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srcset=\"https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/07\/img_257.jpeg 624w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/07\/img_257-300x143.jpeg 300w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><\/p>\n<p>\u4e00\u4e2a\u5f88\u597d\u7684\u65b9\u6cd5\u6765\u8ddf\u8e2a\u4f60\u7684Traffic\u6d3b\u52a8\u548c\u5e7f\u544a\u7cfb\u5217\u547d\u540d\u7684\u547d\u540d\u3002\u5206\u4eab\u4e00\u4e2a\u547d\u540d\u521b\u5efa\u683c\u5f0f\uff0c\u4f60\u53ef\u4ee5\u4f7f\u7528\u5b83\u6765\u8f7b\u677e\u5730\u8ddf\u8e2a\u5b83\u4eec\u3002<\/p>\n<p>\u50cf\u8fd9\u6837\uff1a<strong>Date \u2013 Objective \u2013 Ad Offering \u2013 Country<\/strong><\/p>\n<p><strong><br \/>\n<\/strong> <img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"525\" class=\"wp-image-115 aligncenter\" src=\"https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/07\/img_258.jpeg\" alt=\"IMG_258\" srcset=\"https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/07\/img_258.jpeg 740w, 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https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/07\/img_278-300x152.jpeg 300w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<h2>\u7b2c\u4e09\u6b65\uff1a\u8bbe\u7f6e\u4f18\u5316\u548c\u9012\u9001\u76ee\u6807\uff1a<\/h2>\n<p>\u4f60\u7684\u8f6c\u6362\u6d3b\u52a8\u7684\u4f18\u5316\u548c\u9012\u9001\u5c06\u4e0d\u540c\u4e8eTraffic\u6d3b\u52a8\u3002 \u5c06\u4f18\u5316\u66f4\u6539\u4e3a\u8f6c\u6362(\u5982Facebook\u63a8\u8350\u7684)\u53ef\u80fd\u4f1a\u5bfc\u81f4\u94fe\u63a5\u70b9\u51fb\u51cf\u5c11\uff0c\u4f46\u8f6c\u6362\u66f4\u591a\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"713\" height=\"476\" class=\"wp-image-132 aligncenter\" src=\"https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/07\/img_279.jpeg\" alt=\"IMG_279\" srcset=\"https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/07\/img_279.jpeg 713w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/07\/img_279-300x200.jpeg 300w\" sizes=\"auto, (max-width: 713px) 100vw, 713px\" 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alt=\"IMG_280\" srcset=\"https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/07\/img_280.png 500w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/07\/img_280-300x196.png 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p><a id=\"post-112-_Toc4286\"><\/a>\u8fd9\u79cd\u60c5\u51b5\u5728\u7535\u5546\u8425\u9500\u7684\u63a8\u9001\u4e2d\u8fd9\u6837\u7406\u89e3\u901a\u5e38\u662f\u4e0d\u5b58\u5728\u4ec0\u4e48\u95ee\u9898\u7684\uff0c \u5982\u679c\u4f60\u4e5f\u662f\u8fd9\u6837\u8ba4\u4e3a\uff0c\u4f60\u53ef\u4ee5\u9009\u62e9\u70b9\u51fb\u540e7\u5929\u548c\u89c2\u770b\u540e1\u5929\u70b9\u51fb\u3002<\/p>\n<h2><a id=\"post-112-_Toc1704\"><\/a>\u7b2c\u4e94\u6b65\uff1a\u8bbe\u5b9a\u9884\u7b97\uff1a<\/h2>\n<p>\u5728\u9884\u7b97\u65b9\u9762\uff0c\u5bf9\u4e8e\u8f6c\u6362\u6d3b\u52a8\uff0c\u4f60\u9700\u8981\u7ed9Traffic\u7684\u9884\u7b97\u589e\u52a0\u4e00\u500d\u5230\u8f6c\u5316\u76ee\u6807\u4e0a\u3002 \u8fd9\u662f\u56e0\u4e3a\u8f6c\u6362\u4f1a\u82b1\u8d39\u4f60\u66f4\u591a\u7684\u94b1\u3002<\/p>\n<h2><a id=\"post-112-_Toc31346\"><\/a>\u7b2c\u516d\u6b65\uff1a\u8c03\u6574\u4f60\u7684\u5e7f\u544a\u521b\u610f\uff1a<\/h2>\n<p>\u8fd9\u91cc\u6700\u91cd\u8981\u7684\u662f\u6539\u53d8\u5e7f\u544a\u6587\u6848\u3002 \u5305\u62ec\u4e00\u4e2a\u6fc0\u52b1\u50cf\u4e00\u4e2a\u5927\u6298\u6263\uff0c\u4ee5\u6700\u7ec8\u5173\u95ed\u9500\u552e\u3002 \u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u5728\u4f60\u6700\u521d\u7684\u5e7f\u544a\u4e2d\u5305\u62ec\u6298\u6263\u5e76\u4e0d\u603b\u662f\u4e00\u4e2a\u597d\u4e3b\u610f\u3002 \u4fdd\u6301\u5e7f\u544a\u56fe\u50cf\u4e0e\u4f60\u7684\u7b2c\u4e00\u6b21\u6295\u653e\u7684\u7d20\u6750\u76f8\u540c\uff0c\u56e0\u4e3a\u4f60\u7684\u76ee\u6807\u662f\u90a3\u4e9b\u5bf9\u4f60\u7684\u4ea7\u54c1\u9009\u62e9\u611f\u5174\u8da3\uff0c\u4f46\u8fd8\u6ca1\u6709\u8d2d\u4e70\u7684\u4eba\u3002 \u56e0\u6b64\uff0c\u672c\u8d28\u4e0a\uff0c\u4f60\u4f7f\u7528\u7684\u662f\u76f8\u540c\u7684\u5e7f\u544a\u521b\u610f\uff0c\u4f46\u63d0\u4f9b\u4e86\u4e00\u4e2a\u52a8\u673a\uff0c\u4ee5\u91cd\u65b0\u8bbf\u95ee\u4f60\u7684\u7f51\u7ad9\uff0c\u5e76\u4f5c\u51fa\u8d2d\u4e70\u3002<\/p>\n<h2>\u6700\u540e\u4e00\u6b65\uff1a\u53d7\u4f17\u89c4\u6a21<\/h2>\n<p>\u4e3a\u4e86\u6269\u5927\u4f60\u7684\u63a8\u9001\u53d7\u4f17\u89c4\u6a21\uff1a\u9996\u5148\uff0c\u5728\u6f0f\u6597\u4e2d\u4f18\u5316\u5177\u6709\u66f4\u591a\u6570\u636e\u7684\u8f6c\u6362\uff08\u4f8b\u5982\uff0c\u6dfb\u52a0\u5230\u8d2d\u7269\u8f66\uff09\uff0c\u5f53\u4f60\u5f97\u5230\u66f4\u591a\u7684\u6570\u636e\uff08\u66f4\u63a5\u8fd1\u7ed3\u5e10\u548c\u8d2d\u4e70)\u65f6\uff0c\u6f0f\u6597\u5c31\u4f1a\u4e00\u76f4\u5411\u4e0b\u6f0f\u3002\u5173\u6ce8\u5e7f\u544a\u652f\u51fa\u56de\u62a5(ROAS)\u3002\u5f53\u4f60\u901a\u8fc7\u6f0f\u6597\u5411\u4e0b\u79fb\u52a8\u65f6\uff0c\u589e\u52a0\u4f60\u7684\u9884\u7b97\uff0c\u5047\u8bbe\u4f60\u770b\u5230\u4e86\u4f60\u7684\u5e7f\u544a\u652f\u51fa\u7684\u56de\u62a5\u3002<\/p>\n<h1>\u7b2c\u4e94\u9636\u6bb5\uff1a\u521b\u5efaFacebook\u5176\u4ed6\u8f6c\u5316\u76ee\u7684\u5e7f\u544a\u3002<\/h1>\n<h2>\u7b2c\u4e00\u6b65\uff1a\u9009\u62e9\u8425\u9500\u76ee\u6807<\/h2>\n<p>\u4f60\u6709\u6ca1\u6709\u770b\u8fc7\u68d2\u7403\u6216\u8db3\u7403\u6bd4\u8d5b\uff0c\u4e24\u961f\u90fd\u6ca1\u6709\u5f97\u5206\uff1f \u5982\u679c\u89c2\u4f17\u4e0d\u5173\u5fc3\uff0c\u7403\u961f\u4f3c\u4e4e\u5c31\u5f88\u7edd\u671b\u3002\u6240\u6709\u6ca1\u6709\u4e00\u4e2a\u660e\u786e\u7684\u76ee\u6807\uff0c\u4f60\u7684\u5e7f\u544a\u6d3b\u52a8\u5c31\u50cf\u8fd9\u6837\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48Facebook\u8ba9\u4f60\u9009\u62e9\u4e00\u4e2a\u8425\u9500\u76ee\u6807\uff0c\u7136\u540e\u4f60\u624d\u80fd\u5728Facebook\u5e7f\u544a\u7ecf\u7406\u4e2d\u505a\u4efb\u4f55\u4e8b\u60c5\u3002<\/p>\n<p>\u53ef\u4ee5\u4ece3\u4e2a\u4e0d\u540c\u7684\u76ee\u6807\u4e2d\u9009\u62e9\uff1a<\/p>\n<p><strong>Awareness<\/strong><\/p>\n<p>\u901a\u8fc7\u9009\u62e9\u610f\u8bc6\u76ee\u6807\uff0c\u4f60\u5c06\u80fd\u591f\u521b\u5efa\u54c1\u724c\u610f\u8bc6\u5e7f\u544a\u6216\u8fbe\u5230\u5e7f\u544a\u3002T\u4ed6\u7684\u5e7f\u544a\uff0c\u4f60\u9700\u8981\u5438\u5f15\u6f5c\u5728\u7684\u5ba2\u6237\uff0c\u5e76\u5f00\u59cb\u4ea7\u751f\u7ebf\u7d22\u3002 \u5b83\u901a\u5e38\u88ab\u79f0\u4e3a\u6f0f\u6597(TOFU)\u8425\u9500\u7684\u9876\u90e8\u3002<\/p>\n<p><strong>Consideration<\/strong><\/p>\n<ul>\n<li>\u4e3a\u4e86\u8003\u8651\u76ee\u6807\uff0c\u4f60\u8bd5\u56fe\u63a8\u9001\u8003\u8651\u9636\u6bb5\u3002 Facebook\u5141\u8bb8\u4f60\u5728\u51e0\u4e2a\u65b9\u9762\u505a\u5230\u8fd9\u4e00\u70b9\uff1aSite, app, or Messenger traffic;Engagement through your page, posts, comments, likes, and shares;App Store and Google Play store installs;Video views;Lead generation;Messages\u3002<\/li>\n<\/ul>\n<p>\u8003\u8651\u9636\u6bb5\u662f\u4f60\u7f51\u7ad9\u5438\u5f15\u548c\u6559\u80b2\u4f60\u7684\u76ee\u6807\u53d7\u4f17\u5bf9\u4f60\u7684\u54c1\u724c\u548c\u4ea7\u54c1\u7684\u8ba4\u77e5\u548c\u719f\u6089, \u8fd9\u88ab\u79f0\u4e3a\u6f0f\u6597(MOFU)\u8425\u9500\u7684\u4e2d\u95f4\u90e8\u5206\u3002<\/p>\n<p><strong>Conversion<\/strong><\/p>\n<p>\u8f6c\u6362\u76ee\u6807\u7684\u91cd\u70b9\u662f\u8ba9\u4eba\u4eec\u91c7\u53d6\u884c\u52a8\u3002 \u901a\u8fc7\u8fd9\u4e9b\u5e7f\u544a\uff0cFacebook\u53ef\u4ee5\u8ba9\u60a8\u9009\u62e9\u4e00\u4e2a\u8f6c\u6362\u3001\u5546\u5e97\u8bbf\u95ee\u6216\u76ee\u5f55\u9500\u552e\u7684\u76ee\u6807\u3002\u5728\u8425\u9500\u7684\u8fd9\u4e2a\u9636\u6bb5\uff0c\u8fd9\u4e00\u5207\u90fd\u662f\u4e3a\u4e86\u8ba9\u4f60\u7684\u76ee\u6807\u53d7\u4f17\u505a\u51fa\u8d2d\u4e70\u7684\u627f\u8bfa\u3002 \u6839\u636e\u6211\u4eec\u7684\u8425\u9500\u6f0f\u6597\u4e3b\u9898\uff0c\u6211\u4eec\u79f0\u4e4b\u4e3a\u6f0f\u6597(BOFU)\u8425\u9500\u7684\u5e95\u90e8\u3002\u8425\u9500\u7684\u6bcf\u4e00\u4e2a\u9636\u6bb5\u90fd\u662f\u6709\u4ef7\u503c\u7684\uff0c\u4f60\u5728\u67d0\u4e2a\u65f6\u5019\u90fd\u4f1a\u9700\u8981\u5b83\u4eec\u3002 \u4f46\u662f\uff0c\u4f60\u4e0d\u80fd\u53ea\u5411\u4e00\u4e2a\u6f5c\u5728\u7684\u5ba2\u6237\u629b\u51fa\u4e00\u4e2a\u610f\u8bc6\u5e7f\u544a\uff0c\u4ed6\u4eec\u8bd5\u56fe\u5728\u4f60\u548c\u7ade\u4e89\u5bf9\u624b\u4e4b\u95f4\u505a\u51fa\u9009\u62e9\u3002\u4e0d\u7ba1\u600e\u6837\uff0c\u5982\u679c\u4f60\u60f3\u8ba9\u4ed6\u4eec\u9009\u4f60\u5c31\u4e0d\u4f1a\u3002\u5e7f\u544a\u5185\u5bb9\u5fc5\u987b\u4e0e\u8425\u9500\u9636\u6bb5\u76f8\u5339\u914d\u3002 \u6240\u6709\u8fd9\u4e9b\u90fd\u5fc5\u987b\u4e0e\u4efb\u4f55\u8425\u9500\u6d3b\u52a8\u4e2d\u6700\u91cd\u8981\u7684\u90e8\u5206\u76f8\u5339\u914d\uff1a\u4f60\u7684\u76ee\u6807\u53d7\u4f17\u3002<\/p>\n<h2>\u7b2c\u4e8c\u6b65\uff1a\u521b\u5efa\u4e00\u4e2a\u81ea\u5b9a\u4e49\u53d7\u4f17<\/h2>\n<p>\u4e00\u65e6\u4f60\u9009\u62e9\u4e86\u4f60\u7684\u76ee\u6807\uff0c\u5c31\u8be5\u51b3\u5b9a\u4f60\u7684\u76ee\u6807\u662f\u54ea\u4e9b\u7fa4\u4f53\u4e86\u4e86\u3002\u5f53\u7136\uff0c\u4f60\u53ef\u4ee5\u628a\u4f60\u7684\u5e7f\u544a\u653e\u5728\u6570\u767e\u4e07\u4eba\u9762\u524d\u3002 Facebook\u7684\u5e7f\u544a\u53d7\u4f17\u662f\u5f88\u5e7f\u7684\uff1a<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"303\" height=\"500\" class=\"wp-image-134 aligncenter\" src=\"https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/07\/img_256-2.png\" alt=\"IMG_256\" srcset=\"https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/07\/img_256-2.png 303w, https:\/\/mazhaolun.com\/wp-content\/uploads\/2022\/07\/img_256-2-182x300.png 182w\" sizes=\"auto, (max-width: 303px) 100vw, 303px\" \/><\/p>\n<p>\u8fd9\u662f\u4e00\u4e2a\u6f5c\u5728\u76842.1\u4ebf\u4eba\u3002Facebook\u7684\u8ba1\u8d39\u65b9\u5f0f\u662f\u4ee5CPM\u8ba1\u8d39\uff0c\u6240\u4ee5\u66f4\u591a\u7684\u4eba\u7fa4\u5c55\u793a\u9700\u8981\u66f4\u591a\u7684\u8d39\u7528\u3002 \u4e3a\u4e86\u6b63\u786e\u5b9a\u4f4d\u4f60\u7684\u5e7f\u544a\uff0c\u9700\u8981\u521b\u5efa\u4e00\u4e2a\u8db3\u591f\u5927\uff0c\u4f46\u4ecd\u7136\u975e\u5e38\u5177\u4f53\u7684\u5b9a\u5236\u53d7\u4f17\u3002\u8fd9\u5c31\u662f\u81ea\u5b9a\u4e49\u53d7\u4f17\u53d1\u6325\u4f5c\u7528\u7684\u5730\u65b9\u3002\u4f60\u4f1a\u6ce8\u610f\u5230\uff0c\u4f60\u7684\u65b0\u5e7f\u544a\u7684\u9ed8\u8ba4\u53d7\u4f17\u662f18-65\u5c81\u4e4b\u95f4\u7684\u7f8e\u56fd\u4eba\u3002 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