a21\u578b\u4e0d\u6210\u7acb\u3002<\/p>\n<h5>\u95ee\u9898 3\uff1a\u843d\u5730\u9875\u5bf9\u6807\u4e86\u4e2d\u56fd\u5ba1\u7f8e\uff0c\u800c\u4e0d\u662f\u7f8e\u56fd\u7528\u6237\u7684\u60c5\u7eea<\/h5>\n<p>\u4ed6 insist\uff08\u575a\u6301\uff09\u4e00\u5b9a\u8981\u505a\u8c6a\u534e\u611f\u3001\u9ad8\u7ea7\u611f\u5185\u5bb9\u3002<\/p>\n<p>\u5b9e\u9645 FB \u4e0a\u505a\u7a97\u5e18\u8f6c\u5316\u6700\u597d\u7684\uff0c\u662f\uff1a<\/p>\n<ul>\n<li>\n<ul>\n<li>\n        \u7b80\u5355\u751f\u6d3b\u5316\u573a\u666f<\/li>\n<li>\n        \u524d\u540e\u5bf9\u6bd4<\/li>\n<li>\n        \u5f3a\u8c03\u9694\u5149\u3001\u7701\u5fc3\u3001\u9694\u70ed\u7b49\u75db\u70b9<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\u4f60\u8ba9\u7528\u6237\u5728\u201c\u827a\u672f\u5e03\u5c55\u7ea7\u7167\u7247\u201d\u91cc\u4e70\u7a97\u5e18\uff1f\u7528\u6237\u6839\u672c\u4e0d\u4f1a\u4fe1\u4efb\u3002<\/p>\n<h5>\u6700\u7ec8\u95ee\u9898\u603b\u7ed3<\/h5>\n<p>\u4e0d\u662f\u5e7f\u544a\u7684\u95ee\u9898\u3002<\/p>\n<p>\u4e0d\u662f\u7d20\u6750\u7684\u95ee\u9898\u3002<\/p>\n<p>\u4e5f\u4e0d\u662f\u6295\u624b\u7684\u95ee\u9898\u3002<\/p>\n<p><strong>\u662f\u4ea7\u54c1\u3001\u4f9b\u5e94\u94fe\u3001\u6e20\u9053\u3001\u5c55\u793a\u65b9\u5f0f\u3001\u7528\u6237\u5fc3\u667a\u2014\u2014\u5168\u90e8\u4e0d\u5339\u914d\u3002<\/strong>\u5e7f\u544a\u53ea\u662f\u653e\u5927\u955c\uff0c\u5b83\u80fd\u653e\u5927\u4e00\u4e2a\u597d\u4ea7\u54c1\u7684\u4eae\u70b9\uff0c\u4f46\u540c\u6837\u4f1a\u66b4\u9732\u4e00\u4e2a\u574f\u6a21\u578b\u7684\u7f3a\u53e3\u3002<\/p>\n<h4>\u6848\u4f8b B\uff1a\u8001\u677f\u8ff7\u4fe1\u201c\u9ad8\u7aef\u5ba1\u7f8e\u201d\uff0c\u5374\u8f93\u7ed9\u4e86\u771f\u5b9e\u573a\u666f \u2014\u2014 \u4e00\u4e2a\u6295\u5f71\u4eea\u5e7f\u544a\u7684\u53cd\u8f6c\u6545\u4e8b<\/h4>\n<p>\u8fd9\u662f\u6211\u505a\u6295\u653e\u8fd9\u4e48\u591a\u5e74\u6700\u5178\u578b\u3001\u6700\u80fd\u8bf4\u660e\u201c\u5ba1\u7f8e \u2260 \u8f6c\u5316\u201d\u7684\u6848\u4f8b\u4e4b\u4e00\u3002<\/p>\n<h5>01 \u80cc\u666f\uff1a\u9ad8\u7aef\u6295\u5f71\u4eea\u54c1\u724c\uff0c\u575a\u6301\u201c\u8981\u62cd\u5f97\u50cf\u82f9\u679c\u4e00\u6837\u201d<\/h5>\n<p>\u8fd9\u4e2a\u5ba2\u6237\u662f\u4e00\u5bb6\u4e2d\u9ad8\u7aef\u6295\u5f71\u4eea\u54c1\u724c\uff0c\u4ea7\u54c1\u786e\u5b9e\u4e0d\u9519\uff0c\u8001\u677f\u5bf9\u5ba1\u7f8e\u4e5f\u975e\u5e38\u6709\u8981\u6c42\u3002<\/p>\n<p>\u4ed6\u4e00\u4e0a\u6765\u5c31\u8bf4\uff1a<\/p>\n<p>\u201c\u6211\u4eec\u8981\u505a\u9ad8\u7aef\u611f\uff01\u6444\u5f71\u68da\u3001\u6a21\u7279\u3001\u7535\u5f71\u7ea7\u706f\u5149\uff0c\u4e00\u4e2a\u4e0d\u80fd\u5c11\uff01\u201d<\/p>\n<p>\u8001\u677f\u7684\u903b\u8f91\u662f\uff1a<\/p>\n<ul>\n<li>\n    \u9ad8\u7aef\u4ea7\u54c1 \u2192 \u9ad8\u7aef\u753b\u9762<\/li>\n<li>\n    \u9ad8\u7aef\u753b\u9762 \u2192 \u7528\u6237\u89c9\u5f97\u8d35\u3001\u6709\u8d28\u611f<\/li>\n<li>\n    \u7528\u6237\u89c9\u5f97\u8d35 \u2192 \u5c31\u613f\u610f\u4e70<\/li>\n<\/ul>\n<p>\u542c\u8d77\u6765\u5408\u7406\uff0c\u4f46\u6295\u653e\u91cc\u8fd9\u662f\u4e00\u4e2a\u7ecf\u5178\u8bef\u533a\uff1a<\/p>\n<p><strong>\u7535\u5546\u77ed\u89c6\u9891\u4e0d\u662f\u5e7f\u544a\u7247\uff0c\u7528\u6237\u4e0d\u60f3\u6b23\u8d4f\u827a\u672f\uff0c\u53ea\u60f3\u77e5\u9053\u2014\u2014\u6211\u80fd\u4e0d\u80fd\u9a6c\u4e0a\u7528\uff1f\u597d\u4e0d\u597d\u7528\uff1f<\/strong><\/p>\n<h5>02 \u7b2c\u4e00\u8f6e\u62cd\u6444\uff1a\u6781\u81f4\u5ba1\u7f8e\u5927\u7247\uff0c\u5374\u6781\u81f4\u65e0\u6548<\/h5>\n<p>\u8001\u677f\u575a\u6301\u8981\u62cd\u201c\u82f9\u679c\u7cfb\u5927\u7247\u611f\u89c9\u201d\uff0c\u4e8e\u662f\u6211\u4eec\u6309\u8981\u6c42\u6267\u884c\uff1a<\/p>\n<p>\u4e13\u4e1a\u6444\u5f71\u68da\u642d\u666f<\/p>\n<p>\u9ad8\u7ea7\u6a21\u7279<\/p>\n<p>\u7535\u5f71\u7ea7\u706f\u5149<\/p>\n<p>\u591a\u673a\u4f4d\u6444\u5f71<\/p>\n<p>\u7cbe\u81f4\u5230\u53d1\u5149\u7684\u4ea7\u54c1\u7ec6\u8282\u955c\u5934<\/p>\n<p>\u751f\u6d3b\u65b9\u5f0f\u955c\u5934\u4e5f\u6446\u62cd\u5f97\u50cf\u9999\u5948\u513f\u5e7f\u544a<\/p>\n<p>\u89c6\u9891\u6548\u679c\u786e\u5b9e\u6f02\u4eae\uff0c\u4f46\u4e0a\u7ebf\u6570\u636e\u2026\u60e8\u70c8\u3002<\/p>\n<p><strong>\u7ed3\u679c\uff1a<\/strong><\/p>\n<p>CTR\uff1a\u76f4\u63a5\u4e0b\u964d<\/p>\n<p>\u70b9\u51fb\u6210\u672c\uff1a\u4e0a\u6da8 35%<\/p>\n<p>\u8bc4\u8bba\u533a\u51b7\u6e05<\/p>\n<p>\u505c\u7559\u65f6\u957f\u666e\u901a<\/p>\n<p>\u7528\u6237\u5feb\u901f\u6ed1\u8d70<\/p>\n<p>\u7b97\u6cd5\u5224\u65ad\u4e3a\u201c\u786c\u5e7f\u201d \u2192 \u538b\u4f4e\u5206\u53d1<\/p>\n<p>\u4e3a\u4ec0\u4e48\uff1f<\/p>\n<p>\u56e0\u4e3a\u5b83\u592a\u50cf\u5e7f\u544a\u4e86\u3002\u5e73\u53f0\uff08TikTok \/ FB\uff09\u672c\u8d28\u4e0a\u66f4\u504f\u597d\u201c\u50cf\u7528\u6237\u5185\u5bb9\u201d\u7684\u89c6\u9891\uff0c\u800c\u4e0d\u662f\u201c\u50cf\u5e7f\u544a\u7247\u201d\u7684\u89c6\u9891\u3002<\/p>\n<h5>03 \u7b2c\u4e8c\u8f6e\uff1a10 \u79d2\u751f\u6d3b\u968f\u62cd\uff0c\u5374\u610f\u5916\u706b\u4e86<\/h5>\n<p>\u4e3a\u4e86\u8865\u7d20\u6750\uff0c\u6211\u8ba9\u540c\u4e8b\u968f\u4fbf\u62cd\u4e86\u51e0\u6761\u751f\u6d3b\u573a\u666f\uff1a<\/p>\n<p>\u5ba2\u5385\u6253\u5f00\u6295\u5f71\u4eea<\/p>\n<p>\u5e8a\u8fb9\u968f\u624b\u6295\u5899<\/p>\n<p>\u5c0f\u5b69\u770b\u52a8\u753b<\/p>\n<p>\u6697\u5149\u4e0b\u5f00\u673a<\/p>\n<p>\u751a\u81f3\u662f\u624b\u673a\u62cd\u7684\u624b\u6296\u955c\u5934<\/p>\n<p><strong>\u6ca1\u6709\u7cbe\u81f4\u706f\u5149\u3001\u6ca1\u6709\u6a21\u7279\u3001\u6ca1\u6709\u5e03\u666f\uff0c<\/strong>\u5c31\u662f<strong>\u771f\u5b9e\u751f\u6d3b<\/strong>\u3002\u7ed3\u679c\u4e00\u4e0a\u7ebf\u2014\u2014<\/p>\n<p><strong>CTR \u76f4\u63a5\u7ffb\u500d\uff0c\u6536\u85cf\u548c\u8bc4\u8bba\u660e\u663e\u4e0a\u5347\uff0c\u7b97\u6cd5\u5f00\u59cb\u63a8\u9001\uff0c\u6210\u672c\u4e0b\u964d\u660e\u663e\u3002<\/strong><\/p>\n<p>\u4e3a\u4ec0\u4e48\u751f\u6d3b\u968f\u62cd\u4f1a\u8d62\uff1f<\/p>\n<h5>04 \u6210\u8d25\u539f\u56e0\uff1a\u751f\u6d3b\u573a\u666f\u624d\u662f\u5e7f\u544a\u7684\u201c\u901a\u5173\u5bc6\u7801\u201d<\/h5>\n<h6>\u539f\u56e0 1\uff1a\u5e73\u53f0\u559c\u6b22\u539f\u751f\u611f\uff0c\u4e0d\u559c\u6b22\u5e7f\u544a\u7247\u611f<\/h6>\n<p>TikTok \/ FB \u7684\u5e95\u5c42\u903b\u8f91\uff1a<\/p>\n<p>\u8d8a\u50cf\u7528\u6237\u89c6\u9891 \u2192 \u8d8a\u5bb9\u6613\u83b7\u5f97\u66dd\u5149<\/p>\n<p>\u8d8a\u50cf\u5e7f\u544a\u7247 \u2192 \u8d8a\u5bb9\u6613\u88ab\u7b97\u6cd5\u201c\u964d\u6743\u201d<\/p>\n<h6>\u539f\u56e0 2\uff1a\u7528\u6237\u66f4\u9700\u8981\u201c\u6211\u4e70\u4e86\u80fd\u4e0d\u80fd\u9a6c\u4e0a\u7528\u201d<\/h6>\n<p>\u6a21\u7279 + \u6253\u5149\u90a3\u5957\u5f88\u201c\u7f8e\u201d\uff0c\u4f46\u6ca1\u4ee3\u5165\u611f\u3002<\/p>\n<p>\u751f\u6d3b\u968f\u62cd\u5219\u8ba9\u7528\u6237\u76f4\u63a5\u8111\u8865\uff1a<\/p>\n<p><strong>\u201c\u6211\u5bb6\u4e5f\u80fd\u8fd9\u6837\u6295\u3002\u201d<br \/>\n\u201c\u54e6\uff0c\u8fd9\u4e48\u65b9\u4fbf\u554a\u3002\u201d<\/strong><\/p>\n<p>\u8fd9\u662f\u6700\u5f3a\u7684\u8f6c\u5316\u903b\u8f91\u3002<\/p>\n<h6>\u539f\u56e0 3\uff1a\u6295\u653e\u521b\u610f\u4e0d\u662f\u5ba1\u7f8e\uff0c\u662f\u201c\u4eba\u6027\u201d<\/h6>\n<p>\u7528\u6237\u771f\u6b63\u5173\u5fc3\u7684\u4e0d\u662f\u753b\u9762\uff0c\u800c\u662f\uff1a<\/p>\n<p>\u6211\u7528\u5f97\u5230\u5417\uff1f<\/p>\n<p>\u89e3\u51b3\u6211\u95ee\u9898\u5417\uff1f<\/p>\n<p>\u82b1\u94b1\u503c\u5f97\u5417\uff1f<\/p>\n<p>\u8fd9\u624d\u662f\u6295\u653e\u521b\u610f\u7684\u5e95\u5c42\u3002<\/p>\n<h5>05 \u8001\u677f\u7684\u8bef\u533a\uff1a\u628a\u201c\u54c1\u724c\u5ba1\u7f8e\u201d\u5f53\u6210\u201c\u8f6c\u5316\u903b\u8f91\u201d<\/h5>\n<p>\u5f88\u591a\u8001\u677f\u90fd\u6709\u4e00\u4e2a\u5371\u9669\u5e7b\u89c9\uff1a<\/p>\n<p>\u201c\u770b\u8d77\u6765\u9ad8\u7ea7 \u2192 \u4f20\u8fbe\u9ad8\u7aef \u2192 \u7528\u6237\u613f\u610f\u4e70\u201d<\/p>\n<p>\u73b0\u5b9e\u53cd\u800c\u662f\uff1a<\/p>\n<p><strong>\u8d8a\u7cbe\u81f4\uff0c\u8d8a\u50cf\u5e7f\u544a \u2192 \u7528\u6237\u6ed1\u8d70\u66f4\u5feb<\/strong><\/p>\n<p><strong>\u8d8a\u65e5\u5e38\uff0c\u8d8a\u50cf\u81ea\u5df1 \u2192 \u7528\u6237\u505c\u4e0b\u6765\u770b<\/strong><\/p>\n<p>\u8fd9\u4e0d\u662f\u53cd\u5bf9\u5ba1\u7f8e\uff0c\u800c\u662f\u8981\u5206\u573a\u666f\uff1a<strong>\u54c1\u724c\u7247\u8d1f\u8d23\u5ba1\u7f8e\u548c\u903c\u683c\uff0c\u6295\u653e\u7d20\u6750\u8d1f\u8d23\u771f\u5b9e\u548c\u8f6c\u5316\uff0c<\/strong>\u4e24\u79cd\u7d20\u6750\u672c\u6765\u5c31\u4e0d\u662f\u540c\u4e00\u7528\u9014\u3002<\/p>\n<h5>06 \u6211\u4eec\u5982\u4f55\u8ba9\u5176\u7406\u89e3\uff1f<\/h5>\n<p>\u6211\u6700\u540e\u7528\u4e00\u4e2a\u201c\u4e8c\u5206\u6cd5\u201d\u7ed9\u4ed6\u8bb2\u6e05\u695a\uff1a<\/p>\n<h6>\u2460 \u54c1\u724c\u5e7f\u544a\uff08Branding\uff09<\/h6>\n<p>\u76ee\u7684\uff1a\u5851\u9020\u54c1\u724c\u9ad8\u7ea7\u611f<\/p>\n<p>\u521b\u610f\uff1a\u5ba1\u7f8e\u3001\u7f8e\u672f\u98ce\u3001\u8d28\u611f\u5927\u7247<\/p>\n<p>\u5e73\u53f0\uff1a\u5b98\u7f51\u3001YouTube\u3001\u7ebf\u4e0b\u5927\u5c4f<\/p>\n<h6>\u2461 \u6548\u679c\u5e7f\u544a\uff08Performance\uff09<\/h6>\n<p>\u76ee\u7684\uff1a\u8f6c\u5316<\/p>\n<p>\u521b\u610f\uff1a\u771f\u5b9e\u751f\u6d3b\u3001\u771f\u5b9e\u4f7f\u7528\u573a\u666f\u3001\u65e0\u538b\u529b\u4ee3\u5165<\/p>\n<p>\u5e73\u53f0\uff1aTikTok \/ FB \/ \u6296\u97f3<\/p>\n<p>\u8001\u677f\u7ec8\u4e8e\u660e\u767d\uff1a<strong>\u6295\u653e\u4e0d\u662f\u62cd\u7535\u5f71\uff0c\u4e5f\u4e0d\u662f\u5ba1\u7f8e\u6bd4\u8d5b\u3002<\/strong><\/p>\n<p>\u6700\u7ec8\u6211\u4eec\u8fbe\u6210\u5171\u8bc6\uff1a<\/p>\n<p>\u2192 \u7ee7\u7eed\u505a\u7cbe\u81f4\u7684\u54c1\u724c\u5f62\u8c61\u7d20\u6750<\/p>\n<p>\u2192 \u6548\u679c\u5e7f\u544a\u5168\u90e8\u6362\u56de\u751f\u6d3b\u573a\u666f + \u539f\u58f0\u5185\u5bb9\u4e3a\u4e3b<\/p>\n<p>\u6295\u653e\u6574\u4f53\u6548\u7387\u7acb\u523b\u63d0\u5347\u3002<\/p>\n<h4>\u6848\u4f8b C\uff1a500 \u7f8e\u5143\u6d4b\u8bd5\u9884\u7b97\uff0c\u5374\u60f3\u9a8c\u8bc1\u6b27\u7f8e\u767e\u4e07\u7f8e\u5143\u7ea7\u6295\u653e\u6a21\u578b<\/h4>\n<p><strong>\u6838\u5fc3\u77db\u76fe\uff1a\u9884\u7b97\u4e0e\u9a8c\u8bc1\u76ee\u6807\u4e0d\u5339\u914d\uff0c\u662f\u8de8\u5883\u6295\u653e\u6700\u5e38\u89c1\u7684\u5931\u8d25\u70b9\u4e4b\u4e00\u3002<\/strong><\/p>\n<h5>\u9879\u76ee\u80cc\u666f\uff08\u5178\u578b\u573a\u666f\uff09<\/h5>\n<p>\u5ba2\u6237\u4e3b\u8425\u6b27\u7f8e\u6d88\u8d39\u7535\u5b50\uff08\u5ba2\u5355\u4ef7 79\u2013129 \u7f8e\u5143\uff09\uff0c\u5e0c\u671b\u5728 Facebook \u4e0a\u8dd1\u65b0\u4ea7\u54c1\u6d4b\u8bd5\u3002<\/p>\n<p>\u5ba2\u6237\u8981\u6c42\uff1a<strong>\u6d4b\u8bd5\u9884\u7b97\uff1a500 \u7f8e\u5143\u3002KPI\uff1aROAS \u2265 3\u3002\u5e0c\u671b\u9a8c\u8bc1\u4ea7\u54c1\u662f\u5426\u9002\u5408\u5728\u6b27\u7f8e\u5e02\u573a\u653e\u91cf\u5230\u767e\u4e07\u7ea7\u89c4\u6a21\u3002<\/strong><\/p>\n<p>\u5f53\u65f6\u6211\u975e\u5e38\u660e\u786e\u5730\u8ddf\u5ba2\u6237\u8bf4\uff1a<strong>500 \u7f8e\u91d1\u6700\u591a\u9a8c\u8bc1\u201c\u5e7f\u544a\u80fd\u4e0d\u80fd\u8dd1\u201d\uff0c\u4f46\u65e0\u6cd5\u9a8c\u8bc1\u201c\u5546\u4e1a\u6a21\u5f0f\u662f\u5426\u53ef\u653e\u5927\u201d\u3002<\/strong>\u4f46\u5ba2\u6237\u575a\u6301\u3002<\/p>\n<h5>\u4e3a\u4ec0\u4e48 500 \u7f8e\u5143\u65e0\u6cd5\u9a8c\u8bc1\u4ebf\u7ea7\u6a21\u578b\uff1f\uff08\u4e13\u4e1a\u62c6\u89e3\uff09<\/h5>\n<h6>1\uff09\u6295\u653e\u7aef\uff1a500 \u7f8e\u5143\u80fd\u4e70\u5230\u591a\u5c11\u4fe1\u53f7\uff1f<\/h6>\n<p>\u4ee5\u6b27\u7f8e\u4e3b\u6d41 CPM \u4e3a\u4f8b\uff1a<\/p>\n<table>\n<thead>\n<tr>\n<th><strong>\u5730\u533a<\/strong><\/th>\n<th><strong>\u5e73\u5747 CPM\uff08USD\uff09<\/strong><\/th>\n<th><strong>500 \u7f8e\u5143\u53ef\u83b7\u5f97\u66dd\u5149<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\n  \u7f8e\u56fd<\/td>\n<td>\n  $15\u201325<\/td>\n<td>\n  ~ 20,000\u201333,000 \u6b21<\/td>\n<\/tr>\n<tr>\n<td>\n  \u82f1\u56fd<\/td>\n<td>\n  $12\u201318<\/td>\n<td>\n  ~ 27,000\u201340,000 \u6b21<\/td>\n<\/tr>\n<tr>\n<td>\n  \u5fb7\u56fd<\/td>\n<td>\n  $10\u201316<\/td>\n<td>\n  ~ 31,000\u201350,000 \u6b21<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u518d\u9664\u4ee5 CTR\uff1a<\/p>\n<p>\u82e5 CTR = 1.0%     \u2192 \u70b9\u51fb \u2248 200\u2013500 \u6b21<\/p>\n<p>\u5982\u679c CPC \u5728 1\u20132.5 \u7f8e\u5143\u4e4b\u95f4   \u2192 \u4f60\u7684 500 \u7f8e\u5143<strong>\u53ea\u80fd\u4e70\u5230 200\u2013400 \u6b21\u70b9\u51fb<\/strong><\/p>\n<p><strong>\u95ee\uff1a200\u2013400 \u6b21\u70b9\u51fb\u80fd\u9a8c\u8bc1\u4e00\u4e2a GMV \u767e\u4e07\u7f8e\u5143\u7684\u6a21\u578b\u5417\uff1f<\/strong><\/p>\n<p>\u7b54\uff1a\u4e0d\u80fd\u3002   \u2192 <strong>\u6837\u672c\u592a\u5c0f\uff0c\u7ed3\u679c\u5168\u9760\u8fd0\u6c14\u3002<\/strong><\/p>\n<h6>2\uff09\u4e1a\u52a1\u7aef\uff1a\u5546\u4e1a\u6a21\u578b\u672c\u8eab\u9700\u8981\u66f4\u5927\u6837\u672c\u9a8c\u8bc1<\/h6>\n<p>\u4f60\u8981\u9a8c\u8bc1\u7684\u4e0d\u662f\u201c\u5e7f\u544a\u884c\u4e0d\u884c\u201d\uff0c\u800c\u662f\uff1a<\/p>\n<p><strong>\u4eba\u7fa4\u7ed3\u6784<\/strong><\/p>\n<p><strong>\u4ef7\u683c\u5e26\u80fd\u4e0d\u80fd\u6297\u5e02\u573a\u7ade\u4e89<\/strong><\/p>\n<p><strong>\u7269\u6d41\u662f\u5426\u80fd\u6491\u4f4f\u9000\u8d27\u7387<\/strong><\/p>\n<p><strong>\u7528\u6237\u590d\u8d2d \/ \u5f15\u8350\u662f\u5426\u7a33\u5b9a<\/strong><\/p>\n<p><strong>\u7a0e\u7387\u3001\u6e05\u5173\u6210\u672c\u662f\u5426\u538b\u5229\u6da6<\/strong><\/p>\n<p>\u800c\u4ee5\u4e0a\u6bcf\u4e00\u4e2a\u53d8\u91cf\uff0c\u672c\u8d28\u90fd\u9700\u8981\uff1a<\/p>\n<p>\u81f3\u5c11 50\u2013100 \u4e2a\u771f\u5b9e\u8ba2\u5355\u6837\u672c\u624d\u80fd\u770b\u8d8b\u52bf\uff0c\u800c\u4e0d\u662f\u566a\u70b9\u3002\u5982\u679c\u4e00\u4e2a\u4ea7\u54c1\u6bcf 500 \u7f8e\u5143\u53ea\u51fa 2\u20135 \u5355\uff0c\u4f60\u5b8c\u5168\u63a8\u4e0d\u51fa\u53ef\u9760\u8d8b\u52bf\u3002<\/p>\n<h5>\u6211\u5f53\u65f6\u7ed9\u5ba2\u6237\u7b97\u4e86\u4e00\u4efd\u201c\u5546\u4e1a\u6a21\u578b\u63a8\u5bfc\u8868\u201d<\/h5>\n<p>1\uff09\u57fa\u7840\u6570\u636e\uff1a<\/p>\n<p>\u4ea7\u54c1\u552e\u4ef7\uff08ASP\uff09\uff1a$99<\/p>\n<p>\u6210\u672c\uff08\u542b\u5de5\u5382\u3001\u5305\u88c5\uff09\uff1a$28<\/p>\n<p>\u56fd\u9645\u7269\u6d41\u6210\u672c\uff1a$10\u2013$18<\/p>\n<p>\u5e73\u5747\u9000\u8d27\u7387\uff083C \u7c7b\uff09\uff1a8%<\/p>\n<p>\u5e73\u5747\u7a0e\u8d39\uff08\u542b VAT\uff09\uff1a\u7ea6 10\u201318 \u7f8e\u91d1<\/p>\n<p>\u5e7f\u544a\u6210\u672c\uff1a\u672a\u77e5\uff08\u8981\u6d4b\uff09<\/p>\n<p>2\uff09\u771f\u5b9e\u6bdb\u5229\u63a8\u5bfc\u516c\u5f0f\uff08\u793a\u4f8b\uff09<\/p>\n<p><strong>\u5355\u4f4d\u53ef\u7528\u6bdb\u5229 = \u552e\u4ef7 \u2212\uff08\u4ea7\u54c1\u6210\u672c + \u56fd\u9645\u7269\u6d41 + \u9000\u8d27\u6210\u672c\u5206\u644a + \u7a0e\u8d39 + \u552e\u540e\u6210\u672c\uff09<\/strong><\/p>\n<p>\u5047\u8bbe\u5e73\u5747\u503c\uff1a<\/p>\n<p>\u4ea7\u54c1\u6210\u672c\uff1a$28<\/p>\n<p>\u7269\u6d41\u6210\u672c\uff1a$14<\/p>\n<p>\u7a0e\u8d39\uff1a$15<\/p>\n<p>\u552e\u540e\u4eba\u5de5\u5206\u644a\uff1a$3<\/p>\n<p>\u9000\u8d27\u635f\u8017\uff1a$8<\/p>\n<p><strong>\u5355\u4f4d\u53ef\u7528\u6bdb\u5229 = 99 \u2212 (28 + 14 + 15 + 3 + 8)= 99 \u2212 68= $31<\/strong><\/p>\n<p>3\uff09\u53cd\u7b97 ROAS \u8981\u6c42\uff1a<strong>ROAS \u2265 \u552e\u4ef7 \/ \u53ef\u7528\u6bdb\u5229<\/strong><\/p>\n<p>\u6240\u4ee5\uff1aROAS \u2265 99 \/ 31 \u2248 <strong>3.19<\/strong><\/p>\n<p>\u4e5f\u5c31\u662f\u8bf4\uff1a<strong>ROAS 3 \u4e0d\u662f\u201c\u4f18\u79c0\u201d\uff0c\u800c\u662f\u201c\u521a\u597d\u4e0d\u4e8f\u201d<\/strong><\/p>\n<p>4\uff09\u518d\u770b 500 \u7f8e\u91d1\u9884\u7b97\u80fd\u5426\u8dd1\u51fa\u8fd9\u4e2a ROAS\uff1f<\/p>\n<p>\u5047\u8bbe\u5e73\u53f0\u6b63\u5e38\u8868\u73b0\uff1aCTR\uff1a0.8%\u20131.8%\uff0cCPC\uff1a1.2\u20132.4 \u7f8e\u91d1\uff0cCVR\uff1a0.5%\u20132%\u3002<\/p>\n<p>\u5e26\u5165\u516c\u5f0f\uff1a\u5982\u679c CVR = 1%\uff0cCPC = 1.5 \u7f8e\u5143\u3002<\/p>\n<p>\u2192 \u6bcf 150 \u7f8e\u5143 \u2248 1 \u5355<\/p>\n<p>\u2192 500 \u7f8e\u5143 \u2248 3 \u5355<\/p>\n<p>\u95ee\u9898\u6765\u4e86\uff1a<strong>3 \u5355\u7684\u6570\u636e\u6839\u672c\u4e0d\u5177\u6709\u7edf\u8ba1\u610f\u4e49\u3002<\/strong>\u4ef7\u683c\u6d4b\u8bd5\u3001\u521b\u610f\u6d4b\u8bd5\u3001PAGE \u6d4b\u8bd5\u90fd\u4e0d\u591f\u3002<\/p>\n<h5>\u5173\u952e\u95ee\u9898\uff1a\u5ba2\u6237\u7528 500 \u7f8e\u91d1\uff0c\u60f3\u9a8c\u8bc1\u4e00\u4e2a\u767e\u4e07\u7f8e\u91d1\u6a21\u578b<\/h5>\n<p>\u8fd9\u662f\u6a21\u578b\u9519\u4f4d\uff0c\u4e0d\u662f\u6295\u653e\u4e0d\u597d\u3002<\/p>\n<h5>\u4f60\u8981\u6c42 ROAS\u22653\uff0c\u4f46\u4f60\u7684\u5546\u4e1a\u6a21\u578b\u672c\u8d28\u9700\u8981\u8fd9\u4e9b\u524d\u7f6e\u6761\u4ef6<\/h5>\n<p>\u8981\u60f3 ROAS\u22653 \u6210\u7acb\uff0c\u9700\u8981\u6ee1\u8db3\uff1a<\/p>\n<p><strong>\u521b\u610f\u8dd1\u7a33\u5b9a\uff08\u81f3\u5c11 20\u201330 \u6761\uff09<\/strong><\/p>\n<p><strong>\u7d20\u6750\u98ce\u683c\u7ecf\u8fc7\u5206\u5c42\u6d4b\u8bd5<\/strong><\/p>\n<p><strong>\u56fd\u5bb6\u5bf9\u6bd4\u6d4b\u8bd5<\/strong>\uff08US\/DE\/FR\/UK\uff09<\/p>\n<p><strong>\u9875\u9762\uff08LP\uff09\u8981 A\/B \u8fc7 5\u201310 \u8f6e<\/strong><\/p>\n<p><strong>SKU \u8981\u81f3\u5c11\u6d4b\u8bd5 2\u20134 \u4e2a\u5b9a\u4ef7\u7b56\u7565<\/strong><\/p>\n<p><strong>\u9884\u7b97\u81f3\u5c11 3000\u20135000 \u7f8e\u5143<\/strong> \u624d\u770b\u5230\u7a33\u5b9a\u4fe1\u53f7<\/p>\n<p><strong>500 \u7f8e\u91d1 = \u770b\u5929\u5403\u996d<\/strong><\/p>\n<p>\u4f60\u505a\u51fa\u7684\u4efb\u4f55\u7ed3\u8bba\u90fd\u53ea\u662f\u201c\u5e7b\u89c9\u201d\u3002<\/p>\n<h5><a id=\"post-1515-_Toc23626_WPSOffice_Level1\"><\/a>6.\u53ef\u76c8\u5229\u6027\u5feb\u901f\u8ba1\u7b97\u5668\uff08Excel \u516c\u5f0f\uff09<\/h5>\n<p><a id=\"post-1515-_Toc23373_WPSOffice_Level2\"><\/a><strong>\u2460 \u5355\u4f4d\u6bdb\u5229\uff1a<\/strong><\/p>\n<p>=\u552e\u4ef7 &#8211; (\u4ea7\u54c1\u6210\u672c + \u7269\u6d41\u6210\u672c + \u7a0e\u8d39 + \u9000\u8d27\u7387*\u552e\u4ef7 + \u552e\u540e\u6210\u672c)<\/p>\n<p><a id=\"post-1515-_Toc5235_WPSOffice_Level2\"><\/a><strong>\u2461 \u76c8\u4e8f\u5e73\u8861 ROAS\uff1a<\/strong><\/p>\n<p>=\u552e\u4ef7 \/ \u5355\u4f4d\u6bdb\u5229<\/p>\n<p><a id=\"post-1515-_Toc19393_WPSOffice_Level2\"><\/a><strong>\u2462 \u76ee\u6807 CPA\uff1a<\/strong><\/p>\n<p>=\u5355\u4f4d\u6bdb\u5229<\/p>\n<p><a id=\"post-1515-_Toc29506_WPSOffice_Level2\"><\/a><strong>\u2463 \u9884\u8ba1\u51fa\u5355\u91cf\uff08\u6839\u636e\u9884\u7b97\uff09\uff1a<\/strong><\/p>\n<p>=\u9884\u7b97 \/ \u76ee\u6807CPA<\/p>\n<p><a id=\"post-1515-_Toc29551_WPSOffice_Level2\"><\/a><strong>\u2464 \u6837\u672c\u91cf\u662f\u5426\u8db3\u591f\u9a8c\u8bc1\u6a21\u578b\uff1a<\/strong><\/p>\n<p>=IF(\u9884\u8ba1\u51fa\u5355\u91cf&gt;=50,&#8221;\u53ef\u9a8c\u8bc1&#8221;,&#8221;\u6837\u672c\u4e0d\u8db3&#8221;)<\/p>\n<p><strong>\u9884\u7b97\u592a\u5c0f \u2260 \u4e0d\u80fd\u6d4b\u8bd5  <\/strong>\u2192 \u662f\u4e0d\u80fd\u6d4b\u8bd5\u201c\u5546\u4e1a\u6a21\u578b\u201d\u3002<\/p>\n<p><strong>500 \u7f8e\u91d1\u80fd\u9a8c\u8bc1\uff1a<\/strong>\u54ea\u4e9b\u7d20\u6750\u66f4\u6709\u6f5c\u529b\uff0c\u5927\u65b9\u5411\u7684\u4eba\u7fa4\u53cd\u5e94\uff0c\u843d\u5730\u9875\u662f\u5426\u6709\u660e\u663e\u95ee\u9898\u3002<\/p>\n<p><strong>\u4e0d\u80fd\u9a8c\u8bc1\uff1a<\/strong>\u662f\u5426\u80fd\u8dd1\u5230\u767e\u4e07\u7f8e\u91d1\u89c4\u6a21\uff0c\u4ef7\u683c\u7b56\u7565\u662f\u5426\u6210\u7acb\uff0c\u957f\u671f ROAS \u662f\u5426\u7a33\u5b9a\uff0c\u540e\u94fe\u6761\u5229\u6da6\u6a21\u578b\u662f\u5426\u5065\u5eb7\u3002<\/p>\n<p><strong>\u9884\u7b97\u9519\u4f4d\uff0c\u662f 90% \u5c0f\u5356\u5bb6\u5931\u8d25\u7684\u7b2c\u4e00\u539f\u56e0\u3002\u5e7f\u544a\u4e0d\u662f\u7b97\u547d\uff0c\u8981\u6a21\u578b\u6210\u7acb\u624d\u80fd\u8dd1\u91cf\u3002<\/strong><\/p>\n<h2><a id=\"post-1515-_Toc23373_WPSOffice_Level1\"><\/a><a id=\"post-1515-OLE_LINK1\"><\/a>\u4e8c\u3001\u4ee3\u6295\u7684\u771f\u6b63\u610f\u4e49\uff1a\u4e0d\u662f\u5e2e\u4f60\u6295\u5e7f\u544a\uff0c\u800c\u662f\u5e2e\u4f60\u5efa\u7acb\u4e00\u5957\u300c\u589e\u957f\u7cfb\u7edf\u300d<\/h2>\n<p>\u5f88\u591a\u51fa\u6d77\u4f01\u4e1a\u4e3b\u95ee\u6211\u4e00\u4e2a\u95ee\u9898\uff1a\u201c\u6211\u5230\u5e95\u8981\u4e0d\u8981\u627e\u4ee3\u6295\uff1f\u201d<\/p>\n<p>\u8fd9\u4e2a\u95ee\u9898\u672c\u8eab\uff0c\u5176\u5b9e\u5c31\u5df2\u7ecf\u66b4\u9732\u4e86\u4e00\u4e2a\u8ba4\u77e5\u8bef\u533a\u3002<\/p>\n<p>\u56e0\u4e3a\u4f60\u9ed8\u8ba4\u7684\u524d\u63d0\u662f\u2014\u2014<strong>\u4ee3\u6295\u7684\u4ef7\u503c\uff0c\u662f\u5e2e\u4f60\u628a\u5e7f\u544a\u201c\u8dd1\u8d77\u6765\u201d<\/strong>\u3002<\/p>\n<p>\u4f46\u6211\u5728\u6295\u653e\u8fc7\u7a0b\u4e2d\u771f\u6b63\u53c2\u4e0e\u8fc7\u591a\u4e2a\u9879\u76ee\u4e4b\u540e\uff0c\u8d8a\u6765\u8d8a\u6e05\u695a\u4e00\u4ef6\u4e8b\uff1a<\/p>\n<p><strong>\u771f\u6b63\u6709\u4ef7\u503c\u7684\u4ee3\u6295\uff0c\u4ece\u6765\u4e0d\u662f\u201c\u5e2e\u4f60\u6295\u5e7f\u544a\u201d\uff0c\u800c\u662f\u5e2e\u4f60\u642d\u4e00\u5957\u80fd\u6301\u7eed\u8fd0\u8f6c\u7684\u589e\u957f\u7cfb\u7edf\u3002<\/strong><\/p>\n<p>\u5728\u6211\u770b\u6765\uff0c\u4ee3\u6295\u7684\u610f\u4e49\uff0c\u81f3\u5c11\u53ef\u4ee5\u4ece\u4e09\u4e2a\u66f4\u73b0\u5b9e\u3001\u66f4\u51b7\u9759\u7684\u89d2\u5ea6\u6765\u7406\u89e3\u3002<\/p>\n<h5><a id=\"post-1515-_Toc12812_WPSOffice_Level2\"><\/a>\u7b2c\u4e00\uff0c\u4ee3\u6295\u7684\u672c\u8d28\u4ef7\u503c\uff0c\u4e0d\u662f\u64cd\u4f5c\uff0c\u800c\u662f\u7cfb\u7edf\u5316\u80fd\u529b<\/h5>\n<p>\u5f88\u591a\u4eba\u4ee5\u4e3a\u4ee3\u6295=\u201c\u5916\u5305\u6295\u624b\u201d\uff0c<\/p>\n<p>\u4f46\u771f\u5b9e\u60c5\u51b5\u6070\u6070\u76f8\u53cd\u3002<\/p>\n<p>\u4e00\u4e2a\u6210\u719f\u7684\u4ee3\u6295\u56e2\u961f\uff0c\u771f\u6b63\u63d0\u4f9b\u7684\u662f\u4e00\u6574\u5957 <strong>\u589e\u957f\u7ba1\u9053<\/strong>\uff1a<\/p>\n<p>\u6d41\u91cf\u5165\u53e3\u600e\u4e48\u9009<\/p>\n<p>\u521b\u610f\u4ece\u54ea\u91cc\u6765\u3001\u600e\u4e48\u89c4\u6a21\u5316<\/p>\n<p>\u843d\u5730\u9875\u5982\u4f55\u627f\u63a5\u8ba4\u77e5<\/p>\n<p>\u6570\u636e\u5982\u4f55\u88ab\u89e3\u8bfb\u3001\u88ab\u53cd\u9988<\/p>\n<p>\u8282\u594f\u4ec0\u4e48\u65f6\u5019\u8be5\u52a0\u3001\u4ec0\u4e48\u65f6\u5019\u8be5\u505c<\/p>\n<p>\u8fd9\u4e9b\u4e1c\u897f\uff0c<strong>\u4e0d\u662f\u9760\u4e00\u4e2a\u4eba\u3001\u51e0\u6b21\u6295\u653e\u5c31\u80fd\u6478\u51fa\u6765\u7684<\/strong>\u3002<\/p>\n<p>\u5c24\u5176\u5728\u51fa\u6d77\u73af\u5883\u91cc\uff0c\u5e73\u53f0\u3001\u5730\u533a\u3001\u6587\u5316\u3001\u652f\u4ed8\u3001\u5408\u89c4\u5168\u90e8\u662f\u53d8\u91cf\u3002\u4ee3\u6295\u7684\u4ef7\u503c\uff0c\u6070\u6070\u5728\u4e8e\u2014\u2014\u5b83\u4e0d\u662f\u5728\u67d0\u4e00\u6b21\u6295\u653e\u4e2d\u201c\u5e2e\u4f60\u8c03\u53c2\u6570\u201d\uff0c\u800c\u662f\u5728\u591a\u4e2a\u9879\u76ee\u4e2d<strong>\u4e0d\u65ad\u62bd\u8c61\u51fa\u4e00\u5957\u53ef\u590d\u7528\u7684\u6a21\u578b<\/strong>\u3002<\/p>\n<p>\u4f60\u4e70\u5230\u7684\uff0c\u5176\u5b9e\u4e0d\u662f\u67d0\u4e2a\u6295\u624b\u7684\u624b\u901f\uff0c\u800c\u662f<strong>\u4e00\u5bb6\u516c\u53f8\u7528\u5927\u91cf\u9884\u7b97\u548c\u5931\u8d25\u6362\u6765\u7684\u7ed3\u6784\u6027\u8ba4\u77e5<\/strong>\u3002<\/p>\n<h5><a id=\"post-1515-_Toc3898_WPSOffice_Level2\"><\/a>\u7b2c\u4e8c\uff0c\u4ee3\u6295\u771f\u6b63\u7684\u5dee\u5f02\uff0c\u5728\u4e8e\u201c\u7ecf\u9a8c\u662f\u5426\u5782\u76f4\u201d<\/h5>\n<p>\u8fd9\u662f\u4e00\u4e2a\u5f88\u591a\u4f01\u4e1a\u4e3b\u5bb9\u6613\u5ffd\u7565\u3001\u4f46\u6781\u5176\u91cd\u8981\u7684\u73b0\u5b9e\u95ee\u9898\u3002<\/p>\n<p>\u5e76\u4e0d\u662f\u6240\u6709\u4ee3\u6295\u3001\u6240\u6709\u4f18\u5316\u5e08\uff0c\u90fd\u9002\u5408\u6240\u6709\u54c1\u7c7b\u3002<\/p>\n<p>\u6211\u89c1\u8fc7\u975e\u5e38\u5178\u578b\u7684\u5dee\u5f02\uff1a<\/p>\n<p>\u6709\u4e9b\u4f18\u5316\u5e08\uff0c\u5bf9 <strong>\u7535\u5546\u578b\u4ea7\u54c1<\/strong> \u7684\u8f6c\u5316\u94fe\u6761\u6781\u5176\u654f\u611f<\/p>\n<p>\u6709\u4e9b\u4eba\u5929\u751f\u5c31\u66f4\u9002\u5408 <strong>\u6e38\u620f\u3001\u793e\u4ea4\u3001\u8ba2\u9605\u5236 App<\/strong><\/p>\n<p>\u6709\u4e9b\u4eba\u80fd\u628a\u7d20\u6750\u8dd1\u7206\uff0c\u4f46\u4e0d\u64c5\u957f\u957f\u671f\u7559\u5b58<\/p>\n<p>\u4e5f\u786e\u5b9e\u5b58\u5728\u6781\u5c11\u6570\uff0c<strong>\u4ec0\u4e48\u90fd\u80fd\u6295\uff0c\u800c\u4e14\u6295\u5f97\u4e0d\u9519<\/strong>\uff08\u975e\u5e38\u7a00\u7f3a\uff09<\/p>\n<p>\u6240\u4ee5\uff0c\u4ee3\u6295\u4e0d\u662f\u201c\u627e\u4e0d\u627e\u201d\u7684\u95ee\u9898\uff0c\u800c\u662f\u2014\u2014<strong>\u4f60\u6709\u6ca1\u6709\u627e\u5bf9\u201c\u9002\u5408\u4f60\u8fd9\u4e2a\u4e1a\u52a1\u5f62\u6001\u201d\u7684\u4eba<\/strong>\u3002\u4e00\u4e2a\u7535\u5546\u51fa\u8eab\u7684\u6295\u624b\uff0c\u53bb\u6295\u9ad8 ARPU \u7684\u8ba2\u9605\u4ea7\u54c1\uff0c\u5f88\u5bb9\u6613\u8282\u594f\u5168\u9519\uff1b\u800c\u4e00\u4e2a\u4e60\u60ef\u70e7\u6e38\u620f\u4e70\u91cf\u7684\u4eba\uff0c\u53bb\u6295\u4f4e\u5ba2\u5355\u5b9e\u7269\u7535\u5546\uff0c\u4e5f\u5f88\u53ef\u80fd\u5b8c\u5168\u4e0d\u7406\u89e3\u7528\u6237\u51b3\u7b56\u8def\u5f84\u3002<\/p>\n<p><strong>\u4ee3\u6295\u7684\u4ef7\u503c\uff0c\u5f88\u5927\u4e00\u90e8\u5206\uff0c\u6765\u81ea\u4e8e\u8fd9\u79cd\u5782\u76f4\u7ecf\u9a8c\u7684\u590d\u5229\u3002<\/strong><\/p>\n<h5><a id=\"post-1515-_Toc26955_WPSOffice_Level2\"><\/a>\u7b2c\u4e09\uff0c\u5927\u578b\u4ee3\u6295\u7684\u73b0\u5b9e\u4f18\u52bf\uff1a\u8282\u594f\u3001\u9884\u7b97\u4e0e\u6210\u672c\u7ed3\u6784<\/h5>\n<p>\u8fd8\u6709\u4e00\u4e2a\u975e\u5e38\u73b0\u5b9e\uff0c\u4f46\u4e0d\u592a\u201c\u4f53\u9762\u201d\u7684\u4e8b\u5b9e\u662f\uff1a<\/p>\n<p><strong>\u4ee3\u6295\u516c\u53f8\uff0c\u5f80\u5f80\u6bd4\u5355\u4e2a\u4f01\u4e1a\u66f4\u201c\u6562\u653e\u91cf\u201d\u3002<\/strong><\/p>\n<p>\u539f\u56e0\u5f88\u7b80\u5355\uff1a<\/p>\n<p>\u4ed6\u4eec\u63a7\u5236\u7684\u9884\u7b97\u6c60\u66f4\u5927<\/p>\n<p>\u5df2\u7ecf\u9a8c\u8bc1\u8fc7\u67d0\u4e9b\u56fa\u5b9a\u6a21\u578b<\/p>\n<p>\u5bf9\u5e73\u53f0\u8282\u594f\u7684\u5bb9\u9519\u7387\u66f4\u9ad8<\/p>\n<p>\u5728\u540c\u6837\u7684\u6a21\u578b\u4e0b\uff0c<\/p>\n<p>\u4ee3\u6295\u5f80\u5f80\u80fd\u6bd4\u4f01\u4e1a\u81ea\u6295\u66f4\u5feb\u5224\u65ad\uff1a<\/p>\n<p>\u8fd9\u4e2a\u7d20\u6750\u80fd\u4e0d\u80fd\u653e<\/p>\n<p>\u8fd9\u4e2a\u8d26\u6237\u503c\u4e0d\u503c\u5f97\u7ee7\u7eed\u70e7<\/p>\n<p>\u8fd9\u4e2a\u9879\u76ee\u662f\u4e0d\u662f\u8be5\u679c\u65ad\u6b62\u635f<\/p>\n<p>\u751a\u81f3\u5728\u4e00\u4e9b\u60c5\u51b5\u4e0b\uff0c<\/p>\n<p><strong>\u4ee3\u6295\u516c\u53f8\u4e0d\u6536\u670d\u52a1\u8d39\uff0c\u53ea\u53c2\u4e0e\u5c11\u989d\u8fd4\u70b9\u6216\u8005\u4e00\u65e6\u4f60\u7684\u6a21\u578b\u6210\u7acb\u4e4b\u540e\u6709\u4e9b\u5927\u578b\u4ee3\u6295\u516c\u53f8\u4e3a\u4e86\u58ee\u5927\u77e5\u540d\u5ea6\u6536\u53d6\u5c11\u91cf\u8fd4\u70b9<\/strong>\uff0c\u53cd\u800c\u5728\u540e\u671f\u7684\u6210\u672c\u7ed3\u6784\u548c\u6e20\u9053\u4fe1\u606f\u66f4\u65b0\u4e0a\uff0c\u5bf9\u4f01\u4e1a\u66f4\u53cb\u597d\u3002\u5f53\u7136\uff0c\u4f01\u4e1a\u89c4\u6a21\u7684\u6210\u719f\u3001\u6a21\u578b\u7a33\u5b9a\uff0c\u662f\u5426\u8f6c\u4e3a\u81ea\u6295\u3001\u5982\u4f55\u4fdd\u8bc1\u6295\u653e\u7a33\u5b9a\u6027\uff0c\u8fd9\u662f\u53e6\u4e00\u4e2a\u9636\u6bb5\u7684\u4ef7\u503c\u4f30\u7b97\u7684\u95ee\u9898\u3002\u4f46\u5728\u65e9\u671f\uff0c\u4ee3\u6295\u7684\u786e\u5177\u5907<strong>\u901f\u5ea6\u548c\u6548\u679c\u53c2\u7167\u4e0a\u7684\u73b0\u5b9e\u4f18\u52bf<\/strong>\u3002<\/p>\n<p>\u5728\u7406\u89e3\u4e86\u4e0a\u9762\u8fd9\u4e09\u70b9\u4e4b\u540e\uff0c\u6211\u4eec\u518d\u6765\u770b\u4e3a\u4ec0\u4e48\u5728\u4eca\u5929\uff0c\u4ee3\u6295\u8d8a\u6765\u8d8a\u201c\u6709\u5b58\u5728\u611f\u201d\u3002<\/p>\n<h3><a id=\"post-1515-_Toc4156_WPSOffice_Level2\"><\/a><a id=\"post-1515-OLE_LINK2\"><\/a>1. \u5e73\u53f0\u5206\u53d1\u903b\u8f91\uff0c\u5df2\u7ecf\u590d\u6742\u5230\u4e0d\u662f\u4e00\u4e2a\u4eba\u80fd\u8ddf\u4e0a\u7684\u7a0b\u5ea6<\/h3>\n<p>\u5982\u679c\u4f60\u628a\u65f6\u95f4\u7ebf\u62c9\u957f\uff0c\u4f1a\u53d1\u73b0\u4e00\u4e2a\u5171\u540c\u8d8b\u52bf\uff1a<strong>\u51e0\u4e4e\u6240\u6709\u4e3b\u6d41\u5e7f\u544a\u5e73\u53f0\uff0c\u90fd\u5728\u7cfb\u7edf\u6027\u5730\u201c\u53bb\u4eba\u5316\u201d\u3002<\/strong><\/p>\n<h4><a id=\"post-1515-_Toc23373_WPSOffice_Level3\"><\/a>Facebook\uff1a<\/h4>\n<p>\u65e9\u671f\u662f <strong>interest \u5b9a\u5411 + \u624b\u52a8\u4f18\u5316<\/strong><\/p>\n<p>\u540e\u6765\u662f <strong>CBO\u3001ABO \u6df7\u7528<\/strong><\/p>\n<p>\u518d\u540e\u6765\uff0c\u662f <strong>Advantage+\u3001\u5168\u81ea\u52a8\u5316\u6295\u653e<\/strong><\/p>\n<p>\u5e73\u53f0\u5728\u4e0d\u65ad\u505a\u4e00\u4ef6\u4e8b\uff1a<strong>\u51cf\u5c11\u4eba\u5bf9\u6d41\u91cf\u7684\u76f4\u63a5\u63a7\u5236\u6743<\/strong><\/p>\n<p>\u4f60\u4ee5\u4e3a\u4f60\u5728\u8c03\u5e7f\u544a\uff0c\u5176\u5b9e\u4f60\u53ea\u662f\uff1a\u5728\u7ed9\u7cfb\u7edf\u5582\u4fe1\u53f7\uff0c\u5728\u5e2e\u52a9\u7b97\u6cd5\u7406\u89e3\u201c\u4ec0\u4e48\u6837\u7684\u4eba\u66f4\u50cf\u4f1a\u8f6c\u5316\u7684\u4eba\u201d\u3002<\/p>\n<p>\u5728 CPM 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id=\"post-1515-_Toc26955_WPSOffice_Level3\"><\/a>\u2460 \u6295\u653e\u4e0d\u662f\u201c\u6309\u94ae\u64cd\u4f5c\u201d\uff0c\u800c\u662f\u201c\u8282\u594f\u7ba1\u7406\u201d<\/h3>\n<p>\u5728\u771f\u5b9e\u6295\u653e\u4e2d\uff0c\u4f60\u6bcf\u5929\u90fd\u4f1a\u9047\u5230\u7c7b\u4f3c\u7684\u95ee\u9898\uff1a<\/p>\n<p>\u7d20\u6750\u8dd1\u4e86 24 \u5c0f\u65f6\uff0c\u6570\u636e\u6ce2\u52a8\u5f88\u5927\uff0c\u8981\u4e0d\u8981\u7acb\u523b\u6362\uff1f<\/p>\n<p>\u5b66\u4e60\u671f\u5185 ROI \u5f88\u5dee\uff0c\u662f\u4ea7\u54c1\u95ee\u9898\u8fd8\u662f\u7cfb\u7edf\u8fd8\u6ca1\u5b66\u5b8c\uff1f<\/p>\n<p>\u4eca\u5929 CPM \u7a81\u7136\u98d9\u5347\uff0c\u662f\u7d20\u6750\u75b2\u52b3\uff0c\u8fd8\u662f\u5e73\u53f0\u7ade\u4ef7\u6ce2\u52a8\uff1f<\/p>\n<p>\u52a0\u9884\u7b97\u540e\u6548\u679c\u53d8\u5dee\uff0c\u662f\u52a0\u592a\u5feb\uff0c\u8fd8\u662f\u65b9\u5411\u672c\u8eab\u6ca1\u95ee\u9898\uff1f<\/p>\n<p>\u8fd9\u4e9b\u95ee\u9898\uff0c<strong>\u5e73\u53f0\u4e0d\u4f1a\u544a\u8bc9\u4f60\u7b54\u6848<\/strong>\u3002<\/p>\n<p>\u540e\u53f0\u53ea\u4f1a\u7ed9\u4f60\u4e00\u5806\u6570\u5b57\u3002<\/p>\n<p>\u800c\u4ee3\u6295\u771f\u6b63\u6709\u4ef7\u503c\u7684\u5730\u65b9\u5728\u4e8e\uff1a<\/p>\n<p><strong>\u4ed6\u4eec\u89c1\u8fc7\u8db3\u591f\u591a\u201c\u6b63\u5e38\u6ce2\u52a8\u201d\u548c\u201c\u5f02\u5e38\u4fe1\u53f7\u201d\uff0c\u77e5\u9053\u54ea\u4e9b\u8be5\u5fcd\uff0c\u54ea\u4e9b\u5fc5\u987b\u52a8\u3002<\/strong><\/p>\n<h3><a id=\"post-1515-_Toc4156_WPSOffice_Level3\"><\/a>\u2461 \u6bcf\u4e2a\u5e73\u53f0\uff0c\u90fd\u6709\u5b8c\u5168\u4e0d\u540c\u7684\u300c\u8282\u594f\u903b\u8f91\u300d<\/h3>\n<p><strong>Facebook 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Meta<\/strong><\/p>\n<p>\u5b66\u4e60\u671f\u662f\u4e00\u4e2a\u201c\u4e0d\u53ef\u88ab\u9891\u7e41\u6253\u65ad\u201d\u7684\u9636\u6bb5<\/p>\n<p>\u9884\u7b97\u8c03\u6574\u6709\u201c\u5e45\u5ea6\u9608\u503c\u201d\uff0c\u4e0d\u662f\u60f3\u52a0\u591a\u5c11\u5c31\u52a0\u591a\u5c11<\/p>\n<p>\u6709\u4e9b\u6ce2\u52a8\u53ea\u662f\u7ade\u4ef7\u73af\u5883\u53d8\u5316\uff0c\u800c\u4e0d\u662f\u7d20\u6750\u5931\u6548<\/p>\n<p>\u771f\u6b63\u5371\u9669\u7684\u4e0d\u662f\u6570\u636e\u5dee\uff0c\u800c\u662f<strong>\u9891\u7e41\u4e71\u6539<\/strong><\/p>\n<p><strong>TikTok<\/strong><\/p>\n<p>\u7d20\u6750\u751f\u547d\u5468\u671f\u6781\u77ed\uff0c\u4f46\u5b66\u4e60\u671f\u7a33\u5b9a\u6027\u6781\u91cd\u8981<\/p>\n<p>\u6709\u4e9b\u89c6\u9891\u4e0d\u662f\u201c\u4e0d\u884c\u201d\uff0c\u800c\u662f\u201c\u8fd8\u6ca1\u88ab\u7cfb\u7edf\u653e\u5927\u201d<\/p>\n<p>\u8282\u594f\u9519\u4e86\uff0c\u7cfb\u7edf\u76f4\u63a5\u91cd\u7f6e\uff0c\u4e00\u5207\u4ece\u5934\u6765<\/p>\n<p>\u8fd9\u91cc\u62fc\u7684\u4e0d\u662f\u8010\u5fc3\uff0c\u800c\u662f<strong>\u5bf9\u521b\u610f\u53cd\u9988\u901f\u5ea6\u7684\u7406\u89e3<\/strong><\/p>\n<p><strong>Google 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id=\"post-1515-_Toc17775_WPSOffice_Level3\"><\/a>\u2463 \u4f01\u4e1a\u4e3b\u6700\u5bb9\u6613\u72af\u7684\u9519\uff1a\u628a\u7126\u8651\u5f53\u6210\u884c\u52a8\u4f9d\u636e<\/h3>\n<p>\u5f88\u591a\u81ea\u6295\u5931\u8d25\u7684\u6848\u4f8b\uff0c\u672c\u8d28\u4e0d\u662f\u80fd\u529b\u95ee\u9898\uff0c\u800c\u662f\uff1a<\/p>\n<p>\u56e0\u4e3a\u7126\u8651\uff0c\u8fc7\u65e9\u5e72\u9884\u5b66\u4e60\u671f<\/p>\n<p>\u56e0\u4e3a\u6015\u4e8f\u94b1\uff0c\u4e0d\u7ed9\u7cfb\u7edf\u65f6\u95f4<\/p>\n<p>\u56e0\u4e3a\u76ef\u7740\u77ed\u671f 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\u80fd\u4e0d\u80fd\u5206\u6e05\uff1a\u662f\u7d20\u6750\u95ee\u9898\uff0c\u8fd8\u662f\u4ea7\u54c1\u95ee\u9898\uff1f<\/h3>\n<p>\u8fd9\u662f\u6211\u5728\u4ee3\u6295\u516c\u53f8\u771f\u6b63\u88ab**\u201c\u6253\u901a\u4efb\u7763\u4e8c\u8109\u201d**\u7684\u4e00\u6b21\u8ba4\u77e5\u8dc3\u8fc1\u3002<\/p>\n<p>\u5728\u90a3\u4e4b\u524d\uff0c\u6211\u4e5f\u548c\u5f88\u591a\u6295\u624b\u3001\u4f01\u4e1a\u4e3b\u4e00\u6837\uff1a\u770b\u5230\u6570\u636e\u4e0d\u597d\uff0c\u7b2c\u4e00\u53cd\u5e94\u5c31\u662f\u2014\u2014<\/p>\n<p><strong>\u6362\u7d20\u6750\u3001\u8c03\u6309\u94ae\u3001\u6539\u51fa\u4ef7\u3001\u518d\u8bd5\u4e00\u8f6e\u3002<\/strong>\u4f46\u5728\u4ee3\u6295\u4f53\u7cfb\u91cc\uff0c\u6211\u7b2c\u4e00\u6b21\u610f\u8bc6\u5230\u4e00\u4ef6\u4e8b\uff1a<\/p>\n<p><strong>\u6570\u636e\u4e0d\u662f\u8ba9\u4f60\u201c\u5fd9\u201d\u7684\uff0c\u800c\u662f\u8ba9\u4f60\u201c\u5224\u65ad\u201d\u7684\u3002<\/strong><\/p>\n<h4><a id=\"post-1515-_Toc5093_WPSOffice_Level3\"><\/a>\u4e00\u4e2a\u6295\u653e\u7cfb\u7edf\uff0c\u6c38\u8fdc\u53ea\u6709\u4e09\u7c7b\u6838\u5fc3\u95ee\u9898\uff1a<\/h4>\n<p><strong>\u6d41\u91cf\u5bf9\u4e0d\u5bf9<\/strong><\/p>\n<p><strong>\u7d20\u6750\u8bf4\u7684\u5bf9\u4e0d\u5bf9<\/strong><\/p>\n<p><strong>\u4ea7\u54c1\u503c\u4e0d\u503c\u5f97\u88ab\u4e70<\/strong><\/p>\n<p>\u800c\u6570\u636e\u7684\u4ef7\u503c\uff0c\u5c31\u5728\u4e8e\u5e2e\u4f60\u5feb\u901f\u533a\u5206\uff1a<\/p>\n<p><strong>\u95ee\u9898\u5230\u5e95\u51fa\u5728\u54ea\u4e00\u5c42\u3002<\/strong><\/p>\n<h4><a id=\"post-1515-_Toc11869_WPSOffice_Level3\"><\/a>\u60c5\u51b5\u4e00\uff1a\u9ad8\u70b9\u51fb\uff0c\u4f4e\u8f6c\u5316<\/h4>\n<p>CTR \u5f88\u597d\uff0c\u8bf4\u660e\u4ec0\u4e48\uff1f<\/p>\n<p>\u4eba\u88ab\u4f60\u5438\u5f15\u4e86<\/p>\n<p>\u4f60\u7684\u8868\u8fbe\u51fb\u4e2d\u4e86\u67d0\u79cd\u9700\u6c42<\/p>\n<p>\u6d41\u91cf\u65b9\u5411\u662f\u201c\u5bf9\u7684\u201d<\/p>\n<p>\u4f46\u8f6c\u5316\u4f4e\uff0c\u5f80\u5f80\u610f\u5473\u7740\uff1a<\/p>\n<p>\u4ea7\u54c1\u672c\u8eab\u7ade\u4e89\u529b\u4e0d\u591f<\/p>\n<p>\u843d\u5730\u9875\u4fe1\u606f\u4e0d\u6e05\u6670<\/p>\n<p>\u4fe1\u4efb\u94fe\u8def\u592a\u5f31\uff08\u4ef7\u683c\u3001\u8bc4\u4ef7\u3001\u54c1\u724c\u611f\uff09<\/p>\n<p>\u7528\u6237\u9884\u671f\u88ab\u7d20\u6750\u201c\u62ac\u9ad8\u201d\u4e86<\/p>\n<p><strong>\u8fd9\u65f6\u5019\u518d\u75af\u72c2\u6362\u7d20\u6750\uff0c\u53ea\u4f1a\u66f4\u60e8\u3002<\/strong><\/p>\n<p>\u56e0\u4e3a\u4f60\u5728\u653e\u5927\u4e00\u4e2a\u201c\u65e0\u6cd5\u627f\u63a5\u7684\u6d41\u91cf\u5165\u53e3\u201d\u3002<\/p>\n<p>\u4ee3\u6295\u771f\u6b63\u7684\u4ef7\u503c\uff0c\u5728\u8fd9\u91cc\u4f53\u73b0\u5f97\u975e\u5e38\u660e\u663e\uff1a<\/p>\n<p><strong>\u5b83\u4f1a\u544a\u8bc9\u4f60\uff1a\u8fd9\u4e0d\u662f\u6295\u653e\u95ee\u9898\uff0c\u662f\u4ea7\u54c1\/\u8f6c\u5316\u7cfb\u7edf\u95ee\u9898\uff0c\u8be5\u505c\u3002<\/strong><\/p>\n<h4><a id=\"post-1515-_Toc14765_WPSOffice_Level3\"><\/a>\u60c5\u51b5\u4e8c\uff1a\u9ad8\u70b9\u51fb\uff0c\u9ad8\u8f6c\u5316<\/h4>\n<p>\u8fd9\u610f\u5473\u7740\u4e09\u4ef6\u4e8b\u540c\u65f6\u6210\u7acb\uff1a<\/p>\n<p>\u6d41\u91cf\u65b9\u5411\u5bf9<\/p>\n<p>\u7d20\u6750\u51fb\u4e2d\u4eba\u5fc3<\/p>\n<p>\u4ea7\u54c1\u627f\u63a5\u4f4f\u4e86\u9700\u6c42<\/p>\n<p>\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u6700\u91cd\u8981\u7684\u4e0d\u662f\u201c\u4f18\u5316\u201d\uff0c\u800c\u662f\uff1a<\/p>\n<p><strong>\u4fdd\u62a4\u7d20\u6750<\/strong><\/p>\n<p><strong>\u7a33\u5b9a\u653e\u91cf<\/strong><\/p>\n<p><strong>\u907f\u514d\u4e71\u52a8\u5b66\u4e60\u671f<\/strong><\/p>\n<p>\u5f88\u591a\u4f01\u4e1a\u4e3b\u5728\u8fd9\u4e00\u523b\u53cd\u800c\u5bb9\u6613\u72af\u9519\uff1a<\/p>\n<p>\u89c9\u5f97\u201c\u6548\u679c\u597d\u201d\uff0c\u5f00\u59cb\u9891\u7e41\u8c03\u9884\u7b97<\/p>\n<p>\u540c\u65f6\u4e0a\u592a\u591a\u65b0\u7d20\u6750\u6253\u4e71\u7cfb\u7edf<\/p>\n<p>\u8bd5\u56fe\u201c\u518d\u69a8\u4e00\u70b9\u70b9 ROI\u201d<\/p>\n<p>\u800c\u4ee3\u6295\u7684\u7ecf\u9a8c\u5728\u4e8e\uff1a<strong>\u77e5\u9053\u4ec0\u4e48\u65f6\u5019\u5e94\u8be5\u201c\u5fcd\u4f4f\u4e0d\u52a8\u201d\uff0c\u800c\u4e0d\u662f\u778e\u6298\u817e\u3002<\/strong><\/p>\n<h4><a id=\"post-1515-_Toc25159_WPSOffice_Level3\"><\/a>\u60c5\u51b5\u4e09\uff1a\u4f4e\u70b9\u51fb<\/h4>\n<p>\u4f4e CTR\uff0c\u672c\u8d28\u4e0a\u53ea\u6709\u4e00\u4e2a\u539f\u56e0\uff1a<\/p>\n<p><strong>\u4f60\u7684\u8868\u8fbe\uff0c\u6839\u672c\u6ca1\u8fdb\u5165\u7528\u6237\u7684\u5fc3\u667a\u3002<\/strong><\/p>\n<p>\u5e38\u89c1\u8bef\u533a\u5305\u62ec\uff1a<\/p>\n<p>\u7d20\u6750\u592a\u201c\u81ea\u55e8\u201d\uff0c\u4e0d\u8bf4\u4eba\u8bdd<\/p>\n<p>\u521b\u610f\u65b9\u5411\u4e00\u5f00\u59cb\u5c31\u9519<\/p>\n<p>\u5bf9\u76ee\u6807\u56fd\u5bb6\/\u6587\u5316\/\u4f7f\u7528\u573a\u666f\u7406\u89e3\u4e0d\u591f<\/p>\n<p>\u76f4\u63a5\u590d\u5236\u56fd\u5185\u6216\u5176\u4ed6\u5e02\u573a\u7684\u8868\u8fbe<\/p>\n<p>\u8fd9\u65f6\u5019\u7ee7\u7eed\u8c03\u51fa\u4ef7\u3001\u6362\u4eba\u7fa4\uff0c\u57fa\u672c\u7b49\u4e8e\uff1a<\/p>\n<p><strong>\u5728\u9519\u8bef\u65b9\u5411\u4e0a\u53cd\u590d\u52a0\u901f\u3002<\/strong><\/p>\n<p>\u4ee3\u6295\u56e2\u961f\u7684\u4f18\u52bf\u5728\u4e8e\uff1a<\/p>\n<p>\u4ed6\u4eec\u89c1\u8fc7\u8db3\u591f\u591a\u7684\u5931\u8d25\u6837\u672c<\/p>\n<p>\u80fd\u5feb\u901f\u5224\u65ad\u201c\u8fd9\u6761\u8def\u503c\u4e0d\u503c\u5f97\u7ee7\u7eed\u8d70\u201d<\/p>\n<p>\u8be5\u780d\u5c31\u780d\uff0c\u800c\u4e0d\u662f\u966a\u4f60\u786c\u71ac<\/p>\n<h4><a id=\"post-1515-_Toc14535_WPSOffice_Level3\"><\/a>\u771f\u6b63\u62c9\u5f00\u5dee\u8ddd\u7684\u80fd\u529b\uff1a\u8bfb\u61c2\u6570\u636e\uff0c\u800c\u4e0d\u662f\u64cd\u4f5c\u5e73\u53f0<\/h4>\n<p>\u6211\u540e\u6765\u8d8a\u6765\u8d8a\u6e05\u695a\u4e00\u4ef6\u4e8b\uff1a<\/p>\n<p><strong>\u4f1a\u70b9\u5e7f\u544a\u6309\u94ae\u7684\u4eba\u5f88\u591a\uff0c\u4f46\u80fd\u201c\u8bfb\u61c2\u6570\u636e\u80cc\u540e\u53d1\u751f\u4e86\u4ec0\u4e48\u201d\u7684\u4eba\u5f88\u5c11\u3002<\/strong><\/p>\n<p>\u6570\u636e\u4e0d\u662f KPI \u7684\u5de5\u5177\uff0c\u800c\u662f\u4f60\u7406\u89e3\u201c\u4eba\u201d\u7684\u8bed\u8a00\u3002<\/p>\n<p>\u70b9\u51fb\uff0c\u4ee3\u8868\u5174\u8da3<\/p>\n<p>\u505c\u7559\uff0c\u4ee3\u8868\u5171\u9e23<\/p>\n<p>\u8f6c\u5316\uff0c\u4ee3\u8868\u4fe1\u4efb<\/p>\n<p>\u590d\u8d2d\uff0c\u4ee3\u8868\u4ef7\u503c<\/p>\n<p>\u800c\u4ee3\u6295\u6700\u6838\u5fc3\u7684\u80fd\u529b\u4e4b\u4e00\uff0c\u5c31\u662f\u5e2e\u4f60<strong>\u628a\u6df7\u4e71\u7684\u6570\u636e\uff0c\u7ffb\u8bd1\u6210\u6e05\u6670\u7684\u5224\u65ad<\/strong>\uff1a\u8fd9\u4e00\u6b65\u5224\u65ad\u5bf9\u4e86\uff0c\u4f60\u540e\u9762\u505a\u7684\u6bcf\u4e00\u4ef6\u4e8b\uff0c\u624d\u90fd\u6709\u610f\u4e49\u3002<\/p>\n<h3><a id=\"post-1515-_Toc5093_WPSOffice_Level2\"><\/a>5. <a id=\"post-1515-OLE_LINK4\"><\/a>\u4ee3\u6295\u4ea4\u4ed8\u7684\uff0c\u662f\u4e00\u5957\u300c\u589e\u957f\u7cfb\u7edf\u300d\uff0c\u4e0d\u662f\u4e00\u6761\u5e7f\u544a<\/h3>\n<p>\u5f88\u591a\u4f01\u4e1a\u4e3b\u5bf9\u6295\u653e\u7684\u671f\u5f85\uff0c\u5176\u5b9e\u975e\u5e38\u5177\u4f53\u3001\u4e5f\u975e\u5e38\u77ed\u89c6\uff1a<\/p>\n<p>\u201c\u4f60\u5e2e\u6211\u628a\u5e7f\u544a\u8dd1\u8d77\u6765\u5c31\u884c\u3002\u201d<\/p>\n<p>\u201c\u5148\u6d4b\u4e00\u6761\u770b\u770b\u6548\u679c\u3002\u201d<\/p>\n<p>\u201c\u8fd9\u6761\u4e0d\u884c\uff0c\u6211\u4eec\u518d\u6362\u4e00\u6761\u3002\u201d<\/p>\n<p>\u4f46\u6211\u5728\u6295\u653e\u7684\u9879\u76ee\u591a\u4e86\u65f6\u95f4\u4e45\u4e86\u4e4b\u540e\uff0c\u8d8a\u6765\u8d8a\u6e05\u695a\u4e00\u4ef6\u4e8b\uff1a<\/p>\n<p><strong>\u771f\u6b63\u51b3\u5b9a\u4e00\u4e2a\u54c1\u724c\u80fd\u4e0d\u80fd\u957f\u671f\u8dd1\u4e0b\u53bb\u7684\uff0c\u4ece\u6765\u4e0d\u662f\u67d0\u4e00\u6761\u5e7f\u544a\uff0c\u800c\u662f\u4e00\u6574\u5957\u589e\u957f\u7cfb\u7edf\u3002<\/strong><\/p>\n<p>\u56e0\u4e3a\u5355\u6761\u5e7f\u544a\uff0c\u672c\u8d28\u4e0a\u662f\u5076\u7136\u7684\u3002\u800c\u7cfb\u7edf\uff0c\u624d\u662f\u53ef\u590d\u5236\u7684\u3002<\/p>\n<p>\u771f\u6b63\u6709\u6548\u7684\u589e\u957f\uff0c\u4e00\u5b9a\u662f\u7cfb\u7edf\u6027\u7684\uff0c\u5b83\u81f3\u5c11\u5305\u542b\u8fd9\u51e0\u5c42\uff1a<\/p>\n<p><strong>\u2460 \u6d41\u91cf\u83b7\u53d6\u903b\u8f91\uff08\u4f60\u5230\u5e95\u5728\u5411\u8c01\u8981\u6ce8\u610f\u529b\uff09<\/strong><\/p>\n<p>\u4e0d\u662f\u201c\u8fd9\u4e2a\u56fd\u5bb6 CPM \u4f4e\u201d\uff0c<\/p>\n<p>\u800c\u662f\uff1a<\/p>\n<p>\u4f60\u62ff\u4ec0\u4e48\u4ef7\u503c\u4ea4\u6362\u7528\u6237\u7684\u6ce8\u610f\u529b<\/p>\n<p>\u5e73\u53f0\u4e3a\u4ec0\u4e48\u8981\u628a\u6d41\u91cf\u7ed9\u4f60<\/p>\n<p>\u4f60\u662f\u5728\u987a\u7740\u5e73\u53f0\u7684\u5206\u53d1\u903b\u8f91\u8d70\uff0c\u8fd8\u662f\u5728\u5bf9\u6297\u5b83<\/p>\n<p><strong>\u2461 \u7d20\u6750\u751f\u4ea7\u673a\u5236\uff08\u4f60\u6709\u6ca1\u6709\u6301\u7eed\u5236\u9020\u201c\u8ba4\u77e5\u523a\u6fc0\u201d\u7684\u80fd\u529b\uff09<\/strong><\/p>\n<p>\u5927\u591a\u6570\u4f01\u4e1a\u7684\u95ee\u9898\u4e0d\u662f\u201c\u7d20\u6750\u4e0d\u597d\u201d\uff0c<\/p>\n<p>\u800c\u662f\uff1a<\/p>\n<p>\u6ca1\u6709\u811a\u672c\u65b9\u6cd5\u8bba<\/p>\n<p>\u6ca1\u6709\u6279\u91cf\u6d4b\u8bd5\u673a\u5236<\/p>\n<p>\u6ca1\u6709\u5931\u8d25\u590d\u76d8\u80fd\u529b<\/p>\n<p>\u4e8e\u662f\u6bcf\u4e00\u6761\u7d20\u6750\uff0c\u90fd\u662f\u4e00\u6b21\u60c5\u7eea\u5316\u7684\u8d4c\u535a\u3002<\/p>\n<p><strong>\u2462 \u843d\u5730\u9875\u4e0e\u8f6c\u5316\u94fe\u8def\uff08\u70b9\u51fb\u4e4b\u540e\u53d1\u751f\u4e86\u4ec0\u4e48\uff09<\/strong><\/p>\n<p>\u5e7f\u544a\u53ea\u662f\u6572\u95e8\u3002\u771f\u6b63\u51b3\u5b9a\u6210\u4ea4\u7684\uff0c\u662f\uff1a<\/p>\n<p>\u4fe1\u4efb\u662f\u5426\u88ab\u5efa\u7acb<\/p>\n<p>\u98ce\u9669\u662f\u5426\u88ab\u89e3\u91ca<\/p>\n<p>\u884c\u52a8\u662f\u5426\u88ab\u7b80\u5316<\/p>\n<p>\u6ca1\u6709\u8f6c\u5316\u94fe\u8def\uff0c\u6d41\u91cf\u8d8a\u5927\uff0c\u6d6a\u8d39\u8d8a\u5feb\u3002<\/p>\n<p><strong>\u2463 \u6570\u636e\u6d4b\u91cf\u4e0e\u53cd\u9988\u7cfb\u7edf\uff08\u4f60\u662f\u5426\u771f\u7684\u201c\u770b\u61c2\u201d\u4e86\u7ed3\u679c\uff09<\/strong><\/p>\n<p>\u4e0d\u662f\u770b ROI \u9ad8\u4e0d\u9ad8\uff0c\u800c\u662f\u80fd\u4e0d\u80fd\u56de\u7b54\u8fd9\u4e9b\u95ee\u9898\uff1a<\/p>\n<p>\u6570\u636e\u662f\u5728\u544a\u8bc9\u4f60\u201c\u8be5\u653e\u91cf\u201d\uff0c\u8fd8\u662f\u201c\u8be5\u505c\u624b\u201d<\/p>\n<p>\u54ea\u4e00\u73af\u5728\u62d6\u540e\u817f<\/p>\n<p>\u54ea\u4e00\u4e2a\u53d8\u91cf\u624d\u662f\u6760\u6746<\/p>\n<p>\u5f88\u591a\u4eba\u6240\u8c13\u7684\u201c\u6570\u636e\u5206\u6790\u201d\uff0c\u53ea\u662f\u5728\u770b\u6570\u5b57\u6ce2\u52a8\uff0c\u800c\u4e0d\u662f\u505a\u5224\u65ad\u3002<\/p>\n<p><strong>\u2464 \u8282\u594f\u63a7\u5236\u4e0e\u590d\u76d8\uff08\u4f60\u6709\u6ca1\u6709\u5728\u6b63\u786e\u7684\u65f6\u95f4\u505a\u6b63\u786e\u7684\u4e8b\uff09<\/strong><\/p>\n<p>\u4ec0\u4e48\u65f6\u5019\u8be5\u5fcd\uff0c\u4ec0\u4e48\u65f6\u5019\u8be5\u51b2<\/p>\n<p>\u4ec0\u4e48\u65f6\u5019\u8be5\u6362\u7d20\u6750\uff0c\u4ec0\u4e48\u65f6\u5019\u8be5\u625b\u6ce2\u52a8<\/p>\n<p>\u4ec0\u4e48\u65f6\u5019\u8be5\u627f\u8ba4\u4ea7\u54c1\u4e0d\u884c\uff0c\u4ec0\u4e48\u65f6\u5019\u53ea\u662f\u6ca1\u8dd1\u5230\u4f4d<\/p>\n<p>\u8fd9\u4e9b\u5224\u65ad\uff0c\u9760\u7684\u4e0d\u662f\u6309\u94ae\u719f\u7ec3\u5ea6\uff0c\u800c\u662f\u7ecf\u9a8c\u5bc6\u5ea6\u3002<\/p>\n<p>\u8fd9\u4e5f\u662f\u4e3a\u4ec0\u4e48\u6211\u540e\u6765\u8d8a\u6765\u8d8a\u53cd\u611f\u4e00\u53e5\u8bdd\uff1a<\/p>\n<p>\u201c\u4f60\u4eec\u4ee3\u6295\uff0c\u4e0d\u5c31\u662f\u591a\u6295\u51e0\u6761\u5e7f\u544a\u5417\uff1f\u201d<\/p>\n<p>\u4e0d\u662f\u7684\u3002<\/p>\n<p><strong>\u5982\u679c\u4ee3\u6295\u53ea\u662f\u201c\u591a\u6295\u51e0\u6761\u5e7f\u544a\u201d\uff0c\u90a3\u5b83\u6839\u672c\u4e0d\u503c\u94b1\u3002<\/strong><\/p>\n<p>\u771f\u6b63\u6709\u4ef7\u503c\u7684\u4ee3\u6295\uff0c\u662f\u5728\u5e2e\u4f60\u505a\u4e00\u4ef6\u4e8b\uff1a<\/p>\n<p>\u628a\u4e00\u6761\u539f\u672c\u9760\u8fd0\u6c14\u8dd1\u51fa\u6765\u7684\u589e\u957f\u8def\u5f84\uff0c<\/p>\n<p>\u53d8\u6210\u4e00\u6761\u53ef\u4ee5\u53cd\u590d\u8dd1\u3001\u7a33\u5b9a\u8dd1\u3001\u89c4\u6a21\u5316\u8dd1\u7684\u7ba1\u9053\u3002<\/p>\n<p>\u5b83\u8ba9\u589e\u957f\u4e0d\u518d\u4f9d\u8d56\u67d0\u4e2a\u201c\u5929\u624d\u6295\u624b\u201d\uff0c\u800c\u662f\u4f9d\u8d56\u4e00\u5957<strong>\u53ef\u4f20\u627f\u3001\u53ef\u590d\u5236\u3001\u53ef\u653e\u5927\u7684\u7cfb\u7edf<\/strong>\u3002<\/p>\n<p>\u4e5f\u6b63\u662f\u5728\u4ee3\u6295\u8fd9\u6bb5\u7ecf\u5386\u91cc\uff0c\u6211\u7b2c\u4e00\u6b21\u610f\u8bc6\u5230\u4e00\u4ef6\u4e8b\uff1a<\/p>\n<p><strong>\u5e7f\u544a\u4e0d\u662f\u4e00\u95e8\u201c\u64cd\u4f5c\u578b\u5de5\u4f5c\u201d\uff0c\u800c\u662f\u4e00\u95e8\u201c\u7cfb\u7edf\u5de5\u7a0b\u201d\u3002<\/strong><\/p>\n<p>\u5f53\u4f60\u53ea\u76ef\u7740\u4e00\u6761\u5e7f\u544a\u65f6\uff0c\u4f60\u6c38\u8fdc\u5728\u75b2\u4e8e\u6551\u706b\u3002<\/p>\n<p>\u5f53\u4f60\u5f00\u59cb\u642d\u7cfb\u7edf\u65f6\uff0c\u4f60\u624d\u771f\u6b63\u62e5\u6709\u4e86\u589e\u957f\u7684\u4e3b\u52a8\u6743\u3002<\/p>\n<h3><a id=\"post-1515-_Toc11869_WPSOffice_Level2\"><\/a>6. <a id=\"post-1515-OLE_LINK5\"><\/a>\u521b\u610f\u7d20\u6750\uff0c\u5df2\u7ecf\u4ece\u201c\u8d28\u91cf\u7ade\u4e89\u201d\u53d8\u6210\u201c\u6570\u91cf \u00d7 \u8d28\u91cf\u201d<\/h3>\n<p>\u5982\u679c\u4f60\u8fd8\u505c\u7559\u5728\u4e00\u4e2a\u8ba4\u77e5\u91cc\u2014\u2014<strong>\u201c\u6211\u53ea\u8981\u62cd 1 \u6761\u7279\u522b\u725b\u7684\u89c6\u9891\uff0c\u5c31\u80fd\u628a\u91cf\u8dd1\u51fa\u6765\u201d<\/strong>\uff0c\u90a3\u4f60\u5927\u6982\u7387\u5df2\u7ecf\u843d\u540e\u5e73\u53f0\u4e00\u6574\u4ee3\u4e86\u3002\u8fd9\u662f\u6211\u5728\u4ee3\u6295\u516c\u53f8\u91cc\uff0c\u8ba4\u77e5\u53d8\u5316\u6700\u5927\u7684\u4e00\u70b9\u3002<\/p>\n<h3><a id=\"post-1515-_Toc29837_WPSOffice_Level3\"><\/a>1\u5e73\u53f0\u5df2\u7ecf\u4e0d\u5956\u52b1\u201c\u5355\u6761\u795e\u7d20\u6750\u201d\u4e86<\/h3>\n<p>\u4e0d\u7ba1\u662f TikTok \u8fd8\u662f Facebook\uff0c\u73b0\u5728\u7684\u73b0\u5b9e\u662f\uff1a<\/p>\n<p><a id=\"post-1515-_Toc13018_WPSOffice_Level3\"><\/a><strong>2 \u6761\u89c6\u9891\uff0c\u51e0\u4e4e\u7b49\u4e8e\u6ca1\u6295<\/strong><\/p>\n<p><strong>5\u201310 \u6761\uff0c\u53ea\u662f\u521a\u8fdb\u95e8<\/strong><\/p>\n<p><strong>30\u201350 \u6761\uff0c\u7b97\u6cd5\u624d\u5f00\u59cb\u201c\u8ba4\u8bc6\u4f60\u662f\u8c01\u201d<\/strong><\/p>\n<p>\u5e73\u53f0\u7684\u903b\u8f91\u5df2\u7ecf\u53d8\u6210\uff1a<\/p>\n<p><strong>\u6211\u4e0d\u662f\u5728\u627e\u4e00\u6761\u6700\u725b\u7684\u89c6\u9891\uff0c<br \/>\n\u800c\u662f\u5728\u770b\uff1a\u4f60\u6709\u6ca1\u6709\u6301\u7eed\u5582\u517b\u7cfb\u7edf\u7684\u80fd\u529b\u3002<\/strong><\/p>\n<p>\u7b97\u6cd5\u4e0d\u7f3a\u597d\u521b\u610f\uff0c\u7b97\u6cd5\u7f3a\u7684\u662f\u2014\u2014<strong>\u7a33\u5b9a\u3001\u6301\u7eed\u3001\u53ef\u89c4\u6a21\u5316\u7684\u4fe1\u53f7\u8f93\u5165<\/strong>\u3002<\/p>\n<h3><a id=\"post-1515-_Toc21698_WPSOffice_Level3\"><\/a>2\u7b97\u6cd5\u201c\u5b66\u4e0d\u51fa\u6765\u201d\uff0c\u5f88\u591a\u65f6\u5019\u4e0d\u662f\u4f60\u6295\u5f97\u4e0d\u884c\uff0c\u800c\u662f\u7d20\u6750\u592a\u5c11<\/h3>\n<p>\u5f88\u591a\u4f01\u4e1a\u4e3b\u4f1a\u8bf4\uff1a<\/p>\n<p>\u201c\u6211\u6295\u4e86\u554a\uff0c\u6548\u679c\u4e0d\u597d\u3002\u201d<\/p>\n<p>\u4f46\u4f60\u62c6\u5f00\u4e00\u770b\uff1a<\/p>\n<p><a id=\"post-1515-_Toc14765_WPSOffice_Level2\"><\/a><br \/>\n  2 \u6761\u89c6\u9891<\/p>\n<p><a id=\"post-1515-_Toc25159_WPSOffice_Level2\"><\/a><br \/>\n  3 \u4e2a\u5e7f\u544a\u7ec4<\/p>\n<p>\u8dd1\u4e86 3 \u5929<\/p>\n<p>\u5c31\u5f00\u59cb\u4e0b\u7ed3\u8bba<\/p>\n<p><strong>\u8fd9\u4e0d\u662f\u6295\u653e\uff0c\u8fd9\u662f\u201c\u8bd5\u8bd5\u770b\u201d\u3002<\/strong><\/p>\n<p>\u5728\u4ee3\u6295\u516c\u53f8\uff0c\u6211\u4eec\u5f88\u6e05\u695a\u4e00\u4ef6\u4e8b\uff1a<\/p>\n<p><strong>\u7d20\u6750\u6c60\u4e0d\u591f\u5927\uff0c\u7b97\u6cd5\u6839\u672c\u6ca1\u6709\u5224\u65ad\u7a7a\u95f4\u3002<\/strong><\/p>\n<p>\u7b97\u6cd5\u9700\u8981\u7684\u662f\uff1a<\/p>\n<p>\u4e0d\u540c\u8868\u8fbe\u89d2\u5ea6<\/p>\n<p>\u4e0d\u540c\u4eba\u7fa4\u5207\u5165<\/p>\n<p>\u4e0d\u540c\u60c5\u7eea\u94a9\u5b50<\/p>\n<p>\u4e0d\u540c\u4f7f\u7528\u573a\u666f<\/p>\n<p>\u4f60\u53ea\u7ed9\u5b83 2 \u6761\u89c6\u9891\uff0c<\/p>\n<p>\u5c31\u7b49\u4e8e\u8ba9\u4e00\u4e2a\u4eba\u53ea\u770b 2 \u5f20\u7167\u7247\uff0c\u5c31\u5224\u65ad\u4f60\u4e00\u751f\u7684\u6027\u683c\u3002<\/p>\n<h3><a id=\"post-1515-_Toc911_WPSOffice_Level3\"><\/a>3\ufe0f\u4f01\u4e1a\u4e3b\u6700\u5927\u7684\u77ed\u677f\uff1a\u6ca1\u6709\u201c\u6301\u7eed\u4ea7\u51fa\u7d20\u6750\u201d\u7684\u80fd\u529b<\/h3>\n<p>\u8fd9\u4e5f\u662f\u4e3a\u4ec0\u4e48\u5f88\u591a\u51fa\u6d77\u4f01\u4e1a <strong>\u4e0d\u662f\u8f93\u5728\u4ea7\u54c1\uff0c\u4e0d\u662f\u8f93\u5728\u94b1\uff0c\u800c\u662f\u8f93\u5728\u521b\u610f\u673a\u5236<\/strong>\u3002<\/p>\n<p>\u5e38\u89c1\u95ee\u9898\u5305\u62ec\uff1a<\/p>\n<p>\u8001\u677f\u4eb2\u81ea\u62cd\uff0c\u62cd\u4e24\u6761\u5c31\u6ca1\u7075\u611f\u4e86<\/p>\n<p>\u62cd\u4e00\u6b21\u7d20\u6750\uff0c\u5f53\u201c\u5e74\u5ea6\u5927\u5de5\u7a0b\u201d<\/p>\n<p>\u89c6\u9891\u8d28\u91cf\u4e0d\u9519\uff0c\u4f46<strong>\u5b8c\u5168\u4e0d\u53ef\u6301\u7eed<\/strong><\/p>\n<p>\u6ca1\u6709\u811a\u672c\u65b9\u6cd5\u8bba\uff0c\u5168\u9760\u611f\u89c9<\/p>\n<p><strong>\u800c\u6295\u653e\u8fd9\u4ef6\u4e8b\uff0c\u672c\u8d28\u4e0a\u662f\u4e2a\u201c\u6d88\u8017\u7cfb\u7edf\u201d\u3002<\/strong><\/p>\n<p>\u4f60\u6bcf\u5929\u90fd\u5728\u6d88\u8017\u7d20\u6750\uff0c\u4f46\u4f60\u6709\u6ca1\u6709\u4e00\u4e2a<strong>\u6301\u7eed\u8865\u7ed9\u7684\u7ba1\u9053<\/strong>\uff1f<\/p>\n<h3><a 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id=\"post-1515-_Toc5814_WPSOffice_Level3\"><\/a>5\u6211\u5728\u4ee3\u6295\u516c\u53f8\u6700\u6df1\u7684\u4e00\u4e2a\u4f53\u611f<\/h3>\n<p>\u4ee5\u524d\u6211\u4e5f\u4ee5\u4e3a\uff1a<\/p>\n<p>\u201c\u521b\u610f\u5c31\u662f\u627e\u4e00\u4e2a\u597d\u70b9\u5b50\u3002\u201d<\/p>\n<p>\u540e\u6765\u6211\u624d\u660e\u767d\uff1a<\/p>\n<p><strong>\u771f\u6b63\u7a00\u7f3a\u7684\uff0c\u4ece\u6765\u4e0d\u662f\u597d\u70b9\u5b50\uff0c\u800c\u662f\u201c\u7a33\u5b9a\u4ea7\u51fa\u597d\u70b9\u5b50\u7684\u7cfb\u7edf\u201d\u3002<\/strong><\/p>\n<p>\u5f53\u4e00\u4e2a\u54c1\u724c\u5177\u5907\uff1a<\/p>\n<p>\u6301\u7eed\u4ea7\u51fa\u7d20\u6750\u7684\u80fd\u529b<\/p>\n<p>\u5feb\u901f\u9a8c\u8bc1\u521b\u610f\u7684\u673a\u5236<\/p>\n<p>\u4e0d\u4f9d\u8d56\u5355\u4e00\u7206\u6b3e\u7684\u5fc3\u6001<\/p>\n<p>\u5b83\u7684\u589e\u957f\uff0c\u5c31\u4f1a\u8fdb\u5165\u4e00\u4e2a<strong>\u975e\u5e38\u7a33\u6001\u7684\u533a\u95f4<\/strong>\u3002<\/p>\n<h3><a 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id=\"post-1515-_Toc29837_WPSOffice_Level2\"><\/a><a id=\"post-1515-OLE_LINK7\"><\/a>\u6570\u636e\u5f52\u56e0\uff0c\u65e9\u5c31\u4e0d\u662f\u201c\u770b ROI\u201d\u8fd9\u4e48\u7b80<\/h3>\n<p>\u5982\u679c\u4f60\u8fd8\u505c\u7559\u5728\u4e00\u53e5\u8bdd\uff1a<\/p>\n<p>\u201c\u4eca\u5929 ROI \u884c\u4e0d\u884c\uff1f\u201d<\/p>\n<p>\u90a3\u6211\u53ef\u4ee5\u5f88\u786e\u5b9a\u5730\u8bf4\u4e00\u53e5\u2014\u2014<strong>\u4f60\u770b\u5230\u7684\uff0c\u5df2\u7ecf\u4e0d\u662f\u5e7f\u544a\u771f\u5b9e\u53d1\u751f\u7684\u6837\u5b50\u4e86\u3002<\/strong><\/p>\n<p>\u5c24\u5176\u662f\u5728 <strong>iOS14 \u4e4b\u540e<\/strong>\uff0c\u51fa\u6d77\u6295\u653e\u8fdb\u5165\u4e86\u4e00\u4e2a\u5f88\u591a\u4eba\u4e0d\u613f\u610f\u627f\u8ba4\u3001\u4f46\u5fc5\u987b\u9762\u5bf9\u7684\u73b0\u5b9e\uff1a<strong>\u6570\u636e\uff0c\u5f00\u59cb\u53d8\u5f97\u4e0d\u5b8c\u6574\u3001\u4e0d\u53ca\u65f6\u3001\u751a\u81f3\u4e0d\u8bda\u5b9e\u3002<\/strong><\/p>\n<h4><a id=\"post-1515-_Toc10974_WPSOffice_Level3\"><\/a>\u2460 \u591a\u5e73\u53f0\u89e6\u70b9\uff0c\u5df2\u7ecf\u6495\u788e\u4e86\u201c\u5355\u4e00\u5f52\u56e0\u201d\u7684\u5e7b\u60f3<\/h4>\n<p>\u4e00\u4e2a\u771f\u5b9e\u7684\u6d77\u5916\u7528\u6237\uff0c\u8def\u5f84\u5f80\u5f80\u662f\u8fd9\u6837\u7684\uff1a<\/p>\n<p>\u5728 TikTok \u5237\u5230\u4f60\u7684\u89c6\u9891<\/p>\n<p>\u6ca1\u4e70\uff0c\u8bb0\u4f4f\u4e86\u54c1\u724c<\/p>\n<p>\u8fc7\u4e24\u5929\u5728 Google \u641c\u54c1\u724c\u8bcd<\/p>\n<p>\u518d\u8fc7\u4e00\u5929\uff0c\u5728 Facebook \u770b\u5230\u91cd\u5b9a\u5411<\/p>\n<p>\u6700\u540e\u5728\u5b98\u7f51\u4e0b\u5355<\/p>\n<p>\u4f46\u4f60\u7684\u540e\u53f0\u53ef\u80fd\u663e\u793a\u7684\u662f\uff1a<\/p>\n<p>TikTok\uff1a0 \u8f6c\u5316<\/p>\n<p>Facebook\uff1a1 \u5355<\/p>\n<p>Google\uff1a\u54c1\u724c\u8bcd\u6210\u4ea4<\/p>\n<p><strong>\u90a3\u8fd9\u5355\u5230\u5e95\u662f\u8c01\u7684\u529f\u52b3\uff1f<\/strong><\/p>\n<p>\u5982\u679c\u4f60\u53ea\u76ef\u7740\u201c\u54ea\u4e2a\u6e20\u9053 ROI \u9ad8\u201d\uff0c\u4f60\u5f88\u53ef\u80fd\u4f1a\u5e72\u4e00\u4ef6\u6781\u5176\u5371\u9669\u7684\u4e8b\uff1a<strong>\u780d\u6389\u771f\u6b63\u8d1f\u8d23\u201c\u79cd\u8349\u201d\u7684\u6e20\u9053\u3002<\/strong>\u800c\u4ee3\u6295\u7684\u4ef7\u503c\u4e4b\u4e00\uff0c\u5c31\u662f\u2014\u2014<strong>\u77e5\u9053\u54ea\u4e9b\u6570\u636e\u662f\u201c\u6536\u5272\u201d\uff0c\u54ea\u4e9b\u6570\u636e\u662f\u201c\u94fa\u57ab\u201d\u3002<\/strong><\/p>\n<h4><a id=\"post-1515-_Toc11294_WPSOffice_Level3\"><\/a>\u2461 \u5ef6\u8fdf\u5f52\u56e0\uff0c\u6b63\u5728\u7cfb\u7edf\u6027\u201c\u8bef\u5bfc\u51b3\u7b56\u201d<\/h4>\n<p>\u5728\u56fd\u5185\u505a\u6295\u653e\uff0c\u5f88\u591a\u4eba\u4e60\u60ef\u7684\u662f\uff1a<\/p>\n<p>\u4eca\u5929\u6295\uff0c\u4eca\u5929\u770b\uff0c\u4eca\u5929\u8c03\u3002<\/p>\n<p>\u4f46\u5728\u6d77\u5916\uff0c\u5c24\u5176\u662f <strong>iOS \u7528\u6237<\/strong>\uff1a<\/p>\n<p>\u8f6c\u5316\u53ef\u80fd <strong>\u5ef6\u8fdf 3\u20137 \u5929<\/strong><\/p>\n<p>\u6709\u4e9b\u751a\u81f3\u66f4\u4e45<\/p>\n<p>SKAN \u56de\u4f20\u8fd8\u662f\u201c\u6a21\u7cca + \u805a\u5408 + \u5ef6\u8fdf\u201d<\/p>\n<p>\u8fd9\u610f\u5473\u7740\u4ec0\u4e48\uff1f<\/p>\n<p>\u610f\u5473\u7740\u4f60\u4eca\u5929\u770b\u5230\u7684\u201cROI \u4e0d\u884c\u201d\uff0c<strong>\u53ef\u80fd\u53ea\u662f\u8fd8\u6ca1\u56de\u4f20\u5b8c\u3002<\/strong><\/p>\n<p>\u5982\u679c\u4f60\u7528\u201c\u5f53\u5929 ROI\u201d\u53bb\u505a\u51b3\u7b56\uff1a<\/p>\n<p>\u5f88\u53ef\u80fd <strong>\u9519\u6740\u672c\u8be5\u653e\u91cf\u7684\u5e7f\u544a<\/strong><\/p>\n<p>\u4e5f\u53ef\u80fd <strong>\u7ee7\u7eed\u70e7\u4e00\u4e2a\u77ed\u671f\u597d\u770b\u3001\u957f\u671f\u65e0\u6548\u7684\u6a21\u578b<\/strong><\/p>\n<p>\u6211\u5728\u4ee3\u6295\u516c\u53f8\u89c1\u8fc7\u592a\u591a\u4f01\u4e1a\u4e3b\uff0c\u88ab\u6570\u636e\u201c\u6559\u80b2\u201d\u5230\u6000\u7591\u4eba\u751f\u3002\u4e0d\u662f\u4ed6\u4eec\u4e0d\u52aa\u529b\uff0c\u800c\u662f\u4ed6\u4eec\u7528\u7684\u662f<strong>\u5df2\u7ecf\u8fc7\u671f\u7684\u5224\u65ad\u65b9\u5f0f<\/strong>\u3002<\/p>\n<h4><a id=\"post-1515-_Toc12316_WPSOffice_Level3\"><\/a>\u2462 \u9ed1\u76d2\u53cd\u9988\u65f6\u4ee3\uff0c\u300c\u7406\u89e3\u8d8b\u52bf\u300d\u6bd4\u300c\u8ffd\u6c42\u7cbe\u51c6\u300d\u66f4\u91cd\u8981<\/h4>\n<p>\u73b0\u5728\u7684\u5e73\u53f0\uff0c\u5c24\u5176\u662f\uff1a<\/p>\n<p>Facebook \u7684\u81ea\u52a8\u5316<\/p>\n<p>TikTok \u7684\u63a8\u8350\u7cfb\u7edf<\/p>\n<p>Google \u7684 PMAX<\/p>\n<p>\u672c\u8d28\u4e0a\u90fd\u5728\u505a\u4e00\u4ef6\u4e8b\uff1a<strong>\u4e0d\u7ed9\u4f60\u5b8c\u6574\u7b54\u6848\uff0c\u53ea\u7ed9\u4f60\u4e00\u4e2a\u201c\u65b9\u5411\u611f\u201d\u3002<\/strong><\/p>\n<p>\u4f60\u518d\u4e5f\u4e0d\u53ef\u80fd\u77e5\u9053\uff1a<\/p>\n<p>\u5230\u5e95\u662f\u54ea\u4e2a\u7528\u6237<\/p>\n<p>\u770b\u4e86\u54ea\u6761\u7d20\u6750<\/p>\n<p>\u5728\u7b2c\u51e0\u6b21\u89e6\u8fbe\u65f6\u4e0b\u5355<\/p>\n<p>\u4f60\u80fd\u505a\u7684\uff0c\u53ea\u5269\u4e09\u4ef6\u4e8b\uff1a<\/p>\n<p>\u770b <strong>\u8d8b\u52bf<\/strong>\uff0c\u800c\u4e0d\u662f\u5355\u70b9<\/p>\n<p>\u770b <strong>\u7ed3\u6784<\/strong>\uff0c\u800c\u4e0d\u662f\u67d0\u6761\u5e7f\u544a<\/p>\n<p>\u770b <strong>\u5468\u671f<\/strong>\uff0c\u800c\u4e0d\u662f\u67d0\u4e00\u5929<\/p>\n<p>\u800c\u8fd9\uff0c\u6b63\u662f\u5f88\u591a\u4f01\u4e1a\u4e3b\u6700\u4e0d\u9002\u5e94\u7684\u5730\u65b9\u3002<\/p>\n<h4><a id=\"post-1515-_Toc18646_WPSOffice_Level3\"><\/a>\u2463 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id=\"post-1515-_Toc13018_WPSOffice_Level2\"><\/a>1\u3001\u81ea\u6295\u7684\u771f\u5b9e\u6210\u672c\uff1a<\/h3>\n<p><strong>\u9690\u5f62\u6210\u672c\uff0c\u5f80\u5f80\u6bd4\u4f60\u60f3\u8c61\u5f97\u9ad8\u5f97\u591a<\/strong><\/p>\n<p>\u5f88\u591a\u51fa\u6d77\u4f01\u4e1a\u4e3b\u5728\u7b97\u8d26\u65f6\uff0c\u7b2c\u4e00\u53cd\u5e94\u901a\u5e38\u53ea\u6709\u4e00\u53e5\u8bdd\uff1a\u201c\u6211\u8bf7\u4e00\u4e2a\u6295\u624b\uff0c\u4e00\u4e2a\u6708\u4e24\u4e09\u4e07\uff0c\u4e0d\u6bd4\u4ee3\u6295\u7684\u670d\u52a1\u8d39\u4fbf\u5b9c\u5417\uff1f\u201d\u8fd9\u53e5\u8bdd\u672c\u8eab\uff0c\u5e76\u4e0d\u611a\u8822\u3002\u751a\u81f3\u5728\u8d26\u9762\u4e0a\uff0c\u5b83<strong>\u770b\u8d77\u6765\u975e\u5e38\u7406\u6027<\/strong>\u3002\u4f46\u95ee\u9898\u5728\u4e8e\u8fd9\u662f\u4e00\u7b14<strong>\u6781\u4e0d\u5b8c\u6574\u3001\u4e5f\u6781\u4e0d\u771f\u5b9e\u7684\u6210\u672c\u6a21\u578b<\/strong>\u3002\u56e0\u4e3a\u4f60\u7b97\u7684\uff0c\u53ea\u662f\u201c\u5de5\u8d44\u201d\uff0c\u800c\u4e0d\u662f<strong>\u8ba9\u589e\u957f\u771f\u6b63\u8dd1\u8d77\u6765\u7684\u5168\u90e8\u4ee3\u4ef7<\/strong>\u3002<\/p>\n<h4><a id=\"post-1515-_Toc25174_WPSOffice_Level3\"><\/a>\u2460 \u4eba\u529b\u6210\u672c\uff1a<\/h4>\n<p><strong>\u4f60\u4ee5\u4e3a\u662f\u201c\u4e00\u4e2a\u6295\u624b\u201d\uff0c\u5b9e\u9645\u4e0a\u662f\u4e00\u6574\u4e2a\u5c0f\u7cfb\u7edf\uff0c<\/strong>\u5f88\u591a\u8001\u677f\u4e00\u5f00\u59cb\u7684\u8bbe\u60f3\u90fd\u662f\uff1a<\/p>\n<p>\u201c\u6211\u62db\u4e00\u4e2a\u61c2 FB \/ TikTok \u7684\u4eba\uff0c\u8ba9\u4ed6\u8d1f\u8d23\u6295\u653e\u5c31\u884c\u4e86\u3002\u201d<\/p>\n<p>\u5f88\u5feb\u4f60\u5c31\u4f1a\u53d1\u73b0\u4e00\u4e2a\u6b8b\u9177\u73b0\u5b9e\uff1a<\/p>\n<ul>\n<li>\n    \u6295\u624b \u2260 \u7d20\u6750<\/li>\n<li>\n    \u6295\u624b \u2260 \u6570\u636e\u5206\u6790<\/li>\n<li>\n    \u6295\u624b \u2260 \u843d\u5730\u9875\u8f6c\u5316<\/li>\n<li>\n    \u6295\u624b \u2260 \u6280\u672f\u914d\u7f6e<\/li>\n<li>\n    \u6295\u624b \u2260 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\u521b\u610f\u751f\u4ea7\u6210\u672c\uff1a<\/h4>\n<p><strong>\u8fd9\u662f\u6700\u5bb9\u6613\u88ab\u4f01\u4e1a\u4e3b\u4f4e\u4f30\u7684\u4e00\u5757\uff0c<\/strong>\u5728 TT \/ FB \u65f6\u4ee3\uff0c\u6709\u4e00\u4e2a\u4f60\u5fc5\u987b\u9762\u5bf9\u7684\u4e8b\u5b9e\uff1a<\/p>\n<p><strong>80% \u7684\u7d20\u6750\uff0c\u6ce8\u5b9a\u662f\u4e3a\u201c\u5b66\u4e60\u671f\u201d\u800c\u6b7b\u7684\u3002<\/strong>\u4f46\u5728\u4f01\u4e1a\u4e3b\u7684\u9884\u7b97\u8868\u91cc\uff0c\u8fd9\u4e00\u884c\u5f80\u5f80\u662f\u7f3a\u5931\u7684\u3002\u4f60\u771f\u6b63\u4ed8\u51fa\u7684\u521b\u610f\u6210\u672c\u5305\u62ec\uff1a\u811a\u672c\u7684\u601d\u8003\u65f6\u95f4\uff08\u5f80\u5f80\u662f\u6700\u8d35\u7684\uff09\uff0c\u62cd\u6444\u6210\u672c\uff08\u8bbe\u5907\u3001\u4eba\u3001\u573a\u5730\uff09\uff0c\u526a\u8f91\u4e0e\u4fee\u6539\uff0c\u4e0a\u7ebf\u540e\u7684\u6d4b\u8bd5\u5931\u8d25\u7387\u3002\u73b0\u5b9e\u5f80\u5f80\u662f\uff1a\u62cd\u4e86 10 \u6761\uff0c\u7cfb\u7edf\u53ea\u201c\u770b\u5f97\u61c2\u201d1\u20132 \u6761\uff0c\u5269\u4e0b\u7684\uff0c\u5168\u90fd\u6ca1\u6709\u7ed9\u4f60\u4efb\u4f55\u53cd\u9988\uff0c\u8fd9\u4e9b\u94b1\u4e0d\u4f1a\u4f53\u73b0\u5728\u201c\u5e7f\u544a\u6d88\u8017\u201d\u91cc\uff0c\u4f46<strong>\u6bcf\u4e00\u5206\uff0c\u90fd\u662f\u73b0\u91d1\u6d41\u5728\u71c3\u70e7<\/strong>\u3002\u5728\u8fd9\u91cc\u5982\u679c\u6709\u76f8\u4f3c\u7c7b\u76ee\u7684\u6295\u653e\uff0c\u4ed6\u4f1a\u9488\u5bf9\u4f60\u7684\u4ea7\u54c1\u518d\u4f17\u591a\u7684\u7206\u70b9\u89c6\u9891\u4e2d\u5e2e\u4f60\u53d6\u7126\uff0c\u7136\u540e\u5e2e\u4f60\u5207\u7247\uff0c\u8fd9\u90e8\u5206\u4f1a\u63d0\u5347\u4f60\u524d\u671f\u521b\u610f\u65b9\u5411\u7684\u51c6\u786e\u6027\u3002<\/p>\n<h4><a id=\"post-1515-_Toc10574_WPSOffice_Level3\"><\/a>\u2462 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\u7ed3\u6784\u662f\u5426\u5408\u7406\uff0c\u50cf\u7d20 \/ \u57df\u540d \/ \u4e8b\u4ef6\u662f\u5426\u5e72\u51c0\uff0c\u5f00\u6237\u8def\u5f84\u662f\u5426\u5b89\u5168\uff0c\u6d77\u5916\u652f\u4ed8\u662f\u5426\u7a33\u5b9a\uff0c\u98ce\u63a7\u4e0e\u8d26\u53f7\u9694\u79bb\u662f\u5426\u5230\u4f4d\u3002\u8fd9\u4e9b\u4e1c\u897f\uff0c\u4e0d\u662f\u201c\u6162\u6162\u6765\u201d\u7684\u95ee\u9898\u3002\u4e00\u65e6\u51fa\u4e8b\uff0c\u4e0d\u662f ROI \u4f4e\u4e00\u70b9\uff0c\u800c\u662f\u2014\u2014<strong>\u76f4\u63a5\u505c\u6446<\/strong>\u3002<\/p>\n<h4><a id=\"post-1515-_Toc20343_WPSOffice_Level3\"><\/a>\u2463 \u6700\u6602\u8d35\u7684\u4e00\u9879\uff1a<\/h4>\n<p><strong>\u8bd5\u9519\u6210\u672c\uff08\u800c\u4e14\u662f\u65f6\u95f4 \u00d7 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id=\"post-1515-_Toc21698_WPSOffice_Level2\"><\/a>2\u4ee3\u6295\u7684\u6210\u672c\u672c\u8d28\uff1a\u4e0d\u662f\u670d\u52a1\u8d39\uff0c\u800c\u662f\u300c\u65f6\u95f4 \u00d7 \u786e\u5b9a\u6027\u300d<\/h2>\n<p>\u5f88\u591a\u4f01\u4e1a\u4e3b\u4e00\u542c\u5230\u201c\u4ee3\u6295\u201d\uff0c\u7b2c\u4e00\u53cd\u5e94\u51e0\u4e4e\u90fd\u662f\u4e00\u6837\u7684\uff1a\u201c\u8981\u7ed9 service fee\uff0c\u611f\u89c9\u4e0d\u5212\u7b97\u3002\u201d\u8fd9\u662f\u4e00\u79cd<strong>\u975e\u5e38\u6b63\u5e38\u3001\u4e5f\u975e\u5e38\u4f01\u4e1a\u4e3b\u89c6\u89d2\u7684\u76f4\u89c9\u53cd\u5e94<\/strong>\u3002\u56e0\u4e3a\u5728\u8d26\u9762\u4e0a\uff0c\u4ee3\u6295\u770b\u8d77\u6765\u50cf\u662f<strong>\u4e00\u7b14\u201c\u989d\u5916\u652f\u51fa\u201d<\/strong>\u3002\u4f46\u5982\u679c\u4f60\u771f\u7684\u628a\u4ee3\u6295\u62c6\u5f00\u6765\u770b\uff0c\u4f60\u4f1a\u53d1\u73b0\u4e00\u4e2a\u88ab\u957f\u671f\u5ffd\u7565\u7684\u4e8b\u5b9e\uff1a<\/p>\n<p><strong>\u4ee3\u6295\u771f\u6b63\u5356\u7684\uff0c\u4ece\u6765\u4e0d\u662f\u201c\u64cd\u4f5c\u201d\uff0c\u800c\u662f\u201c\u65f6\u95f4\u538b\u7f29 + \u4e0d\u786e\u5b9a\u6027\u7684\u51cf\u5c11\u201d\u3002<\/strong><\/p>\n<h3><a id=\"post-1515-_Toc911_WPSOffice_Level2\"><\/a>\u2460 \u4f01\u4e1a\u4e3b\u771f\u6b63\u7126\u8651\u7684\uff0c\u5176\u5b9e\u4e0d\u662f\u201c\u8d35\u201d\uff0c\u800c\u662f\u201c\u4e0d\u786e\u5b9a\u201d<\/h3>\n<p>\u7ad9\u5728\u4f01\u4e1a\u4e3b\u7684\u4f4d\u7f6e\u4e0a\uff0c\u4f60\u771f\u6b63\u6015\u7684\u5f80\u5f80\u4e0d\u662f\u82b1\u94b1\uff0c\u800c\u662f\uff1a\u4eca\u5929\u82b1\u4e86\u94b1\uff0c\u660e\u5929\u8fd8\u662f\u4e0d\u77e5\u9053\u65b9\u5411\u5bf9\u4e0d\u5bf9\uff0c\u540e\u5929\u8fd8\u5728\u6000\u7591\u8981\u4e0d\u8981\u7ee7\u7eed\u70e7\uff0c\u8fd9\u79cd\u72b6\u6001\uff0c<strong>\u624d\u662f\u6700\u6d88\u8017\u4eba\u7684<\/strong>\u3002<\/p>\n<p>\u4f60\u4f1a\u53d1\u73b0\uff0c\u5f88\u591a\u4f01\u4e1a\u4e3b\u5634\u4e0a\u8bf4\u201c\u4ee3\u6295\u8d35\u201d\uff0c\u4f46\u771f\u6b63\u8ba9\u4ed6\u4eec\u7761\u4e0d\u7740\u7684\uff0c\u662f\u8fd9\u51e0\u4e2a\u95ee\u9898\uff1a<\/p>\n<ul>\n<li>\n    \u73b0\u5728\u8fd9\u4e2a\u65b9\u5411\uff0c\u5230\u5e95\u6709\u6ca1\u6709\u620f\uff1f<\/li>\n<li>\n    \u662f\u4ea7\u54c1\u4e0d\u884c\uff0c\u8fd8\u662f\u6295\u653e\u6ca1\u8dd1\u51fa\u6765\uff1f<\/li>\n<li>\n    \u662f\u8be5\u52a0\u9884\u7b97\uff0c\u8fd8\u662f\u8be5\u6b62\u635f\uff1f<\/li>\n<li>\n    \u6211\u662f\u5728\u201c\u5b66\u4e60\u671f\u201d\uff0c\u8fd8\u662f\u5728\u201c\u6162\u6027\u6d41\u8840\u201d\uff1f<\/li>\n<\/ul>\n<p>\u800c<strong>\u6210\u719f\u4ee3\u6295\u5b58\u5728\u7684\u7b2c\u4e00\u4e2a\u4ef7\u503c<\/strong>\uff0c\u4e0d\u662f\u66ff\u4f60\u8d5a\u94b1\uff0c\u800c\u662f<strong>\u5e2e\u4f60\u66f4\u65e9\u5730\u56de\u7b54\u8fd9\u4e9b\u95ee\u9898<\/strong>\u3002<\/p>\n<h3><a id=\"post-1515-_Toc30919_WPSOffice_Level2\"><\/a>\u2461 \u6210\u719f\u4ee3\u6295\u4ea4\u4ed8\u7684\uff0c\u4ece\u6765\u4e0d\u662f\u201c\u70b9\u5e7f\u544a\u201d\uff0c\u800c\u662f\u4e00\u5957\u88ab\u9a8c\u8bc1\u8fc7\u7684\u5224\u65ad\u6a21\u578b<\/h3>\n<p>\u4e00\u4e2a\u771f\u6b63\u6210\u719f\u7684\u4ee3\u6295\u56e2\u961f\uff0c\u4ea4\u4ed8\u7684\u901a\u5e38\u5305\u62ec\uff1a<\/p>\n<p><strong>\u5df2\u88ab\u591a\u884c\u4e1a\u3001\u591a\u8d26\u6237\u9a8c\u8bc1\u8fc7\u7684\u6295\u653e\u6a21\u578b<\/strong><\/p>\n<p>\u5bf9\u54ea\u4e9b\u521b\u610f\u65b9\u5411\u201c\u503c\u5f97\u6d4b\u8bd5\u201d\u3001\u54ea\u4e9b\u201c\u4e00\u770b\u5c31\u6ca1\u620f\u201d\u7684\u7ecf\u9a8c\u5224\u65ad<\/p>\n<p>\u4e00\u5957\u6e05\u6670\u7684\u6d4b\u8bd5\u8282\u594f\uff1a<\/p>\n<ul>\n<li>\n    \u4ec0\u4e48\u65f6\u5019\u8be5\u5c0f\u70e7<\/li>\n<li>\n    \u4ec0\u4e48\u65f6\u5019\u8be5\u653e\u91cf<\/li>\n<li>\n    \u4ec0\u4e48\u65f6\u5019\u8be5\u679c\u65ad\u6b62\u635f<\/li>\n<li>\n    \u5bf9\u5e73\u53f0\u89c4\u5219\u7684<strong>\u808c\u8089\u8bb0\u5fc6<\/strong>\uff1a<\/li>\n<li>\n    \u54ea\u4e9b\u884c\u4e3a\u662f\u201c\u7cfb\u7edf\u4f1a\u7ed9\u4f60\u65f6\u95f4\u7684\u201d<\/li>\n<li>\n    \u54ea\u4e9b\u884c\u4e3a\u662f\u201c\u5fc5\u5c01\u3001\u5fc5\u6b7b\u7684\u201d<\/li>\n<\/ul>\n<p>\u8fd9\u4e9b\u4e1c\u897f\uff0c<strong>\u4e0d\u662f PPT \u4e0a\u5b66\u6765\u7684<\/strong>\uff0c\u800c\u662f<strong>\u5728\u65e0\u6570\u9884\u7b97\u3001\u8d26\u53f7\u3001\u5ba2\u6237\u8eab\u4e0a\u53cd\u590d\u649e\u51fa\u6765\u7684\u7ed3\u679c<\/strong>\u3002<\/p>\n<h3><a id=\"post-1515-_Toc5814_WPSOffice_Level2\"><\/a>\u2462 \u4ee3\u6295\u771f\u6b63\u5e2e\u4f60\u7701\u6389\u7684\uff0c\u662f\u300c3\u20136 \u4e2a\u6708\u7684\u6df7\u6c8c\u671f\u300d<\/h3>\n<p>\u4f01\u4e1a\u4e3b\u81ea\u6295\uff0c\u6700\u5e38\u89c1\u7684\u4e00\u6761\u8def\u5f84\u662f\uff1a<\/p>\n<p>\u524d 1\u20132 \u4e2a\u6708\uff1a\u201c\u5148\u5b66\u5b66\u5e73\u53f0\u89c4\u5219\uff0c\u6162\u6162\u8dd1\u8dd1\u770b\u201d<\/p>\n<p>\u63a5\u4e0b\u6765 3\u20136 \u4e2a\u6708\uff1a\u201c\u597d\u50cf\u6709\u70b9\u611f\u89c9\uff0c\u4f46\u53c8\u4e0d\u786e\u5b9a\u662f\u4e0d\u662f\u5bf9\u201d<\/p>\n<p>\u518d\u5f80\u540e\uff1a\u201c\u7ec8\u4e8e\u8dd1\u987a\u4e00\u70b9\uff0c\u4f46\u5e02\u573a\u548c\u5e73\u53f0\u5df2\u7ecf\u53d8\u4e86\u201d<\/p>\n<p>\u800c\u5728\u4e00\u4e2a\u6210\u719f\u7684\u4ee3\u6295\u4f53\u7cfb\u91cc\uff0c\u76ee\u6807\u5f80\u5f80\u975e\u5e38\u660e\u786e\uff1a<\/p>\n<p><strong>\u4e0d\u662f\u201c\u4e00\u5b9a\u505a\u6210\u201d\uff0c\u800c\u662f\u5c3d\u53ef\u80fd\u5feb\u5730\u5224\u65ad\uff1a\u503c\u4e0d\u503c\u5f97\u7ee7\u7eed\u505a\u3002<\/strong><\/p>\n<p>\u5f88\u591a\u597d\u7684\u4ee3\u6295\uff0c\u80fd\u5728 <strong>1\u20132 \u5468\u5185<\/strong> 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id=\"post-1515-_Toc15328_WPSOffice_Level3\"><\/a>3\ufe0f\u771f\u6b63\u7684\u5dee\u5f02\u70b9\uff1a\u7a33\u5b9a\u6027\u4e0e\u53ef\u590d\u5236\u6027\uff0c\u624d\u662f\u751f\u6b7b\u7ebf<\/h3>\n<p>\u5f88\u591a\u4f01\u4e1a\u4e3b\u4f1a\u8ddf\u6211\u8bf4\u4e00\u53e5\u8bdd\uff1a\u201c\u6211\u4eec\u4e0d\u662f\u6295\u4e0d\u8d77\u6765\uff0c\u662f\u6295\u7740\u6295\u7740\u5c31\u4e0d\u884c\u4e86\u3002\u201d<\/p>\n<p>\u8fd9\u53e5\u8bdd\uff0c\u5176\u5b9e\u5df2\u7ecf\u628a<strong>\u81ea\u6295\u6700\u5927\u7684\u98ce\u9669<\/strong>\u8bf4\u51fa\u6765\u4e86\u3002\u81ea\u6295\u6700\u5bb9\u6613\u51fa\u73b0\u7684\u95ee\u9898\uff0c\u4ece\u6765\u4e0d\u662f\u201c\u5b8c\u5168\u8dd1\u4e0d\u901a\u201d\uff0c\u800c\u662f\u4e00\u4e2a\u66f4\u9690\u853d\u3001\u4e5f\u66f4\u81f4\u547d\u7684\u7ed3\u6784\u6027\u95ee\u9898\uff1a\u8d77\u5f97\u6765\uff0c\u7a33\u4e0d\u4f4f\uff0c\u4e00\u6362\u4eba\u5c31\u5d29\u3002<\/p>\n<h4><a id=\"post-1515-_Toc3751_WPSOffice_Level3\"><\/a>\u4e3a\u4ec0\u4e48\u81ea\u6295\u5929\u7136\u4e0d\u7a33\u5b9a\uff1f<\/h4>\n<p>\u56e0\u4e3a\u5927\u591a\u6570\u81ea\u6295\uff0c\u672c\u8d28\u4e0a\u662f\uff1a<strong>\u628a\u6574\u4e2a\u589e\u957f\u7cfb\u7edf\uff0c\u538b\u5728\u67d0\u4e00\u4e2a\u4eba\u8eab\u4e0a\u3002<\/strong>\u8fd9\u4e2a\u4eba\u53ef\u80fd\u662f\uff1a\u4e00\u4e2a\u7ecf\u9a8c\u4e0d\u9519\u7684\u6295\u624b\u3001\u4e00\u4e2a\u201c\u5f88\u62fc\u201d\u7684\u8d1f\u8d23\u4eba\u3001\u751a\u81f3\u662f\u8001\u677f\u81ea\u5df1\u3002\u5728\u77ed\u671f\u5185\uff0c\u8fd9\u6837\u7684\u7ed3\u6784<strong>\u770b\u8d77\u6765\u6548\u7387\u6781\u9ad8<\/strong>\uff1a\u51b3\u7b56\u5feb\u3001\u6c9f\u901a\u5c11\u3001\u6210\u672c\u4f4e\u3002\u4f46\u5b83\u7684\u95ee\u9898\u662f\uff1a<strong>\u4e00\u65e6\u51fa\u73b0\u53d8\u91cf\uff0c\u7cfb\u7edf\u5c31\u4f1a\u6574\u4f53\u5931\u63a7\u3002<\/strong>\u8fd9\u4e9b\u53d8\u91cf\u5305\u62ec\u4f46\u4e0d\u9650\u4e8e\uff1a\u6295\u624b\u72b6\u6001\u4e0b\u6ed1\u3001\u521b\u610f\u67af\u7aed\u3001\u5e73\u53f0\u89c4\u5219\u53d8\u5316\u3001\u7d20\u6750\u8fde\u7eed\u51e0\u8f6e\u5931\u8d25\u3001\u6295\u624b\u79bb\u804c \/ \u4f11\u5047 \/ \u5fc3\u6001\u5d29\u3002<\/p>\n<p>\u4f60\u4f1a\u53d1\u73b0\u4e00\u4ef6\u5f88\u6b8b\u9177\u7684\u4e8b\uff1a<strong>\u4e0d\u662f\u6a21\u578b\u4e0d\u884c\uff0c\u662f\u201c\u4eba\u201d\u625b\u4e0d\u4f4f\u4e86\u3002<\/strong>\u800c\u5e7f\u544a\u7cfb\u7edf\uff0c\u662f\u4e00\u4e2a<strong>\u4e0d\u5141\u8bb8\u957f\u671f\u9760\u610f\u5fd7\u529b\u8fd0\u884c\u7684\u7cfb\u7edf<\/strong>\u3002<\/p>\n<h4><a id=\"post-1515-_Toc28738_WPSOffice_Level3\"><\/a>\u4ee3\u6295\u771f\u6b63\u7684\u4ef7\u503c\uff0c\u4e0d\u5728\u201c\u6295\u5f97\u591a\u731b\u201d\uff0c\u800c\u5728\u201c\u4e0d\u5bb9\u6613\u7ffb\u8f66\u201d<\/h4>\n<p>\u6210\u719f\u7684\u4ee3\u6295\uff0c\u66f4\u50cf\u4e00\u4e2a<strong>\u5de5\u7a0b\u7cfb\u7edf<\/strong>\uff0c\u800c\u4e0d\u662f\u4e00\u4e2a\u201c\u9ad8\u624b\u8868\u6f14\u201d\u3002<\/p>\n<p>\u5b83\u901a\u5e38\u5177\u5907\u51e0\u4e2a\u7279\u5f81\uff1a<\/p>\n<ul>\n<li>\n    \u6709 SOP\uff0c\u800c\u4e0d\u662f\u9760\u611f\u89c9<\/li>\n<li>\n    \u6709\u6d4b\u8bd5\u6846\u67b6\uff0c\u800c\u4e0d\u662f\u4e34\u65f6\u8d77\u610f<\/li>\n<li>\n    \u6709\u5bb9\u9519\u7a7a\u95f4\uff0c\u800c\u4e0d\u662f\u4e00\u628a\u68ad\u54c8<\/li>\n<li>\n    \u6709\u590d\u76d8\u673a\u5236\uff0c\u800c\u4e0d\u662f\u4e8b\u540e\u7529\u9505<\/li>\n<\/ul>\n<p>\u5b83\u7684\u76ee\u6807\u4ece\u6765\u4e0d\u662f\uff1a\u201c\u8fd9\u4e00\u6761\u5e7f\u544a\u4e00\u5b9a\u8981\u7206\u3002\u201d\u800c\u662f\uff1a<strong>\u201c\u5373\u4f7f\u8fd9\u4e00\u8f6e\u4e0d\u7206\uff0c\u7cfb\u7edf\u4e5f\u4e0d\u4f1a\u6b7b\u3002\u201d<\/strong>\u8fd9\u70b9\u975e\u5e38\u91cd\u8981\u3002<\/p>\n<p>\u56e0\u4e3a\u5728\u771f\u5b9e\u5546\u4e1a\u4e16\u754c\u91cc\uff1a<\/p>\n<ul>\n<li>\n    \u7206\u6b3e\u662f\u5076\u7136<\/li>\n<li>\n    \u7a33\u5b9a\u624d\u662f\u5e38\u6001<\/li>\n<li>\n    \u6d3b\u5f97\u4e45\uff0c\u624d\u80fd\u7b49\u5230\u4e0b\u4e00\u6b21\u673a\u4f1a<\/li>\n<\/ul>\n<h4><a id=\"post-1515-_Toc6095_WPSOffice_Level3\"><\/a>\u53ef\u590d\u5236\u6027\uff0c\u624d\u662f\u89c4\u6a21\u5316\u7684\u524d\u63d0<\/h4>\n<p>\u8fd8\u6709\u4e00\u4e2a\u5f88\u591a\u4f01\u4e1a\u4e3b\u5728\u65e9\u671f<strong>\u5f88\u5c11\u610f\u8bc6\u5230\u7684\u95ee\u9898<\/strong>\uff1a\u4f60\u73b0\u5728\u6295\u5f97\u4e0d\u9519\uff0c\u8fd9\u4e2a\u7ed3\u679c<strong>\u80fd\u4e0d\u80fd\u590d\u5236\u5230\u4e0b\u4e00\u4e2a\u4eba\u3001\u4e0b\u4e00\u4e2a\u4ea7\u54c1\u3001\u4e0b\u4e00\u4e2a\u5e02\u573a\uff1f<\/strong><\/p>\n<p>\u81ea\u6295\u4f53\u7cfb\u91cc\uff0c\u5e38\u89c1\u7684\u60c5\u51b5\u662f\uff1aA \u6295\u624b\u80fd\u8dd1B 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id=\"post-1515-_Toc28031_WPSOffice_Level3\"><\/a>\u8fd9\u4e5f\u662f\u4e3a\u4ec0\u4e48\uff1a\u5f88\u591a\u516c\u53f8\u4e0d\u662f\u201c\u88ab\u5e02\u573a\u6dd8\u6c70\u201d\uff0c\u800c\u662f\u201c\u88ab\u81ea\u5df1\u62d6\u57ae\u201d<\/h4>\n<p>\u4ed6\u4eec\u7684\u95ee\u9898\u5f80\u5f80\u4e0d\u662f\uff1a\u4ea7\u54c1\u592a\u5dee\uff0c\u5e02\u573a\u592a\u5c0f\u3002\u800c\u662f\u7cfb\u7edf\u4e0d\u7a33\uff0c\u51b3\u7b56\u9760\u60c5\u7eea\uff0c\u6210\u8d25\u7cfb\u4e8e\u4e00\u4eba\uff0c\u589e\u957f\u4e00\u65e6\u8fdb\u5165\u89c4\u6a21\u9636\u6bb5\uff0c<strong>\u7a33\u5b9a\u6027\u672c\u8eab\uff0c\u5c31\u662f\u7ade\u4e89\u529b\u3002<\/strong><\/p>\n<p><strong>\u8fd9\u4e00\u70b9\u603b\u7ed3\u4e00\u53e5\u8bdd\u5c31\u662f\uff1a<\/strong>\u81ea\u6295\u8ffd\u6c42\u7684\u662f\u201c\u5f53\u4e0b\u6548\u7387\u201d\uff0c\u4ee3\u6295\u771f\u6b63\u63d0\u4f9b\u7684\uff0c\u662f\u201c\u7cfb\u7edf\u7a33\u5b9a\u6027\u4e0e\u53ef\u590d\u5236\u6027\u201d\u3002\u8fd9\u4e5f\u662f\u4e3a\u4ec0\u4e48\uff0c\u5f53\u4f60\u7ad9\u5728\u66f4\u957f\u671f\u89c6\u89d2\u770b\uff0c\u5f88\u591a\u201c\u770b\u8d77\u6765\u66f4\u8d35\u201d\u7684\u4ee3\u6295\u65b9\u6848\uff0c\u53cd\u800c\u5728<strong>\u98ce\u9669\u3001\u65f6\u95f4\u3001\u7ec4\u7ec7\u6210\u672c\u4e0a\u66f4\u4fbf\u5b9c<\/strong>\u3002<\/p>\n<h3><a id=\"post-1515-_Toc13081_WPSOffice_Level3\"><\/a><a id=\"post-1515-OLE_LINK9\"><\/a>4\u5728\u505a\u9009\u62e9\u4e4b\u524d\uff0c\u4f60\u5fc5\u987b\u8bda\u5b9e\u56de\u7b54\u81ea\u5df1\u7684 5 \u4e2a\u95ee\u9898<\/h3>\n<p>\u5728\u6211\u63a5\u89e6\u8fc7\u7684\u51fa\u6d77\u9879\u76ee\u91cc\uff0c\u771f\u6b63\u505a\u51fa\u6b63\u786e\u9009\u62e9\u7684\u4f01\u4e1a\u4e3b\uff0c\u4ece\u6765\u4e0d\u662f<strong>\u66f4\u6709\u94b1\u7684<\/strong>\uff0c<\/p>\n<p>\u800c\u662f<strong>\u66f4\u6e05\u695a\u81ea\u5df1\u5904\u5728\u4ec0\u4e48\u9636\u6bb5\u7684<\/strong>\u3002<\/p>\n<p>\u5982\u679c\u4f60\u73b0\u5728\u6b63\u5728\u7ea0\u7ed3\uff1a\u300c\u8981\u4e0d\u8981\u81ea\u6295\uff1f\u8981\u4e0d\u8981\u627e\u4ee3\u6295\uff1f\u300d\u5728\u505a\u4efb\u4f55\u51b3\u5b9a\u4e4b\u524d\uff0c\u6211\u5efa\u8bae\u4f60\u5148\u505c\u4e0b\u6765\uff0c\u8ba4\u771f\u95ee\u81ea\u5df1\u4e0b\u9762\u8fd9 5 \u4e2a\u95ee\u9898\u3002<\/p>\n<p><a id=\"post-1515-_Toc19260_WPSOffice_Level3\"><\/a><strong>\u7b2c\u4e00\u4e2a\u95ee\u9898\uff1a<\/strong><\/p>\n<p>\u5982\u679c\u4f60\u8fde\u201c\u8fd9\u4e2a\u4ea7\u54c1\u6709\u6ca1\u6709\u89c4\u6a21\u6f5c\u529b\u201d\u90fd\u8fd8\u6ca1\u9a8c\u8bc1\u6e05\u695a\uff0c\u5374\u5df2\u7ecf\u5728\u642d\u56e2\u961f\u3001\u5efa\u6295\u653e\u7cfb\u7edf\uff0c\u90a3\u4f60\u4e0d\u662f\u5728\u589e\u957f\uff0c\u4f60\u662f\u5728\u63d0\u524d\u6d88\u8017\u672a\u6765\u7684\u73b0\u91d1\u6d41\u3002<\/p>\n<p>\u9a8c\u8bc1\u9636\u6bb5\uff0c\u6700\u6015\u7684\u662f\uff1a\u7cfb\u7edf\u592a\u91cd\u3001\u8282\u594f\u592a\u6162\u3002<\/p>\n<p><a id=\"post-1515-_Toc20783_WPSOffice_Level3\"><\/a><strong>\u7b2c\u4e8c\u4e2a\u95ee\u9898\uff1a<\/strong><\/p>\n<p>\u8fd9\u662f\u4e00\u4e2a\u6781\u5c11\u6709\u4eba\u613f\u610f\u6b63\u9762\u56de\u7b54\u7684\u95ee\u9898\u3002\u4f46\u5b83\u51b3\u5b9a\u4e86\u4f60\u6709\u6ca1\u6709\u8d44\u683c\u201c\u6162\u6162\u8bd5\u201d\u3002<\/p>\n<p>\u5f88\u591a\u4f01\u4e1a\u4e3b\u7684\u95ee\u9898\u4e0d\u662f\u6295\u653e\u80fd\u529b\uff0c\u800c\u662f<strong>\u5fc3\u7406\u548c\u73b0\u91d1\u6d41\u90fd\u4e0d\u5141\u8bb8\u4ed6\u51b7\u9759\u8bd5\u9519\u3002<\/strong><\/p>\n<p>\u5982\u679c\u4f60\u4e00\u770b\u5230\u6570\u636e\u6ce2\u52a8\u5c31\u7126\u8651\u3001\u5c31\u60f3\u4e71\u52a8\uff0c\u90a3\u81ea\u6295\uff0c\u53cd\u800c\u4f1a\u653e\u5927\u4f60\u7684\u4e0d\u7406\u6027\u3002<\/p>\n<p><a id=\"post-1515-_Toc30892_WPSOffice_Level3\"><\/a><strong>\u7b2c\u4e09\u4e2a\u95ee\u9898\uff1a<\/strong><\/p>\n<p>\u4e0d\u662f\u201c\u5076\u5c14\u62cd\u4e24\u6761\u89c6\u9891\u201d\uff0c\u800c\u662f\u6709\u6ca1\u6709\u811a\u672c\u65b9\u6cd5\u8bba\uff1f\u6709\u6ca1\u6709\u7a33\u5b9a\u62cd\u6444\u4e0e\u526a\u8f91\u80fd\u529b\uff1f\u6709\u6ca1\u6709\u6d4b\u8bd5\u8282\u594f\uff1f\u6709\u6ca1\u6709\u63a5\u53d7\u201c80% \u7d20\u6750\u90fd\u4f1a\u5931\u8d25\u201d\u7684\u5fc3\u7406\u9884\u671f\u3002\u5982\u679c\u6ca1\u6709\uff0c\u90a3\u4f60\u672c\u8d28\u4e0a\u662f\u5728\u7528\u4e00\u4e2a<strong>\u4f4e\u9891\u7cfb\u7edf<\/strong>\uff0c\u53bb\u5bf9\u6297\u4e00\u4e2a<strong>\u9ad8\u9891\u6d88\u8017\u7684\u5e7f\u544a\u5e73\u53f0<\/strong>\u3002\u8fd9\u662f\u7ed3\u6784\u6027\u5931\u8d25\u3002<\/p>\n<p><a id=\"post-1515-_Toc10470_WPSOffice_Level3\"><\/a><strong>\u7b2c\u56db\u4e2a\u95ee\u9898\uff1a<\/strong><\/p>\n<p>\u8fd9\u662f\u81ea\u6295\u6700\u5e38\u89c1\u3001\u4e5f\u6700\u9690\u853d\u7684\u98ce\u9669\u3002\u5f88\u591a\u6240\u8c13\u7684\u201c\u81ea\u6295\u6210\u529f\u201d\uff0c\u672c\u8d28\u4e0a\u662f<strong>\u67d0\u4e00\u4e2a\u4eba\u6491\u4f4f\u4e86\u7cfb\u7edf<\/strong>\u3002<\/p>\n<p>\u4e00\u65e6\u8fd9\u4e2a\u4eba\u8d70\u4e86\uff0c\u6240\u6709\u7ecf\u9a8c\u3001\u611f\u89c9\u3001\u8282\u594f\uff0c\u90fd\u4f1a\u968f\u4e4b\u6d88\u5931\u3002<\/p>\n<p>\u5982\u679c\u4f60\u7684\u589e\u957f\u4f9d\u8d56\u7684\u662f\u67d0\u4e2a\u4eba\u7684\u72b6\u6001\uff0c\u800c\u4e0d\u662f\u4e00\u5957\u53ef\u590d\u7528\u7684\u6d41\u7a0b\uff0c\u90a3\u4f60\u62e5\u6709\u7684\u4e0d\u662f\u7cfb\u7edf\uff0c\u800c\u662f\u4e00\u6839\u968f\u65f6\u4f1a\u65ad\u7684\u94a2\u4e1d\u3002<\/p>\n<p><a id=\"post-1515-_Toc27669_WPSOffice_Level3\"><\/a><strong>\u7b2c\u4e94\u4e2a\u95ee\u9898\uff1a<\/strong><\/p>\n<p>\u8fd9\u662f\u6700\u672c\u8d28\u7684\u4e00\u95ee\u3002\u5982\u679c\u4f60\u94b1\u7d27\u3001\u4f46\u65f6\u95f4\u5145\u88d5\uff0c\u53ef\u4ee5\u6162\u6162\u8bd5\uff0c\u5982\u679c\u4f60\u94b1\u4e0d\u7b97\u5c11\uff0c\u4f46\u65f6\u95f4\u7a97\u53e3\u6781\u5176\u6709\u9650\uff0c\u90a3\u4f60\u7f3a\u7684\uff0c\u5f80\u5f80\u4e0d\u662f\u201c\u66f4\u4fbf\u5b9c\u7684\u65b9\u6848\u201d\uff0c\u800c\u662f<strong>\u66f4\u5feb\u3001\u66f4\u786e\u5b9a\u7684\u5224\u65ad\u7ed3\u679c<\/strong>\u3002\u800c\u8fd9\uff0c\u6070\u6070\u662f\u6210\u719f\u4ee3\u6295\u6700\u6838\u5fc3\u7684\u4ef7\u503c\u3002<\/p>\n<p>\u5982\u679c\u4f60\u53d1\u73b0\uff0c\u8fd9 5 \u4e2a\u95ee\u9898\u4f60\u4e00\u4e2a\u90fd\u7b54\u4e0d\u4e0a\u6765\uff0c\u90a3\u4f60\u5176\u5b9e\u5df2\u7ecf\u5728\u7528\u300c\u81ea\u6295\u300d\uff0c<\/p>\n<p>\u505a\u4e00\u4ef6<strong>\u5e76\u4e0d\u9002\u5408\u81ea\u6295\u7684\u4e8b<\/strong>\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th><a id=\"post-1515-OLE_LINK10\"><\/a><strong>\u7ef4\u5ea6<\/strong><\/th>\n<th><strong>\u66f4\u9002\u5408\u81ea\u6295\u7684\u72b6\u6001<\/strong><\/th>\n<th><strong>\u66f4\u9002\u5408\u4ee3\u6295\u7684\u72b6\u6001<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>\u6240\u5904\u9636\u6bb5<\/strong><\/td>\n<td>\n  \u6a21\u578b\u5df2\u7ecf\u8dd1\u901a\u77e5\u9053\u4ec0\u4e48\u7d20\u6750\u3001\u4ec0\u4e48\u4ea7\u54c1\u3001\u4ec0\u4e48\u6e20\u9053\u80fd\u8d5a\u94b1<\/td>\n<td>\n  \u8fd8\u5728\u9a8c\u8bc1\u671f \/ \u60f3\u5feb\u901f\u653e\u91cf\u4e0d\u786e\u5b9a\u65b9\u5411\u5bf9\u4e0d\u5bf9<\/td>\n<\/tr>\n<tr>\n<td><strong>\u6838\u5fc3\u76ee\u6807<\/strong><\/td>\n<td>\n  \u63d0\u9ad8\u6548\u7387\u3001\u964d\u4f4e\u957f\u671f\u6210\u672c<\/td>\n<td>\n  \u7528\u65f6\u95f4\u6362\u786e\u5b9a\u6027\uff0c\u5feb\u901f\u8bd5\u9519<\/td>\n<\/tr>\n<tr>\n<td><strong>\u7d20\u6750\u80fd\u529b<\/strong><\/td>\n<td>\n  \u6709\u7a33\u5b9a\u7d20\u6750\u4ea7\u51fa\u673a\u5236\u811a\u672c\u3001\u62cd\u6444\u3001\u526a\u8f91\u53ef\u6301\u7eed<\/td>\n<td>\n  \u7d20\u6750\u4e25\u91cd\u4e0d\u8db3\u9760\u201c\u7075\u611f\u201d\u548c\u4e34\u65f6\u62cd<\/td>\n<\/tr>\n<tr>\n<td><strong>\u56e2\u961f\u7ed3\u6784<\/strong><\/td>\n<td>\n  \u6295\u653e \/ \u521b\u610f \/ \u6570\u636e\u57fa\u672c\u9f50\u5168<\/td>\n<td>\n  \u4eba\u529b\u4e0d\u5b8c\u6574\u4e00\u4eba\u8eab\u517c\u6570\u804c<\/td>\n<\/tr>\n<tr>\n<td><strong>\u6295\u653e\u7cfb\u7edf<\/strong><\/td>\n<td>\n  \u5df2\u6709 SOP\u3001\u590d\u76d8\u673a\u5236<\/td>\n<td>\n  \u4ecd\u9ad8\u5ea6\u4f9d\u8d56\u4e2a\u4eba\u7ecf\u9a8c<\/td>\n<\/tr>\n<tr>\n<td><strong>\u9884\u7b97\u7ed3\u6784<\/strong><\/td>\n<td>\n  \u80fd\u627f\u53d7 3\u20136 \u4e2a\u6708\u8bd5\u9519<\/td>\n<td>\n  \u5fc5\u987b\u5c3d\u5feb\u5224\u65ad\u65b9\u5411<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u5982\u679c\u4f60\u53d1\u73b0\u81ea\u5df1<strong>\u5927\u591a\u6570\u90fd\u843d\u5728\u53f3\u8fb9<\/strong>\uff0c\u90a3\u9009\u62e9\u4ee3\u6295\uff0c\u5e76\u4e0d\u662f\u80fd\u529b\u4e0d\u8db3\uff0c\u800c\u662f<strong>\u5bf9\u9636\u6bb5\u7684\u5c0a\u91cd<\/strong>\u3002\u6211\u89c1\u8fc7\u592a\u591a\u4f01\u4e1a\u4e3b\uff0c\u660e\u660e\u5904\u5728\u201c\u9a8c\u8bc1\u671f\u201d\uff0c\u5374\u7528\u201c\u81ea\u6295\u201d\u7684\u65b9\u5f0f\u5728\u70e7\u94b1\uff1b\u4e5f\u89c1\u8fc7\u4e00\u4e9b\u56e2\u961f\uff0c\u660e\u660e\u6a21\u578b\u5df2\u7ecf\u8dd1\u901a\uff0c\u5374\u957f\u671f\u4f9d\u8d56\u4ee3\u6295\uff0c\u6700\u7ec8\u628a\u81ea\u5df1\u7684\u589e\u957f\u80fd\u529b\u5916\u5305\u6389\u3002<strong>\u95ee\u9898\u4ece\u6765\u4e0d\u662f\u81ea\u6295\u597d\uff0c\u8fd8\u662f\u4ee3\u6295\u597d\uff0c\u800c\u662f\uff1a\u4f60\u73b0\u5728\uff0c\u914d\u4e0d\u914d\u7528\u8fd9\u5957\u65b9\u5f0f\u3002<\/strong><\/p>\n<h2><a id=\"post-1515-_Toc19393_WPSOffice_Level1\"><\/a>\u56db\u3001\u6211\u5728\u4ee3\u6295\u516c\u53f8\uff0c\u89c1\u8fc7\u6700\u5178\u578b\u7684 6 \u79cd\u201c\u5931\u8d25\u8def\u5f84\u201d<\/h2>\n<p>\u6211\u5728\u4ee3\u6295\u516c\u53f8\u6700\u5927\u7684\u6536\u83b7\u4e4b\u4e00\uff0c\u662f\u770b\u9879\u76ee\u7684<strong>\u5931\u8d25\u901f\u5ea6<\/strong>\u3002<\/p>\n<p>\u6709\u4e9b\u9879\u76ee\uff0c\u4e00\u773c\u5c31\u77e5\u9053\uff1a<\/p>\n<p>\u201c\u8fd9\u4e2a\u4e0d\u662f\u6295\u653e\u95ee\u9898\uff0c\u662f\u8ba4\u77e5\u95ee\u9898\u3002\u201d<\/p>\n<p>\u800c\u6700\u6b8b\u9177\u7684\u662f\u2014\u2014<\/p>\n<p><strong>\u8fd9\u4e9b\u4f01\u4e1a\u4e3b\uff0c\u5f80\u5f80\u90fd\u5f88\u52aa\u529b\uff0c\u4e5f\u5f88\u8ba4\u771f\u3002<\/strong><\/p>\n<p>\u4f46\u65b9\u5411\u4e00\u65e6\u9519\uff0c\u52aa\u529b\u53ea\u4f1a\u8ba9\u4f60\u6b7b\u5f97\u66f4\u5feb\u3002<\/p>\n<h3><a id=\"post-1515-_Toc12526_WPSOffice_Level2\"><\/a>1\u4ea7\u54c1\u6ca1\u95ee\u9898\uff0c\u4f46\u521b\u610f\u65b9\u5411\u5b8c\u5168\u9519\u4e86<\/h3>\n<p>\u8fd9\u662f\u6211\u89c1\u8fc7<strong>\u6700\u591a\u3001\u4e5f\u6700\u53ef\u60dc\u7684\u4e00\u7c7b\u5931\u8d25\u3002<\/strong><\/p>\n<p>\u4f01\u4e1a\u4e3b\u5e38\u89c1\u7684\u72b6\u6001\u662f\uff1a<\/p>\n<p>\u4ea7\u54c1\u672c\u8eab\u4e0d\u9519<\/p>\n<p>\u4f9b\u5e94\u94fe\u7a33\u5b9a<\/p>\n<p>\u5b9a\u4ef7\u4e5f\u5408\u7406<\/p>\n<p>\u4f46\u4e00\u62cd\u5e7f\u544a\uff0c\u5c31\u51fa\u95ee\u9898\u3002<\/p>\n<p>\u4e3a\u4ec0\u4e48\uff1f<\/p>\n<p>\u56e0\u4e3a\u4f60\u62cd\u7684\u4e0d\u662f\u201c\u7528\u6237\u60f3\u770b\u7684\u4e1c\u897f\u201d\uff0c<\/p>\n<p>\u800c\u662f<strong>\u4f60\u81ea\u5df1\u60f3\u8868\u8fbe\u7684\u4e1c\u897f<\/strong>\u3002<\/p>\n<p>\u5e38\u89c1\u8868\u73b0\uff1a<\/p>\n<p>\u628a\u5e7f\u544a\u5f53\u6210\u54c1\u724c\u7247 \/ TVC<\/p>\n<p>\u53cd\u590d\u5f3a\u8c03\u201c\u6211\u4eec\u591a\u725b\u201d\u201c\u6211\u4eec\u591a\u4e13\u4e1a\u201d<\/p>\n<p>\u4e0d\u8bb2\u573a\u666f\u3001\u4e0d\u8bb2\u75db\u70b9\u3001\u4e0d\u8bb2\u5bf9\u6bd4<\/p>\n<p>\u4f60\u4ee5\u4e3a\u4f60\u5728\u505a\u54c1\u724c\uff0c\u4f46\u5728\u7b97\u6cd5\u773c\u91cc\uff0c\u4f60\u53ea\u662f\u4e00\u4e2a<strong>\u6ca1\u4eba\u613f\u610f\u505c\u7559\u7684\u7d20\u6750<\/strong>\u3002<\/p>\n<p>\u5e73\u53f0\u4e0d\u5728\u4e4e\u4f60\u662f\u8c01\uff0c\u5b83\u53ea\u5728\u4e4e\uff1a<strong>\u7528\u6237\u613f\u4e0d\u613f\u610f\u591a\u770b 0.5 \u79d2\u3002<\/strong><\/p>\n<h3><a id=\"post-1515-_Toc21089_WPSOffice_Level2\"><\/a>2\ufe0f\u81ea\u6295\u6700\u5927\u7684\u95ee\u9898\uff1a\u62cd\u5f97\u592a\u6162\uff0c\u6539\u5f97\u592a\u6162<\/h3>\n<p>\u5f88\u591a\u4f01\u4e1a\u4e3b\u90fd\u6709\u4e00\u4e2a\u8bef\u89e3\uff1a\u201c\u5e7f\u544a\u7d20\u6750\uff0c\u6162\u6162\u6253\u78e8\u5c31\u597d\u3002\u201d<\/p>\n<p>\u4f46\u73b0\u5b9e\u662f\uff1a<\/p>\n<p>\u4f60\u7684\u7d20\u6750 2 \u5468\u624d\u66f4\u65b0\u4e00\u6761\u5bf9\u624b\u6bcf\u5929 5\u201310 \u6761\u5728\u6d4b\u8bd5<\/p>\n<p><strong>\u4f60\u4e0d\u662f\u8f93\u5728\u80fd\u529b\uff0c\u800c\u662f\u8f93\u5728\u8282\u594f\u3002<\/strong><\/p>\n<p>\u81ea\u6295\u5e38\u89c1\u7684\u771f\u5b9e\u573a\u666f\uff1a<\/p>\n<p>\u8001\u677f\u8981\u6539\u811a\u672c<\/p>\n<p>\u8bbe\u8ba1\u8981\u6392\u671f<\/p>\n<p>\u62cd\u5b8c\u518d\u526a<\/p>\n<p>\u526a\u5b8c\u518d\u8ba8\u8bba<\/p>\n<p>\u7b49\u4f60\u8fd9\u6761\u7d20\u6750\u4e0a\u7ebf\uff0c<\/p>\n<p>\u5e02\u573a\u73af\u5883\u3001\u7ade\u54c1\u3001\u5e73\u53f0\u8282\u594f\uff0c\u65e9\u5c31\u53d8\u4e86\u3002<\/p>\n<p>\u6295\u653e\u662f<strong>\u8282\u594f\u6218<\/strong>\uff0c\u4e0d\u662f\u827a\u672f\u521b\u4f5c\u3002<\/p>\n<h3><a id=\"post-1515-_Toc26288_WPSOffice_Level2\"><\/a>3\ufe0f\u4e0d\u61c2\u6295\u653e\u7684\u672c\u8d28\uff0c\u5176\u5b9e\u662f\u201c\u7406\u89e3\u4eba\u201d<\/h3>\n<p>\u8fd9\u662f\u4e00\u4e2a\u5206\u6c34\u5cad\u3002<\/p>\n<p>\u5f88\u591a\u4f01\u4e1a\u4e3b\u3001\u751a\u81f3\u6295\u624b\uff0c\u4f1a\u4ee5\u4e3a\uff1a<\/p>\n<p>\u201c\u6295\u653e\u5c31\u662f\u8c03\u6309\u94ae\u3001\u770b\u62a5\u8868\u3002\u201d<\/p>\n<p>\u4f46\u6211\u60f3\u544a\u8bc9\u4f60\u4e00\u4e2a\u6b8b\u9177\u4e8b\u5b9e\uff1a<\/p>\n<p><strong>FB\u3001TikTok \u672c\u8d28\u4e0a\u4e0d\u662f\u5e7f\u544a\u7cfb\u7edf\uff0c<br \/>\n\u800c\u662f\u884c\u4e3a\u79d1\u5b66\u7cfb\u7edf\u3002<\/strong><\/p>\n<p>\u5b83\u4eec\u5728\u7814\u7a76\u7684\uff0c\u662f\uff1a<\/p>\n<p>\u4eba\u4e3a\u4ec0\u4e48\u505c\u4e0b\u6765<\/p>\n<p>\u4eba\u4e3a\u4ec0\u4e48\u70b9<\/p>\n<p>\u4eba\u4e3a\u4ec0\u4e48\u72b9\u8c6b<\/p>\n<p>\u4eba\u4e3a\u4ec0\u4e48\u4e0b\u5355<\/p>\n<p>\u800c\u5f88\u591a\u9879\u76ee\u5931\u8d25\u7684\u6839\u6e90\u5728\u4e8e\uff1a<\/p>\n<p>\u4ece\u4e0d\u770b\u8bc4\u8bba\u533a<\/p>\n<p>\u4e0d\u770b\u7528\u6237\u9a82\u4ec0\u4e48<\/p>\n<p>\u4e0d\u770b\u7528\u6237\u5728\u7ea0\u7ed3\u4ec0\u4e48<\/p>\n<p>\u4f60\u5728\u4f18\u5316 CPA\uff0c\u4f46\u7528\u6237\u5728\u7ea0\u7ed3\u7684\u662f\uff1a\u201c\u8fd9\u73a9\u610f\u771f\u7684\u6709\u7528\u5417\uff1f\u201d\u4f60\u4e0d\u7406\u89e3\u4eba\uff0c\u5c31\u6c38\u8fdc\u53ea\u80fd\u5728\u540e\u53f0\u778e\u5fd9\u3002<\/p>\n<h3><a id=\"post-1515-_Toc12476_WPSOffice_Level2\"><\/a>4 KPI \u4e71\u5b9a\uff0c\u662f\u6162\u6027\u81ea\u6740<\/h3>\n<p>\u8fd9\u662f<strong>\u8001\u677f\u4eb2\u624b\u6740\u6b7b\u9879\u76ee<\/strong>\u7684\u5e38\u89c1\u65b9\u5f0f\u3002<\/p>\n<p>\u6700\u5178\u578b\u7684\u4e09\u53e5\u8bdd\uff1a<\/p>\n<p>\u201c\u9996\u5355\u5fc5\u987b\u56de\u672c\u201d<\/p>\n<p>\u201cROAS \u7a33\u5b9a 3 \u624d\u80fd\u52a0\u9884\u7b97\u201d<\/p>\n<p>\u201c\u6295\u4e0d\u52a8\u5c31\u5148\u505c\u201d<\/p>\n<p>\u95ee\u9898\u662f\uff1a<\/p>\n<p>\u4f60\u7b97\u8fc7\u7269\u6d41\u3001\u7a0e\u8d39\u3001\u9000\u6b3e\u7387\u5417\uff1f<\/p>\n<p>\u4f60\u7b97\u8fc7 LTV \u5417\uff1f<\/p>\n<p>\u4f60\u7b97\u8fc7\u5b66\u4e60\u671f\u6210\u672c\u5417\uff1f<\/p>\n<p>\u4f60\u7528\u4e00\u4e2a<strong>\u4e0d\u53ef\u80fd\u8fbe\u6210\u7684 KPI<\/strong>\uff0c\u903c\u56e2\u961f\u505a\u4e00\u4e2a<strong>\u4e0d\u53ef\u80fd\u6210\u7acb\u7684\u51b3\u7b56<\/strong>\u3002<\/p>\n<p>\u6700\u540e\u7684\u7ed3\u679c\u53ea\u6709\u4e00\u4e2a\uff1a\u6570\u636e\u6c38\u8fdc\u201c\u4e0d\u591f\u597d\u201d\uff0c\u9879\u76ee\u6c38\u8fdc\u201c\u4e0d\u914d\u6d3b\u4e0b\u53bb\u201d\u3002<\/p>\n<h3><a id=\"post-1515-_Toc3876_WPSOffice_Level3\"><\/a>5\ufe0f\u7528 1 \u4e07\u9884\u7b97\uff0c\u9a8c\u8bc1 1000 \u4e07\u89c4\u6a21\u7684\u5546\u4e1a\u6a21\u578b<\/h3>\n<p>\u8fd9\u662f\u6211\u5728\u4ee3\u6295\u6700\u5e38\u770b\u5230\u3001\u4e5f\u6700\u65e0\u529b\u7684\u4e00\u79cd\u60c5\u51b5\u3002<\/p>\n<p>\u4f01\u4e1a\u4e3b\u4f1a\u8bf4\uff1a\u201c\u6211\u5148\u5c0f\u8bd5\u4e00\u4e0b\uff0c\u8dd1\u901a\u4e86\u518d\u52a0\u94b1\u3002\u201d<\/p>\n<p>\u4f46\u73b0\u5b9e\u662f\uff1a<\/p>\n<p>\u9884\u7b97\u592a\u5c0f \u2192 \u6570\u636e\u6ce2\u52a8\u5de8\u5927<\/p>\n<p>\u6ca1\u6709\u5b66\u4e60\u671f \u2192 \u7cfb\u7edf\u6839\u672c\u6ca1\u5b66\u5230\u4e1c\u897f<\/p>\n<p>\u4f60\u5f97\u4e0d\u5230\u4efb\u4f55<strong>\u6709\u6548\u7ed3\u8bba<\/strong><\/p>\n<p>\u4f60\u4e0d\u662f\u5728\u9a8c\u8bc1\u6a21\u578b\uff0c\u4f60\u662f\u5728\u7528<strong>\u566a\u97f3\uff0c\u5047\u88c5\u81ea\u5df1\u5728\u505a\u51b3\u7b56<\/strong>\u3002<\/p>\n<p>\u5546\u4e1a\u6a21\u578b\u662f\u9760<strong>\u89c4\u6a21\u9a8c\u8bc1<\/strong>\u7684\uff0c\u4e0d\u662f\u9760\u201c\u8bd5\u8bd5\u8fd0\u6c14\u201d\u3002<\/p>\n<h3><a id=\"post-1515-_Toc26518_WPSOffice_Level3\"><\/a>6\ufe0f\u4ea7\u54c1\uff0c\u672c\u8eab\u5c31\u4e0d\u9002\u5408\u51fa\u6d77<\/h3>\n<p>\u8fd9\u4e00\u70b9\u6700\u6b8b\u9177\uff0c\u4f46\u5fc5\u987b\u8bf4\u3002<\/p>\n<p>\u4e0d\u662f\u6240\u6709\u4ea7\u54c1\uff0c\u90fd\u9002\u5408\u51fa\u6d77\u6295\u653e\u3002<\/p>\n<p>\u6211\u89c1\u8fc7\u6700\u5178\u578b\u7684\u4e09\u7c7b\uff1a<\/p>\n<p>\u4f9b\u5e94\u94fe\u4e0d\u7a33\u5b9a\u3001\u4ea4\u671f\u5931\u63a7<\/p>\n<p>\u4ea7\u54c1\u751f\u547d\u5468\u671f\u5df2\u8fdb\u5165\u4e0b\u884c\u671f<\/p>\n<p>\u4ef7\u683c\u5df2\u7ecf\u88ab\u5377\u5230\u6ca1\u6709\u5e7f\u544a\u7a7a\u95f4\uff0c\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u518d\u597d\u7684\u6295\u653e\uff0c<\/p>\n<p>\u4e5f\u53ea\u662f\u5e2e\u4f60<strong>\u66f4\u5feb\u66b4\u9732\u95ee\u9898<\/strong>\u3002<\/p>\n<p>\u5e7f\u544a\u4e0d\u662f\u6551\u547d\u836f\uff0c\u5b83\u662f\u653e\u5927\u5668\u3002<\/p>\n<h2><a id=\"post-1515-_Toc10974_WPSOffice_Level2\"><\/a>\u5c0f\u7ed3\u4e00\u53e5\u5f88\u91cd\u7684\u8bdd<\/h2>\n<p>\u6211\u5728\u4ee3\u6295\u516c\u53f8\u5b66\u5230\u7684\u4e00\u4ef6\u4e8b\u662f\uff1a<strong>\u5f88\u591a\u9879\u76ee\u4e0d\u662f\u201c\u6295\u4e0d\u597d\u201d\uff0c\u800c\u662f\u4ece\u4e00\u5f00\u59cb\uff0c\u5c31\u4e0d\u8be5\u7528\u8fd9\u79cd\u65b9\u5f0f\u53bb\u6295\u3002<\/strong>\u800c\u771f\u6b63\u6210\u719f\u7684\u4ee3\u6295\uff0c\u5b58\u5728\u7684\u610f\u4e49\u4e0d\u662f\u201c\u628a\u94b1\u70e7\u5b8c\u201d\uff0c\u800c\u662f\u5e2e\u4f60<strong>\u65e9\u70b9\u77e5\u9053\uff1a\u8fd9\u6761\u8def\u503c\u4e0d\u503c\u5f97\u8d70\u4e0b\u53bb\u3002<\/strong><\/p>\n<h1><a id=\"post-1515-_Toc29506_WPSOffice_Level1\"><\/a><strong><strong>\u4e94\u3001\u4f60\u7684\u4ee3\u6295\u542f\u8499\uff1a\u6570\u636e\u80cc\u540e\u5176\u5b9e\u662f\u201c\u4eba\u5fc3\u201d<\/strong><\/strong><\/h1>\n<p>\u5982\u679c\u53ea\u770b\u8868\u9762\uff0c\u4ee3\u6295\u662f\u4e00\u4efd\u201c\u79bb\u94b1\u6700\u8fd1\u7684\u5de5\u4f5c\u201d\u2014\u2014<\/p>\n<p>\u9884\u7b97\u3001\u8f6c\u5316\u3001ROI\u3001\u653e\u91cf\u3002<\/p>\n<p>\u4f46\u771f\u6b63\u8ba9\u6211\u5728\u4ee3\u6295\u516c\u53f8\u5b8c\u6210\u8ba4\u77e5\u8dc3\u8fc1\u7684\uff0c\u4e0d\u662f\u8fd9\u4e9b\u6570\u5b57\uff0c<\/p>\n<p>\u800c\u662f\u6211\u6162\u6162\u610f\u8bc6\u5230\u4e00\u4ef6\u4e8b\uff1a<\/p>\n<p><strong>\u6240\u6709\u6570\u636e\uff0c\u672c\u8d28\u4e0a\u90fd\u662f\u4eba\u7559\u4e0b\u7684\u75d5\u8ff9\u3002<\/strong><\/p>\n<p>\u70b9\u51fb\uff0c\u662f\u6ce8\u610f\u529b\u88ab\u89e6\u53d1\uff1b<\/p>\n<p>\u8f6c\u5316\uff0c\u662f\u4fe1\u4efb\u88ab\u5efa\u7acb\uff1b<\/p>\n<p>\u590d\u8d2d\uff0c\u662f\u4ef7\u503c\u88ab\u8ba4\u53ef\uff1b<\/p>\n<p>\u6d41\u5931\uff0c\u662f\u9884\u671f\u88ab\u8f9c\u8d1f\u3002<\/p>\n<p>\u4f60\u5982\u679c\u53ea\u628a\u6570\u636e\u5f53\u6210\u201c\u51b7\u51b0\u51b0\u7684\u6307\u6807\u201d\uff0c<\/p>\n<p>\u4f60\u6c38\u8fdc\u53ea\u80fd\u505c\u7559\u5728\u201c\u64cd\u4f5c\u5c42\u201d\uff1b<\/p>\n<p>\u4f46\u4e00\u65e6\u4f60\u5f00\u59cb\u95ee\u2014\u2014<\/p>\n<p><strong>\u201c\u8fd9\u4e2a\u6570\u5b57\u80cc\u540e\uff0c\u8fd9\u4e2a\u4eba\u5f53\u65f6\u5728\u60f3\u4ec0\u4e48\uff1f\u201d<\/strong><\/p>\n<p>\u4f60\u5c31\u771f\u6b63\u8d70\u8fdb\u4e86\u589e\u957f\u7684\u6838\u5fc3\u3002<\/p>\n<h3>1\u6211\u7b2c\u4e00\u6b21\u610f\u8bc6\u5230\uff1a\u6570\u636e\u4e0d\u662f\u201c\u5bf9\u9519\u201d\uff0c\u800c\u662f\u201c\u5fc3\u7406\u72b6\u6001\u201d<\/h3>\n<p>\u5728\u4ee3\u6295\u9636\u6bb5\uff0c\u6211\u89c1\u8fc7\u5927\u91cf\u4f01\u4e1a\u4e3b\u5bf9\u6570\u636e\u7684\u7b2c\u4e00\u53cd\u5e94\u662f\uff1a<\/p>\n<p>CTR \u4f4e \u2192 \u5e7f\u544a\u4e0d\u884c<\/p>\n<p>\u8f6c\u5316\u5dee \u2192 \u6295\u624b\u4e0d\u884c<\/p>\n<p>ROI \u6389\u4e86 \u2192 \u5e73\u53f0\u5272\u6211<\/p>\n<p>\u4f46\u5f53\u4f60\u540c\u65f6\u64cd\u76d8\u51e0\u5341\u4e2a\u3001\u4e0a\u767e\u4e2a\u9879\u76ee\u4e4b\u540e\uff0c\u4f60\u4f1a\u53d1\u73b0\u4e00\u4e2a\u6b8b\u9177\u4e8b\u5b9e\uff1a<\/p>\n<p><strong>\u6570\u636e\u51e0\u4e4e\u4ece\u4e0d\u8bf4\u8c0e\uff0c\u53ea\u662f\u6211\u4eec\u4e0d\u613f\u610f\u542c\u3002<\/strong><\/p>\n<p>CTR \u4f4e\uff0c\u5f80\u5f80\u4e0d\u662f\u201c\u5e73\u53f0\u4e0d\u7ed9\u91cf\u201d\uff0c<\/p>\n<p>\u800c\u662f\u7528\u6237\u5728 1 \u79d2\u5185\u5c31\u505a\u51fa\u4e86\u4e00\u4e2a\u5224\u65ad\uff1a<\/p>\n<p>\u201c\u8fd9\u8ddf\u6211\u6ca1\u5173\u7cfb\u3002\u201d<\/p>\n<p>\u8f6c\u5316\u4f4e\uff0c\u5f80\u5f80\u4e0d\u662f\u201c\u6d41\u91cf\u4e0d\u7cbe\u51c6\u201d\uff0c<\/p>\n<p>\u800c\u662f\u7528\u6237\u5728\u70b9\u8fdb\u6765\u4e4b\u540e\uff0c<\/p>\n<p>\u6ca1\u6709\u627e\u5230\u4efb\u4f55<strong>\u80fd\u652f\u6491\u4ed6\u638f\u94b1\u7684\u5fc3\u7406\u7406\u7531<\/strong>\u3002<\/p>\n<p>\u6570\u636e\u4e0d\u662f\u5728\u8bc4\u5224\u4f60\uff0c<\/p>\n<p>\u5b83\u662f\u5728\u66b4\u9732\u4f60\u2014\u2014<\/p>\n<p><strong>\u5bf9\u4eba\u7684\u7406\u89e3\u6df1\u5ea6\u3002<\/strong><\/p>\n<h3>2\u4e3a\u4ec0\u4e48\u6211\u8bf4\uff1a\u771f\u6b63\u7684\u6295\u653e\uff0c\u662f\u5728\u548c\u201c\u4eba\u6027\u201d\u6253\u4ea4\u9053<\/h3>\n<p>\u5728\u4ee3\u6295\u516c\u53f8\uff0c\u4f60\u4f1a\u88ab\u8feb\u505a\u4e00\u4ef6\u4e8b\uff1a<\/p>\n<p><strong>\u540c\u65f6\u9762\u5bf9\u4e0d\u540c\u56fd\u5bb6\u3001\u4e0d\u540c\u6587\u5316\u3001\u4e0d\u540c\u9636\u6bb5\u7684\u201c\u4eba\u201d\u3002<\/strong><\/p>\n<p>\u4f60\u4f1a\u53d1\u73b0\uff1a<\/p>\n<p>\u540c\u4e00\u6761\u7d20\u6750<\/p>\n<p>\u5728\u7f8e\u56fd\u662f\u201c\u6548\u7387\u611f\u201d<\/p>\n<p>\u5728\u4e2d\u4e1c\u662f\u201c\u4fe1\u4efb\u611f\u201d<\/p>\n<p>\u5728\u4e1c\u5357\u4e9a\u662f\u201c\u4ef7\u683c\u611f\u201d<\/p>\n<p>\u540c\u4e00\u4e2a\u4ea7\u54c1<\/p>\n<p>\u5bf9\u65b0\u7528\u6237\u662f\u201c\u89e3\u51b3\u95ee\u9898\u201d<\/p>\n<p>\u5bf9\u8001\u7528\u6237\u662f\u201c\u8eab\u4efd\u786e\u8ba4\u201d<\/p>\n<p>\u8fd9\u65f6\u5019\u4f60\u624d\u4f1a\u771f\u6b63\u7406\u89e3\u4e00\u53e5\u8bdd\uff1a<\/p>\n<p><strong>\u5e73\u53f0\u4e0d\u662f\u5728\u5206\u53d1\u5e7f\u544a\uff0c<br 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CPA\u3002<\/p>\n<p>\u5e73\u53f0\u7ed9\u4ec0\u4e48\u6309\u94ae\uff0c\u6211\u4eec\u5c31\u5b66\u4ec0\u4e48\u6309\u94ae\u3002<\/p>\n<p>\u90a3\u65f6\u5019\u4f60\u4f1a\u89c9\u5f97\u2014\u2014<strong>\u53ea\u8981\u6211\u8db3\u591f\u52e4\u594b\u3001\u8db3\u591f\u719f\u7ec3\uff0c\u6211\u5c31\u80fd\u8dd1\u8d62\u522b\u4eba\u3002<\/strong><\/p>\n<p>\u4f46\u540e\u6765\u4f60\u4f1a\u53d1\u73b0\u4e00\u4e2a\u6b8b\u9177\u7684\u4e8b\u5b9e\uff1a<\/p>\n<p><strong>\u4f1a\u8c03\u5e7f\u544a\u7684\u4eba\u5f88\u591a\uff0c\u4f46\u771f\u6b63\u80fd\u201c\u51b3\u5b9a\u4e00\u4e2a\u4e1a\u52a1\u80fd\u4e0d\u80fd\u8dd1\u8d77\u6765\u201d\u7684\u4eba\uff0c\u5f88\u5c11\u3002<\/strong><\/p>\n<p>\u800c\u8fd9\u6761\u5206\u754c\u7ebf\uff0c\u6b63\u662f\u4ece\u300c\u5e7f\u544a\u64cd\u4f5c\u5458\u300d\u5230\u300c\u589e\u957f\u64cd\u76d8\u624b\u300d\u3002<\/p>\n<h3>1\u5f53\u4f60\u4e0d\u518d\u53ea\u76ef KPI\uff0c\u800c\u662f\u5f00\u59cb\u7406\u89e3\u201c\u4e1a\u52a1\u6a21\u578b\u201d<\/h3>\n<p>\u5e7f\u544a\u64cd\u4f5c\u5458\u6700\u5178\u578b\u7684\u72b6\u6001\u662f\uff1a<\/p>\n<p>\u201c\u6211\u53ea\u5bf9\u6211\u8fd9\u4e00\u6761\u94fe\u8def\u8d1f\u8d23\u3002\u201d<\/p>\n<p>ROI 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